Engage your audience- it’s that simple

Engage your audience- it’s that simple

Since when did engaging audiences become so hard?

Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it.

Sure, this may sound oversimplified, but bear with me. All the posts you will read about the “20 innovative ways to engage your audience” or “Simple tricks to boost engagement” build off of one core principle: attracting and sustaining the attention of your target audience.

Engagement has two definitions:

  1. To occupy, attract, or involve the interest or attention of another
  2. To participate or become involved in something

In this way, the textbook definition of engagement includes everything you ever need to know about engaging your audience, sans complicated tips and overfluffed articles. To put it simply, create content that attracts interest and start participating.

Engagement is not rocket science, but you do need to know how to do it right. Here’s how to achieve each step of engagement, every time:

Attract interest effectively

Ask yourself before you release any content how it achieves the goal of engaging your audience. In order to do this, first you need to know who the audience is that you are trying to engage. What is their demographic, age group, and interests?

Create a detailed outline of how your content will achieve your target goals, such as outlined by the presentation below. Never, ever release content haphazardly.

Creating long-term engagement isn’t just about throwing out a blog post or infographic that generates attention – it’s about creating a channel that speaks to the interests of your target audience.

In order to do this, you need to identify what your audience normally finds engaging. Study their online and offline habits to gain understanding about what they like and don’t like. Next, create content that you can confidently say is in line with what your target audience would like and study if it is effective after you release it.

By creating a space that is customized to the interests of your audience, you will bring them back time and time again naturally, because they confidently know you’ve got exactly what they’re looking for. Think of the blogs or websites you visit most – why do you continuously return to them, even without any advertisements or marketing schemes trying to reel you in? They have proven to you they will be a reliable source for what you are looking for. Their content’s function is to provide you the exact value you are seeking every time.

Get sincerely involved

Engagement is not a one-man show. To build true engagement, you need to create content that first attracts your audience, and then respond in order to get involved in a conversation with them. This applies across all of your channels – don’t send out email updates without responding to your audience’s email responses, don’t Tweet without re-tweeting and responding, etc. etc.

Customer communities

This useful infographic from CMSWire shows how to create a true online community, built off of conversations. But at the most basic level, what it is saying is to stop thinking that you can engage your audience without actually speaking in a two-way conversation with them. You just can’t, and what would be the point, anyway?

Your audience wants to see you as more than a brand with a microphone trying to scream for their attention. In fact, they will see right through you if you use this strategy. They want personal connection and companies that talk back. They want companies who listen to them and show them the respect they deserve. You need to earn their engagement – and it doesn’t come from self-absorbed begging for attention. Be a friend to your audience – one that listens, responds, and shows genuine interest.

There you have it – the quick, simple, no-frills guide to engaging your audience. The takeaway is to stop overthinking engagement and start doing the simple steps that are proven to work. Once you stop making it difficult for yourself, you can get to the heart of what you audience wants and deliver it to get longlasting results. But don’t just take our word for it, what do you think, is it really this simple?

  • Brutos H

    emaze is a really cool tool !!

  • Kristina McLoud

    Content is always the king of SEO, no matter whatever the step of SEO is concerned! You have described some great tips to come up with good quality content to build engagement among audience! Thanks for sharing!

  • Jeff Purple

    It is really that simple. Sure, data is showing us the power of videos and images tend to catch the eye of the reader, but at the end of the day it doesn’t matter how the content is delivered. It has to resonate with your target audience. Quality, valuable content is the biggest factor that keeps your audience engaged. Interaction then takes that engagement one step further. Once you are able to put yourself in the shoes of your reader, providing them with the value they are looking for, everything else is icing on the cake.

  • William T

    I always want to engage my audience through my writing and now even trying to engage more with then through social media to reach out more people. Your tips are great thanks to share with us.

  • Richard

    Try to make youtube views? https://www.fiverr.com/s/5lwcfw

  • An instructive post. People to really know who they want to reach and why or else, they’ll have no way to know what they’re trying to achieve. People need to hear this and have it drilled in their brains..
    Thanks for sharing this great article.

  • Alba

    Even if you have your own website set up for your business, it serves no purpose if nobody can see it. With many small business owners relying on their websites as their major marketing tool to run their businesses, it is crucial to know how to drive traffic to their websites for conversions.When used the right way, social media is a very powerful tool to remedy this issue.

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    Thank you so much and see you there!

  • chrismarklee

    I use my Facebook Business page to engage with my local customer base. I do income taxes. I keep it low key. I use images and cartoons. I wish people a Happy Birthday, etc.

    Owner CEL Financial Services
    Please visit my directory listing for all your Income Tax Fillmore needs.

  • Frankly speaking, the article kept me sticked to the seat as I progressed reading it till the end. Getting engaged with Fans is one of the major tactic that would help brands to expand their presence on Social Media and build a better reputation. The points which you’ve mentioned in the article to get more engaged with Fans are very prompt, especially the two definitions for Engagement. One should come up with attractive and enriching content to catch more attention of users. Also, actively involving in conversation will surely lead you to achieve your goals. Here is a link that may help you grow your presence on Facebook: http://bit.ly/1D0VEuV

  • Kristina you’re right content is king, but one thing if you have great content you couldn’t do it alone by placing it on everywhere, you have to make any strong strategies for making good audience.

  • Digvijay Singh

    that was useful to engage audience through best SMM Services Shimla, thanks and regards

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  • seema jha

    Most of the people don’t reach to there targeted audience but by use of mobile marketing we can reach to the targeted audience. there is some Bulk SMS Service which can be very helpful.