Email Marketing [not so] 101

Email Marketing [not so] 101

A little over a year ago, I decided to make email my primary focus for SocialMouths.

I started by making some adjustments in the front and, that alone immediately exploded the growth of the list, I’m talking 500% by the following week.

Here is what the chart looked at the time.

Daily email subscribers

After that, I was able to grow my email list by more than 10,000 subscribers.

More importantly, today that list represents more than 50% of the revenue at SocialMouths.

But that’s not the whole story…

In my early days of blogging I made some mistakes, to be completely honest, 3 critical mistakes:

  1. First, I didn’t start building an email list from the beginning, it actually took me a while to wake up
  2. When I finally got around to start building one, I picked the wrong service, twice
  3. Once I was able to collect a steady number of daily new subscriptions, I had nothing to sell

You can say I pretty much made all the mistakes there was to make.

The Launch of Email Marketing [not so] 101

Email Marketing 101

When it came to decide which will be the first premium product from SocialMouths, I really wanted it to be about email marketing because it’s, by far, the most cost effective and profitable marketing vehicle there is online, if done right.

I wanted to do something that will help you create real impact in your business.

But the motivation came from realizing that People are aware that email can be a more profitable way of marketing but they usually ask the wrong questions:

  • Why aren’t people subscribing?
  • Why aren’t my subscribers buying my products?

They are missing a few key questions in the middle!

In this course, I reveal the exact same formula I’ve used for SocialMouths and for my clients to create successful strategies and campaigns.

Pre-Sale (with a big discount) ends on Wednesday

About a week ago we opened the doors so you could pre-order at a discounted price, and save $50 to be exact.

The pre-sale ends on Wednesday October 9th at midnight. That means you have a few hours left to take advantage of our offer.

Click here to learn more about what’s included in the workshop and how to order:

Email Marketing [not so] 101 << Click here

Here is what’s included in the 4-week workshop

Week 1: Setting up your Email Marketing System

  • Why you need to kill your RSS today
  • What to look for in an email service provider
  • The 10 elements of your email marketing system
  • The perfect process of email marketing
  • Making sure you’re playing by the book
  • The magic of Autoresponders

Week 2: Building and growing your email list

  • How to create a hook to attract subscribers
  • The beauty of multiple signup form locations
  • Building a successful Call-to-Action (and how to keep testing it to improve conversion)
  • How to use Facebook to build your email list
  • Planning your email content strategy
  • Promoting your email list and your campaigns

Week 3: Measuring success beyond vanity metrics

  • The key metrics you need to watch week after week
  • Get passed the number of subscribers and dig a little deeper
  • Performance of each one of your signup forms
  • Measuring Conversion and Sales
  • What’s the “real” value of your subscriber

Week 4: Taking your email marketing to the next level

  • Understanding why segmentation is so important in Email Marketing
  • Pre-signup and Post-signup Segmentation
  • Reactivating deadbeat subscribers and cleaning up your list
  • How to keep testing, testing and testing everything about you email campaigns

Are you ready? Let’s do it!

Email Marketing [not so] 101 << Click here

Still have questions? Use the comment section below.

Email Marketing (not so) 101

  • Great points and this sounds like an awesome offer, Francisco. I always try to offer something of value for people interacting with a social media outlet or email marketing campaign.

  • Jose

    Hello Francisco. I would like to know how the workshop will be teach. I live in Spain and my english is not bad but not enough to follow on live. I will miss things ;-). Are we going to have the workshop later on pdf or video. Thanks!

  • Patti

    its a nice offer, this workshop helps in marketing. also see

  • Franchise Marketing Group

    Will you be running the workshop again or have it up later to be able to check it out? Email marketing can be such a trick process as you talk about and it would be nice to get your insight as to how it worked for you.

  • chexton

    I like what you are doing here Francisco – looking forward to seeing the course in action.

  • hira

    In spite of being exhausted and underfunded, the Small Business Administration (SBA) is taking body shots from all sides. Also, it simply isn’t reasonable.

  • hira

    When you are lazy and tired enough to get out of your car and close the garage door, or are you just fed up to open the garage door for someone else. Well, then the option for you will just be just an garage door opener.

  • hira

    you should. Were really sure because you can your way generally there from the San Jose constitution shuttle bus, the particular shuttle bus drivers can be giving along with you the many reports which he features seen by the other guests within the public as well as the amount of they have got liked traveling to the particular public.

  • hira

    You will find there’s signifigant amounts of the people having kidney malfunction of which would depend on anyone being a hemodialysis technical. Based on the affected individuals predicament, dialysis may be sometimes a short-run remedy until the kidneys mend as well as extended in which the affected individuals awaits some sort of transplant.

  • hira

    Whenever beginning a small company, possibly among the issue the majority of us might encounter may be the turmoil it’ll produce using the needs of the loved ones.