After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

The Perfect Facebook Post

Do you know how to craft the perfect Facebook post?

Being on the Facebook News Feed has become as hard as being on Google’s first page.

The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content.

TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said…

“We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is extended in the News Feed.” 

Now, let’s take a look at these different items TrackMaven is calling the nuts and bolts of the perfect Facebook post:

Word Count

I know you’ve probably heard that short posts get better performance. It’s a myth. I’ve seen many people use Facebook pages pretty much as if they were blogs, Mari Smith is very successful writing long posts (John Haydon points it out in this post).

This study backs it up with data, posts with 80-89 words get double the engagement (6.19%) that those with 70-79 words (3.42%).

My advice, get your message across in a way that will accomplish the goal for that specific post, whether it takes 10 or 300 words. The point is not to be afraid of the word count.

Visual Content

We all know visual content gets more engagement. According to this analysis, posts with photos get an average of 2.35 interactions per post, while text-only posts get only 1.71.

Of course you have to consider that 88% of Facebook posts do have an image.

After Hours

Turns out posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during working hours.

This makes sense even without looking at the data, people should be more likely to interact with content when 1) is not overwhelmed with daily activities, and 2) is receiving fewer promotional messages on the screen.


Posts published on Sunday can get 25% more likes, comments and shares than those published on Wednesday, but only 18% of the total posts are published on weekends…

Which proves my previous point: Test posting at times when there is less competition in the News Feed.


I recently shared my opinion about Facebook Hashtags on PostPlanner. I basically said that I don’t really see hashtags making a big impact.

TrackMaven says that posts with hashtags see an average of 60% more interactions. I’ll be paying closer attention to this in the following days.


Posts that ask a question get 23% more engagement. This is obvious, a question is a form of call-to-action.

To me, this doesn’t necessarily mean that the post has to be a question, but that if you’re writing about an specific topic and you’re sharing your point of view, you can close the post with a question to generate engagement.


I should also mention that TrackMaven has a free ebook you can download here.

The perfect Facebook post


  • Great insights. Thanks for sharing. More often than not we see users posting lot of irrelevant content in their Facebook posts. The idea would be to get the message out within the first 100 words. It’s an art along with the science of using trending hashtags, quality visual content and timing it well.

  • Interesting breakdown, Francisco. I’m seeing a bit of a difference – if I post about my blog articles on weekends, they generally don’t do as well as weekdays. I’m guessing that everyone just wants to take a break during the weekends. And that is consistent across other channels – I see less traffic on my blog during the weekends. About 50-70% lower.

  • Lance Mayfield

    I’d like to see a perfect example of a post with all the attributes above.

  • Delta

    Nice click bait title.

    “Here’s The Perfect Facebook post”….”There isn’t one!”

  • Great article, Francisco! Can’t wait for your next one.

  • Emma Rose

    For someone who is planning on building a new Facebook page
    in the near future, you have some very pertinent advice. I particularly enjoyed
    the statistics that you quoted in this post, very interesting. I also found it
    surprising that Facebook posts with 80+ words get twice the amount of
    engagement as opposed to shorter posts. You would think that it would be common
    sense that Facebook posts that are posted after work hours would garner more
    attention than daytime posts. But I still had a bit of an ‘ah-ha’ moment while
    reading this post. I mean, I think everyone knows that weekend content sees the
    most engagement, but I was surprised to learn that content posted on a Sunday
    will receive 25% more likes, shares and comments than something posted on a
    Wednesday. Thanks for the tips! Very Useful!

  • 5 STAR VAs

    Great Article Francisco, very informative.

  • Free Living American

    The free ebooks on my website talk alot about what you mentioned above and more and I have have incredible turn arounds with my likes and traffic to my webpage and opt ins.

  • Informative share! But like others said, it would be great to see an example of a perfect post. Thanks

  • swathi

    Interesting! its Awesome Post Mr.Francisco…

    Plz Check My Review :

  • Hannah Hester

    I agree with Lance- would love to see an example!
    I’m going to definitely start paying attention to the time of day when posting to my page. I’ve always assumed there was a “best time of day” to post, but I made arguments for why different times could make sense. Jason’s comment about taking a break over the weekends coincided with my thoughts on the matter. I also considered the amount of Facebooking that people do during school and work hours (as we all have such short attention spans lately), and compared that to the amount of free time after hours. Its nice to see actual statistics clearing that up!
    This was very useful, thank you!

  • ibracher

    Great article, Francisco! Can’t wait for your next one.

    The Social Media Store review

  • Matt Musico

    This was very interesting, thanks for sharing. The most surprising statistic to me was that longer posts were actually more effective.

  • Mary Mashburn

    Thanks for sharing! The graphic really helps as well. Good stuff to keep in mind when setting out on a new, short-lived campaign.

  • The graphic is great and easy to understand. I am just starting out in the world of e-commerce and this information is very helpful. I do agree with some of the other comments about seeing an example being helpful.

  • is the place where the buyer & seller could come together, meet, trade and help each other in many ways. Buyer/seller can find an apartment, sell their old car, bike ,music system, laptop or furniture, they can promote their small business, find a tuition or get audience for a local event, buy/sell any item that they might want or have to offer and make new friends while doing all of the above.

  • Annette A. Penney

    Jason do you mean if you share your blog posts on FACEBOOK they don’t do as well as weekdays? I have analyzed my client’s Facebook data (post-level) and discovered that weekends do in fact get good engagement. And, I have written a blog post about how I analyze their data so it’s specific to their FB business page and not a general “this time of day” works best, one size-fits-all approach.

  • Annette A. Penney

    I have to say, I abhor the use of hashtags on Facebook.

  • Hi Annette, you’re spot-on. I believe that your client’s audience intent would differ very much from my personal page. I write mainly about Facebook ads and how to get more value out of their ad spend. This means that they’re usually looking for such content only during weekdays, when they need to work and look for help. Does your client sell products or services to another business or consumers?

  • Annette A. Penney

    Hey Jason! First of all, I will look for you on Facebook 🙂 My clients included B2B AND B2C – the majority are B2C. There was a time when the majority was B2B…. just depends on where my referrals for business are coming from. Change is the only constant HAHA 🙂

  • Agreed, It certainly surprised me as well. I would have never guessed that the longer posts were actually more effective. Especially these days, people like pictures!

  • NJtoTX

    Facebook is a horror. If given a picture, people only react to that. They typically react to misleading and disingenuous summaries, and link titles. They rarely click links and even if they do, they don’t read the linked article. Knee jerk reactions get many more likes than analyses or corrections when someone has reacted only to the superficial – “Did you even read the article” is drowned out by the sheep. Reading comprehension is not practiced, not valued. People are now getting their news from the equivalent of TV teasers. Idiocracy is already here.