Even though Facebook lost a massive 9% in social sharing, it still dominates the pie.
That’s expected, and it should continue like that at least for a while, but Twitter and Pinterest are starting to get dangerously close.
Facebook is also the king of social sharing in segments like Media/Publishing, Consumer Brands, Travel/Hospitality and Education.
But when it comes to eCommerce…
Pinterest takes 44% of social sharing, it’s the only segment that is not dominated by Facebook (37%), and Twitter is able to grab a 12%.
Not only that, but as Gigya mentions in this infographic, Pinterest’s popularity is expected to keep growing after its recent release of the API. Soon you’ll see eCommerce websites displaying most popular Pins about their products.
Inforgraphic courtesy of Gigya.