The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later!
The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way.
An article on the Tailwind blog shows the viral nature of a pin and how it continues to spread and blossom. “Virality takes time. It took 32 weeks between the time this image was pinned and when Dan repinned it to his followers. Unlike Facebook and Twitter, pins on Pinterest continue to gain traction for months after they are originally pinned. Even though Facebook and Twitter have instant gratification from posts, content on Pinterest has staying power.”
I’m going to share some solid tips that you can use starting today to get your blog started with some solid, long-term referral traffic from Pinterest.
1) Build a solid Pinterest presence
If you’re just getting started, you’ll want to create ten boards with a minimum of ten pins each. One board should be for your blog content and another for the general topic of your blog. For example, I have a Blogtastic board that I pin all my blog posts to and another called Social Media Savoir Faire where I pin social media marketing resources. It’s ok to pin your blog articles to more than one Pinterest board, but spread them out over time and pin other content in between so your Pinterest feed isn’t just you pinning five pins of your blog post to different boards. This is considered spammy behavior on Pinterest and people will unfollow you for it.
Keep it fresh!
Being active on Pinterest helps your pins in the Smart Feed and keeps your Pinterest presence relevant. This, of course, needs to include pinning each of your blog posts to Pinterest.
While you can’t schedule pins on Pinterest, there are a few third-party apps that you can use to schedule pins:
2) Think KEYWORDS when you are naming your Pinterest boards and writing descriptions
Pinterest is a guided search engine that helps pinners find great content using keywords. Write descriptions for your blog content that will help it be found by search but don’t stuff it with keywords or force your language. For example, for this blog post, I would write something like this for the Pinterest description:
Are you grabbing some great referral traffic for your blog from Pinterest? Dramatically improve your readership by following these tips!
Craft inspiring pin descriptions that will help your pins be found in the Pinterest Smart Feed. They need to be relevant to your content so when people click through your blog follows up on what you promised.
Hashtags aren’t needed or supported on Pinterest so using them doesn’t help your Pinterest content and it may hurt your pins.
Make sure that each Pinterest board has a description and a category to help with searchability.
3) Use a Pinterest for Business Account
There are many benefits for a Pinterest for Business Account and no negatives so get serious and sign up. A few of the benefits:
- You receive access to analytics on your pins.
- You can add Rich Pins so each pin from your blog has enhanced meta-data.
- You can apply for Promoted Pins which are still in beta but are fantastic! In my initial experiments with Promoted pins, my average cost per click (CPC) was .37 per pin and I received over 85,000 Pinterest impressions.
Here’s what the analytics for one Promoted Pin look like:
4) Add a Pinterest Pin-it button to your blog
Make it as easy as possible to share your content to Pinterest. There are easy instructions for this on the Pinterest website for various styles of Pin-it buttons for your blog. If you aren’t sure about the HTML, you can ask the person who built your website to take care of this for you.
5) Design a Pinterest-friendly image for every blog post
Blogger Rebekah Radice is wildly successful with her blog post images on Pinterest. This example is at 12K repins and is still going! So, if you think taking the time to create an image for your blog post is going to take too long, think long-term blog referral traffic. If you are writing great content, you want people to read it, right?
The elements that make a great pin:
- Size counts! 735 pixels x 1102 pixels or 735 pixels x 735 pixels if you need a square image on your blog due to your design
- Tall, vertical images work best
- Minimal, easy-to read text
- Check your images on mobile to see how they look
- Add your logo or URL to the pin but don’t overwhelm the image
- Use a beautiful, clear image or graphic.
This is what the pin looks like on Pinterest:
6) Share your pins on other social networks
Cross-promoting your Pinterest presence is as easy as adding links to your Pinterest pins on Facebook, Google+, Tumblr, and LinkedIn. I start my social media post promotion for each blog post by going to Pinterest and pinning my 735 pixel by 1102 pixel graphic for the post – all other social sharing stems from Pinterest and I include the link to “pin it for later” everywhere that I can.
Add a link to your Pinterest presence in your email signature and add your most popular pin of the week in your weekly email blast.
I hope these ideas have given you some inspiration to boost your Pinterest presence! Give these a try and see how it goes. Questions about Pinterest for blogging? Let’s discuss in the comments below!
And of course, here’s if you want to Pin this post…