Do you segment your email list?
If you don’t, you are probably leaving money on the table.
Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue.
As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark.
While email segmentation sounds a bit technical, and perhaps something that big brands do, your ESP (Email Services Provider) most likely offers a very simple way to do this.
In this infographic, Email on Acid gives you 8 different ways to segment your list to maximize ROI:
- By Demographic
- Based on survey results
- Purchase Cycle
- Past Purchases
- Based on engagement