Maybe it’s Time Your Emails Become Mobile-Friendly [Infographic]

Maybe it’s Time Your Emails Become Mobile-Friendly

The topic of optimizing email campaigns for mobile devices is relatively new, if you take in consideration the long history of email.

Email is so old, and we are so used to it, that we really don’t expect it to surprise us with changes too much.

But it recently has. Dramatically. Email decided to catch up, get in shape, and be as cool as the other technology around it. Hey, if Brad Pitt can look like that at 50…

Now the question is, are you ready to adapt to these changes, and use them to your advantage?

We’re not talking about the recent introduction of Gmail Tabs or the announcement of images displaying by default, because as Clay Shirky once said…

A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors

In this case, a good chunk of society has decided that webmail will no longer be opened via a browser but on mobile devices. 61% to be exact!

Surprised? Turns out email delivered via Gmail, Yahoo and AOL, is opened on browsers only between 20% and 22%.

Sounds to me like your target just moved…

This infographic by Litmus provides some impressive numbers:

  • 39% of all webmail is opened on iOS devices between iPhone and iPad
  • 51% of all email and 61% of webmail is now opened on mobile devices
  • Yahoo! users prefer Android: 35% against 20% of iPhone
  • But Gmail users prefer iPhone (31%) over Android (24%)

How about you?

How are your email campaigns displaying on a mobile device? Have you looked at how your emails are being opened? Are you planning on working on this in 2014? Share your thoughts in the comments section below.

Maybe it’s Time Your Emails Become Mobile-Friendly

Infographic courtesy of Litmus.

  • Gazalla Gaya

    Hey Fransisco, Great points – thanks for sharing and highlighting the importance of email marketing for mobiles. I agree – mobile marketing is going to be huge in 2014. I think that in addition to email marketing, brands also need to pay attention to all content marketing for mobiles be it landing pages, blogs or social media.

  • CBaggoo

    I’ve moved into making my emails responsive. Since doing it, I find they are also not marked as spam anymore.

  • That’s an interesting point, thanks for sharing.

  • Quite happy to see this statistics. Well, my newsletters have always been well optimized for different browsers, as well as for mobile devices.

  • Franchise Marketing Group

    We have seen this trend coming in the past months and are excited about the possibilities that exist with it. Email marketing has a huge upside if it can be done properly. Looking forward to what 2014 will bring.

  • Andrew

    Smartphones are not the only change to email in the last few years. The increased usage of Apple
    IPad and the Samsung Galaxy tablets have to be taken into consideration. Companies need to change their email advertisements to incorporate these changes. Since these devices are touchscreen, it wouldn’t be a bad idea to add larger pictures and less text in the email. Keep it short and simple.