Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later…
But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are.
And I’m not talking about branding, I mean something deeper than just a brand.
I mean that people are willing to buy from you because they trust you. They feel good about doing business with you. They don’t even care what you’re selling, but they trust that if you’re selling it, it’s good enough to buy.
This is the best way to market.
Cool, but what does this have to do with Hollywood?
Well, attraction marketing is based upon success, and Hollywood has some of the most successful people on earth. If you’re smart, you’ll start paying attention to how successful people do things.
As a marketer, I’m always in learning mode. I closely study what other marketers are doing in their businesses. So I take lessons from a lot of different areas and perspectives.
But the funniest part is that I’ve learned more about marketing from areas that aren’t even directly related to marketing – like movies, actors and superstars.
Yep, I’ve learned more about marketing from Jim Carrey, Jackie Chan and Will Smith than what you can imagine.
Bruce Lee movies are some of my favorites because you can always find a message behind the message…
Today I’m going to show you 3 of the best attraction marketing lessons I’ve learned from Bruce Lee movies, so you can start applying them in your business today.
So let’s get rolling!
1) Enter the dragon: “The art of fighting without fighting”
In this movie, Bruce Lee teaches us a great lesson about attraction marketing:
Basically, the drama of this movie is about a world-wide martial arts contest on a secret Island. So here is Bruce Lee with a dozen of martial artists in a boat going on to that island…
And there is a bully who starts to annoy a Chinese child – that child had no kung fu skills at all. So the bully started to kick him and push him so hard that the Chinese child falls frighteningly. So Bruce realized that he needed to teach this bully a lesson…
(In order to make this easier to understand, I’ve attached the dialogue here)
Anyway, so this bully comes to Bruce and he asks him: “What’s your fighting style?”
Bruce responds: “You can call it the art of fighting without fighting”
Bully: The art of fighting without fighting? Show me some of it.
[Bully grabs Bruce’s shoulder as he turns away]
Bruce: Don’t you think we need more room?
Bully: Where else?
Bruce: That island, on the beach. We can take this boat.
So when the bully got into the boat, Bruce released the rope that was holding that boat and the bully floated away, alone in the medium of the ocean. Bruce stopped the fight before it started.
Yes, Bruce could fight and win the battle, but he was smarter than that. Bruce taught him a lesson without even fight at all.
That’s the fine art of fighting without fighting!
Cool story, but what does this mean?
Well, in marketing we see something very similar…
Most people are the bully. They’re pushing their audience. They apply such aggressive marketing that people feel uncomfortable buying.
They seem desperate to sell, and they don’t demonstrate their value…
…so people turn away.
But you don’t want to be the bully. You want to be the smarter guy, don’t you?
So rather than pushing people out, you should start pulling them in. You need to show them why you’re better than your competition.
By demonstrating your value.
You need to give them something really valuable for free – like a free sample, free webinar, free training, a powerful blog post, and so on – so they can see how much you’re worth.
And I’m not talking about giving just “something” for free. I’m talking about being smarter than 99.99% of marketers and give away something that costs you.
For example, a complete training course, a step-by-step guide, a free product or something proven. So people will think “If he is giving away such amazing stuff for free, his paid stuff must be worth much more!”
They will start buying your paid stuff even if you aren’t directly selling it…
This is called “The art of marketing without marketing.”
People will buy from you because you’ve helped them solve their problems first.
People will buy your stuff because of your value.
2) Focus your energy on one single technique at a time
“I fear not the man who has practiced ten thousand kicks once, but I fear the man who has practiced one kick ten thousand times” -Bruce Lee
I still remember when I came across Internet Marketing. There were a lot of “gurus” trying to push me out. Some of them told me that free marketing strategies were the best way to run a successful business online while others told me that paid strategies perform better.
There were a lot of different strategies to try out, so I got information overload. I started to apply every strategy I came across, but the reality is that I mastered none because my lack of focus.
I was trying to master all strategies and techniques simultaneously – I started blogging, I created some paid advertising campaigns, I even tried SEO – but I only lost my money.
And you know what?
All this because I tried to master all those techniques at the same time – I was practicing 10,000 techniques once expecting to have awesome results.
It wasn’t until I learned that it’s better focus 100% of your attention in one single technique that I started to see my business grow.
The Harvard Business Review found that splitting your energy into different things reduces your productivity and effectiveness. (Source)
So rather than practicing 10,000 techniques at the same time, it’s much better practice one single technique 10,000 times until you master it.
That way you’ll become an expert. People will start to see you as an authority in your niche, and they will automatically feel attracted to you.
3) Always be yourself
“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it” -Bruce Lee
Listen, people like people that are real. Unfortunately, there are a lot of marketers out there that are trying to duplicate success from others. And believe me, people are smart enough to know when you’re trying to be someone that you aren’t.
Don’t be afraid to show your real personality.
It’s true that you won’t like all the people, and it’s OK. There are a lot of different personalities out there. It’s impossible to like everyone. The point here is to attract people like you, people who like you. That way will be easier to build a connection with your audience.
They will start to identify with you, and will therefore trust you.
For lack of a better word…
Attraction marketing is the art of captivating your target audience to want to do business with you because of who you are.
But the million-dollar question is:
How do you attract people when you aren’t successful yet?
There are a few simple ways to do it:
1) Borrow success from other people.
Talk about how other people have succeeded – In other words, tell stories and create case studies based upon other people success.
2) Don’t talk about your struggles until you’ve passed through them
People don’t feel attracted to struggles; they feel attracted to success. So if you don’t want to lose your audience, don’t talk about your struggles until you’ve passed through them.
3) Learn, do and teach simultaneously
Apply what you learn, then immediately start to teach it. Blog about it. That way you’ll learn even more, so you’ll become better faster.
4) Don’t focus on money
Most people think that money is success – yes, successful people have money – but there are different areas of success. Talk about the areas where you’re successful right now.
How do I know that this stuff works?
It’s not only me saying this stuff, I’ve been studying what successful people in this niche are doing – like Neil Patel, Brian Dean, Francisco Rosales and Jeff Bullas – and I’ve found that all of them are applying attraction marketing this way.
All of them have been following the process you’ve learned today:
- Create a value-based business model
- Focus your energy, be specific
- Be yourself
When it comes to marketing – whether it’s attraction marketing, email marketing, social media, content marketing and so on – you can steal ideas from every place.
Most people think they should only study boring papers, books, interviews and even psychology to learn how to market. And it’s true, you need to study those things, but you can also have fun and study your whole environment.
I’m sure you’ll find gold nuggets from places you’ve never imagined…like movies, stories, fables; you name it.
The most important thing is to be in learning mode.
So, what do you think about attraction marketing?