10 Writing Tips for Great Social Media Posts

10 Writing Tips for Great Social Media Posts

It’s hard to keep up with the latest techniques for social media posting, isn’t it?

In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience.  But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends.

While the limited number of characters should be used for tweets and Google headlines, writing short posts is important for some social media, platforms such as Facebook are encouraging longer word counts.  While the bottom line remains that word count is secondary in importance to valuable content, there are a few standard practices that will help your posts’ online performance.

Let’s explore them, shall we?

1.  Craft shareworthy posts

The same strategies apply here as with shorter posts.  A shareworthy post needs to be one that that others find enough value in to share with friends and colleagues.  On longer posts, you can gain valuable shareability by:

  • Building trust. In longer posts, there’s more flexibility to include citations and references, and by sharing your expert sources, you gain in trust and credibility.
  • Sharing your data. For greater credibility, let the numbers and stats speak for themselves regardless of your expertise.  Check out datavisualization.ch for some creative ways to present your information.
  • Be mobile friendly. Given the staggering increase in mobile users, the following quote from Matt Trotta of BuzzFeed pretty much sums it up.   “You can’t go viral if your content can’t be viewed and shared on the mobile web.”

2.  Post with purpose

Danny Wong, posting on Shareaholic, cites Marcus Cordero “It starts with having a purpose beyond pushing your brand”.  Show your readers you’re not only an expert, but that you care about them.

Writing longer pieces can be challenging to stay on topic with.  To keep your writing on purpose, post with your audience in mind: know what their questions and concerns are and why they’re using social media.

3.  Write great headlines

Short posts or long ones, great headlines rule.  Check out Jon Morrow’s Headline Hacks Report or Brian Clark’s Magnetic Headlines for comprehensive instruction on how to create compelling headlines for optimal social media shares.

4.  Go longer for better performance

Neil Patel explains SerpIQ’s study which shows search result ranks based on volume of word count: “The more content you have, the more of it gets indexed. The more that gets indexed, the better it will perform in searches and results. It’s just that simple.” Still, be smart and don’t overdo it. Remember, it’s not all about length – it’s about quality and length. Mr. Patel recently claimed that much depends on your target audience: businesses or consumers.

5.  Write longer posts to leverage the power of long-tail keywords

Also, Mr. Patel makes the convincing point that in longer posts, the opportunity for using a variety of long-tail keywords is greater.  And this means better performance in search queries for semantically related keywords, not just exact matches.

6.  Longer content creates greater backlinks and gets shared more

And a final point from Neil Patel’s post. He presents a couple of graphics from Moz that show an undeniable relation between higher word count and increased backlinks – which increases SEO and, of course, conversions.

A second chart shows the same correlation between word count and social media shares.  Facebook and LinkedIn shares almost doubled when word count rose from 400 to 1,500, and Tweets increased by approximately one half in the same span.

7.  Give your blog posts time to simmer

When writing longer articles, give your posts a day or two to age.  This gives you time to switch gears between writing and editing to really fine tune your post.

8.  Use more, bigger and better images

You can exercise greater hold on your readers’ attention in longer posts with interesting photos, screenshots, or graphics.  Ensure they’re of high quality and relevant to your post for visually stimulating engagement.

Rebecca Corliss of Hubspot reports on their study that shows using images on Facebook pages increased shares by 53% over the average post, and that posts with images have an increase of 104% in comments. That’s fairly substantial and well worth getting out the camera for.

9.  Avoid repetition

Mitt Ray of Social Marketing Writing presses this point home on his blog. In longer blog posts, it can be easy to fall into the trap of repeating your ideas when trying to hit a specific word count.  Don’t try to force your ideas with filler content; if you’re satisfied with what you’ve got, stop writing. And edit ruthlessly after you’ve finished writing.

10.  Put share buttons at the bottom of every post

Make it easy for your readers to share by placing social media share buttons at the bottom of all posts and pages.  With longer posts, readers are less likely to share if they have to return to the top to find how to share it.

And there you have it, 10 tips for creating great social media posts that your audience will love and share.  Try them out if you’re new to writing longer posts, and of course, test, test, test to find the best ones for your audience.

  • Marketing Bees

    Headlines are very important, it would be interesting to see how many people open some article just based on the headline

  • Straight-forward and, so far, timeless advice that is the perfect baseline for anyone putting together content on a blog. Of course, this all can change depending on the platform yet it does always come back to the basics!

  • Choosing a topic to write on is the biggest challenge. Once you have decided on that, then rest will fall into place. These are excellent tips to keep us on the right track. Point no 5 and 6 are great tips, which cannot be ignored. Great resource material. I would love to share it with my web design and web development company.

  • Stormy Fanning

    Excellent tips for navigating the minefield of social media (or at least it seems like it to this 40-yr-old)

  • Kristina McLoud

    These are really unavoidable tips for marketers! These are the tips that every marketer should follow to bring best results of social media activites and posts! Thanks for sharing!

  • I agree that headlines are very important, and its a very timeless advice.

  • Krithika Rangarajan

    7. Give your blog posts time to simmer

    When writing longer articles, give your posts a day or two to age. This gives you time to switch gears between writing and editing to really fine tune your pos”

    AMEN!!!!

    Thanks a lot, Cari!!!

  • Awesome tips – I think I have to read it again, it’s a lot of info, thanks! 🙂

  • juel rahman

    Above the 10 things absolutely correct for writing content

  • Ally Benoliel

    Thank you, this was a very useful article! Recently I posted in LI asking how people come up with blog topics seeing as blogging is the main part of social media. There were so many answers and so many people have different tactics. After going through (and trying) different suggestions we decided to put it all into a blog post. It’s pretty relevant to what you mentioned when you spoke about headlines.
    http://bit.ly/148QTnq

  • ryan0033

    Write like a writer means a couple things. First, make sure
    all of your posts are grammatically correct meaning making. You barely passed
    my high school English classes, then the grammar by someone with an excellent
    skill to make sure your letters. If you where a comma should be used where a
    semi-colon post, or where there will be surprised how many people are turned
    off / they’re / used them incorrectly. Not only grammatically correct your
    messages, but charming is important to do everything to keep their messages.
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  • Hi, thanks for sharing the information.K2B Solutions provides the social networking design and development.

  • Social media is a very good weapon for digital marketing. It is important to write a great post in order to get attraction on the digital world. These days it depends a lot on how active and popular you are in the social network. I was searching for online Dissertation Writing Help UK and came across this site.

  • Facebook and LinkedIn shares almost doubled when word count rose from
    400 to 1,500, and Tweets increased by approximately one half in the same
    span.

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    moto , Ảnh người đẹp và xe , Thời tiết , Tóc đẹp | Truyện ma
    xe do | xe may | oto
    Siêu xe , Ảnh siêu xe

  • Thank Cari!
    Especially liked the points: 6 and 10. I will share this story to writers at assignmentemperor.com writing service

  • Kathy

    These tips are very usefu. Thanks. Those who do not possess remarkable writing skills, can always get Online essay help at EssayWritingStore.com.

  • justonemore

    very helpful points!!!

  • Great info on getting more traffic from the social media, Garrett!

  • Hmm, tips from expert. I just love it.

  • Hi, Great article. Thanks for sharing article. This is very helpful.

  • javditnhau

    social pop bouns Is one of the tools that I like best

  • Nice blog. Thanks for sharing.

  • michelle rice-murphy

    once targeted paid ads have been stopped why do they still show up in my feeds weeks later?

  • EleonoRRRa

    Cool tips 🙂
    Thanks so much

  • Great Headlines can attract more readers like a magnet.

  • james6352@mail.ru

    For writing in the social media these tips are very important for the writers. To get a better response from reader and for good feed back every step is more essentials for us.

  • seema jha

    now a days mobile marketing also play an important role in social media. By using some Bulk SMS Company we can do that

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  • Practical advice Cari. I find that I tend towards the long-winded side honestly. Well maybe long-winded is a bad way to put it…more like detailed. 🙂

    But your central point definitely rings true with me. Although I do admit to reading this view before, I like how you put it in the 10 point format.

    And for me, thing is that I feel like I should grow to reach the lengthier posts (2,000+) point. At this stage of my blogging career, ie the beginning, I just want to focus on crafting the best content I’m capable of currently.

    So it’s not that I disagree. I guess the point I’m making is that I prefer to ease into it.

    And you know those share buttons are showing up at the bottom of every post!