Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer.
Vine, Instagram, even Tumblr. But even though some have implemented a YouTube strategy in the last couple of years, it’s still a little intimating for many businesses, there’s the production aspect of it, and it can also be a little more complex in terms of understanding how to generate engagement.
Usually when I put it on the table with my clients, they look like video content is a bit more that they can handle.
But, is YouTube Marketing it worth the effort?
- YouTube is the number one video website in the world
- About 800 million people visit it every month
- Many searches are conducted directly on YouTube instead of Google
In other words, the potential to help your prospect find your business in a whole different marketplace is huge.
If you’re ready to start considering YouTube as a content marketing vehicle, or you’ve already started getting your feet wet, this infographic by QuickSprout provides some key stats and best practices to generate more engagement.
Infographic courtesy of QuickSprout.