What Types Of Images Perform Better On Pinterest? [Infographic]

What types of images perform better on Pinterest?

The web continues to turn more and more visual and, the optimization of images in your content marketing is more important than ever.

Today, thanks to a study conducted by Curalate, a marketing and analytics suite for Pinterest and Instagram, we can look at much more detail in what kind of images get more Likes, Repins and comments on Pinterest.

The study examines 500,000 images and includes several different features found in them from aspect ratio to saturation, colors and even the presence of human faces.

There are a couple of surprising facts like:

  • Images with an aspect ratio of 2:3 get 60% more Repins than taller images. I don’t remember where but, I read before that taller images get more Repins. Maybe it’s time to rethink all those infographics…
  • Images with red-orange get twice as many Repins than image with blue
  • Images without the presence of faces get 23% more Repins

Have you experienced better engagement on certain types of images? Share your experience in the comments below.

Pinterest: What types of images perform better?

Infographic courtesy of Curalate.

  • Wow, those are amazing findings. Lovely information, reading it made me feel like as it was an infographic. Awesome!

  • That is interesting although once I really look at the images, not that surprising. For the highly visual industries, these are great points to consider.

  • Sunset Bend

    Some of these comparisons don’t really make sense – How are you going to model a product like clothing without a model with a face wearing it?

  • joe

    most of this information is common knowledge to anyone whos studied any form of visual art…

  • joe

    not to mention almost none of the comparisons are the same subject mater.

  • Navjot Singh
  • Ann Smarty

    That is really interesting. I didn’t always agree with what was selected, but, in most cases I did. It is enough that I would say this is bookmarkable for design tips in creating your pinnable images.

  • Great Analogy! Pinterest is all about images so pinning the right kind of image is what one must keep in mind for success on PInterest. Giving your product image these specifications is a sure-shot WIN strategy.

  • Augusta

    I love this blog. Thanks for the great insight.

  • Leah Van Rooy

    These are GREAT insights on the best types of imagery to use on Pinterest. You laid it out so easy for us to get the takeaways and run with it. One thing I found interesting was your stat about “tall” images not performing as well as the 2:3 ratio — I would have thought that to be opposite.

    Leah Van Rooy

  • Amazing findings. I think inspiring quotes pictures also perform better on pinterest.