How to Create a Week’s Worth of EPIC Content From One Blog Post!

How to Create a Weeks Worth of EPIC Content From One Blog Post!

This is a guest post by Jo Barnes, creator of Jo Barnes Online

How long does it take you to write a blog post?

20 mins, an hour, a day? Whatever your answer, the work that goes into writing and publishing a quality blog post that people will share and engage with takes time and effort.

On top of that is promotion! I think it was Chris Brogan who said you should spend 20% of your time writing a blog post and 80% of your time promoting it!

“What? It took me a day to write the darn thing, now I have to promote it aswell!?”

Well I have some great and fun news for you. You can use just one blog post to create enough content all over the web to last you a week or more and promote the post all at the same time!

It’s called re-purposing your content. In other words taking something you have taken the time and effort to produce once and re-producing it in a multitude of formats for audience consumption.

You’ve already done the hard work right? You’ve researched and made notes and mind mapped and stressed yourself to a great piece of writing now let’s tell the world about it in the formats they most like to consume!

Here are 7 fabulous ways to use, exploit, distribute and promote your blog post;

1. Audio


Once you have completed your post, jump on to and record yourself reading it aloud. When you do this I urge you not to just sit and read, but to add some personality into the piece. Adlib a little bit if you can and add a couple of tidbits that maybe aren’t included in the original article or prΓ©cis the article down and only cover the most important facts. At the end of your audio make sure to direct people back to your blog to read this and other interesting facts about your niche.

The great thing with is you can connect soundcloud (another social audio platform) and all your social media outlets to it so it goes out to your entire community at the click of a button!

Not sure how to use spreaker? Here is a post all about it including a step by step video. Warning the audio may make you laugh!

2. Video

Record your blog post and upload to YouTube.


You can do this a few ways. You can of course record yourself on camera telling your audience about the tips within your post. You can create a slideshow presentation (see Point 3) of your blog and record that either with voiceover or with music. Or you can make a full on animated video with graphics and whizz bang effects all about your blog post.

The choice is yours, but whatever you choose make sure you include a link to your blog for more information and cool tips at the end of your video and of course in the description. You can also add a YouTube overlay – here’s how;

3. Slides

Create a slideshow presentation of your blog post and upload to slide-sharing sites. You can use Powerpoint, Keynote (for mac) or even Google Presentations to create a super slideshow of your blog post.

Here’s an example of one of ours;

Here’s a list of great slidesharing sites you can upload to. Make sure you add a link back to the original post or blog for people to follow up!

SlideRocket Currently Integrating with Clearslide

4. PDF

Turn your post into a standalone PDF and upload into document sharing sites. I have to admit this hasn’t been a huge traffic driver for me, but every little helps right? The more people see / are exposed to your content, the more brand recognition there is and eventually eyes will become leads if you’re good enough, so while we’re re-purposing anyway this one 5 minute job could easily reap many rewards!

Here’s a list of document sharing sites you can upload your pdf too.


Remember to add a link back to your blog!

5. Images

Sharing images is one of the most viral activities happening online today! If you’re not out there distributing images with your company logo / message all over them you’re missing out on some quality eyeballs!


Here’s some fab tools for playing with and creating images;



Also check out this great article on what types of images work best on Pinterest!


6. Soundbites

Are you ever struggling for interesting posts / tweets on your social networks? Come along to your well researched, quality blog post and grab some soundbites! Take just one or two lines or just one tip from a list of 10 and include them as great updates to your Facebook page, G+ wall or twitter communities!



7. Hangouts on Air!


Google’s lovechild, done well hangouts will get you lots of organic search traffic. You will already have researched your keywords for your blog post (of course!), so utilise those keywords as the title of that weeks hangout and create a web TV show about your post! Maybe interview someone about the topic you discussed in your post, or invite some of your friends on to discuss or simply create a 15 – 20 min segment all about the subject and get it Live!

Then you can take the video, extract the audio and upload that as a weekly podcast! Oh my I’m getting ahead of myself here.

But see how just taking a few extra steps on top of something you have already created could produce you 10 x the results?

Give it a go!

Do you have any other re-purposing ideas? I’d love to hear about them! Please comment below I will be here to respond to every post!

Jo πŸ™‚

  • JaredRomey

    This is a wonderful article. Great ideas, yet simple to implement, thanks. I just need to get moving on recording all my blog posts.

    Congrats Jo!


  • Thanks so much for your kind comment Jared! I hope it helps! πŸ™‚

  • Sean

    Jared said it well Jo – again clear, deceptively simple but really powerful strategies to make a real difference. Thanks for sharing ! Sean.

  • Diana Lidstone – The Entrepren

    Thanks for the great content — but more importantly for me — the ‘how-to’s”!!!

  • Dimitar

    Great post, Jo! Very helpful info. Really!

  • Ronald Freund

    You have great ideas, plus can you help me create a blog? because I don’t know where on the internet, I can create a blog, thank you Jo! Ron.

  • Ngaire

    Hi Jo some great ideas but here’s one more I really like smore flyers…

  • Graham Rogers

    Also you could put your blog posts together in a magazine and put it on the iPad platform

  • Libby Kalis

    Many thanks Jo for your creative and wonderful tips. I like you best on video as you are the real deal, natural, share excellent content, and have a great sense of humour. Kindest. Libby

  • suetamani

    Great post Jo, as per usual! And some great tips I hadn’t heard before too.

    I have a list that I go through after completing each blog post – a handwritten list no less haha!
    Not sure if you mentioned Tumblr and Squidoo as great places for re-purposing content, tho they prefer original material. I recently started using Spin Rewriter to make more original copies of my post. I check them myself before posting them.
    Printfriendly also produces fab pdfs of my posts ready for distribution. I have just recently started posting my articles to free service IBOSocial as well – just copy and paste! Amazing.
    Another place I sometimes use is my FB Page notes.

    Cheers πŸ™‚

  • Some excellent suggestions Sue! I’ll have to look into IBOSocial. Thanks for sharing! πŸ™‚

  • Thanks so much Libby, what a lovely comment! πŸ™‚

  • Hey Graham, Yes I’ve seen Ed Dale’s Mag about. Must start considering that as an option for the digital future! πŸ™‚

  • Interesting concept Ngaire. If these have html capability you could almost use these like landing pages or even short sales pages. Interesting! πŸ™‚

  • Hi Ron, the best place to start to build a blog would be or These are free platforms, which will walk you through setting up your blog step by step. πŸ™‚

  • Thanks Dimitar! πŸ™‚

  • Thanks Diana! Glad it was helpful πŸ™‚

  • Thanks Sean! πŸ™‚

  • Andy

    Thanks for the great post Jo

  • Ngaire

    I would like a landing page concept. But have created a few flyers to use like “sales pages”

  • Barry J Hall

    Jo, as always a great post full of super duper content. I have done some of the abov e but not tried the slideshare yet, so guess what I will be doing next?

    Cheers Barry J Hall

  • Racheli

    As Always, simple a rich content from you Jo. You inspire me for the 2 years I’ve been following you.

  • Very nice post! There are a lot of ideas I had never heard of or thought of before. And some of them are quite easy too.

  • You are SPOT-ON when it comes to repurposing. We took a slightly different twist. Rather than start with the writing, we start with audio. It’s a lot easier to spit out the content as spoken words using an interviewer (ahem, which we supply) and then transcribe and repurpose the words in all of these different directions.

  • Jo – great article, you covered so much ground, I loved the audio tips. Another resource that is easy to use, but powerful is Flipboard – the free @Flipboard App allows you to curate magazines and then add your own blog posts into the magazine. Sounds complicated but its so easy, just a couple of clicks.

    The great thing is @Flipboard magazines are now available to view outside the App, in fact they can be viewed on any browser – they look great!

    Check out this one, its one of mine, containing 700+ articles on creating blog posts, and what topics to write about:

    > < More Blog Topic Ideas

    Once you have a magazine (they're free) you can re-flip other people's content into your magazine too – another reason to get going on this!

    I hope this adds value for everyone!


  • Challan Traffic

    This post is really nice. This is really going to help me a lot. Thanks a ton guys.

  • It is definitely a amazing post to share their ideas. I have never read such a interesting article on any topic specially related search engine marketing about blog posting thank you very much Jo!

  • Thank you! I’m so glad it has helped πŸ™‚

  • Thanks Robin, I have seen it but haven’t tried it yet. Just added it to my list! πŸ™‚

  • Great point Dave! I’m a video girl myself, so sometimes I make the video then extract the audio, then get transcribed! πŸ™‚

  • Thanks Racheli! πŸ™‚

  • Great article Jo! Funny how you get great ideas that you can put into practice even when you have been doing this for a long time. πŸ™‚

  • Catherine Mellon

    This is such an amazing post. So useful and absolutely above and beyond most of the stuff out there about social media marketing. Thanks so much for sharing!

  • Peter Brodie

    I agree! And I need a social media manager!

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