Email doesn’t live here anymore. It moved to the mobile screen.
The majority of emails are now opened on mobile devices, this most likely includes your readers/customers too.
The problem: Big brands have already adopted technologies to become mobile-friendly, but small businesses are not moving fast enough, and they are leaving money on the table.
The reason: Most small businesses that didn’t yet adopt mobile-friendly design for their email marketing don’t understand what this means exactly, how to approach it, or the consequences of having their recipients open an email they can’t read comfortably.
I like this infographic from ExactTarget because it explains the 3 types of design (Desktop-centric, Mobile-aware and Responsive) and the considerations you should take with each one of them. In other words, this will help understand where you stand today in your email marketing design and where you should be.
Infographic courtesy of ExactTarget.