5 Free Tools to Manage Your Online Reputation

5 Free Tools to Manage Your Online Reputation

This is a guest post by Shanna Mallon from StraightNorth.

When it comes to business, few things are more powerful than a good name.

With a strong reputation, you attract new clients, keep the ones you have, and grow. And while in the old days, managing a company reputation meant managing public perception across geography, today the Internet adds another important layer.

Is your brand being talked about on blogs and social media? Do you know what people are saying about you online? You should.

Here’s a look at five of the top tools for managing your online reputation:

1. Google Alerts

Every business should set up Google Alerts for its brand name, if only because the process is so easy and convenient. Simply go to google.com/alerts and fill out your search query (company name) and how you want results delivered. You can filter results to include only certain forms of media (such as blogs or news or video), and you can have results sent to your email address or a feed reader. The results update you every time your brand is mentioned.

Online Reputation - Google Alerts

2. TweetBeep

What Google Alerts is to the Internet, TweetBeep is to Twitter. Sign up for the free version of this service, and get updated hourly every time you’re mentioned on Twitter. TweetBeep searches for Tweets linking to your website or blog (even within shortened URLs), replies and mentions, brand mentions, etc. It also comes in a premium version for $20/month that provides 200 alerts, a 15-minute-update option, and no ads.

Online Reputation - TweetBeeps

3. Social Mention

SocialMention gathers an enormous amount of data regarding how and where your brand is mentioned online. You give the tool a keyword (your brand name) and it reveals a host of mentions, ranking each one as either positive, negative, or neutral. The only problem is that because the data pull from such a wide breadth of sources, irrelevant results do appear. Therefore, Social Mention is most useful if you’re a huge, recognized brand or have a particularly unique name.

Online Reputation - SocialMention

4. Kurrently

Think of Kurrently as a search engine to check from time to time for brand mentions. As simple and user-friendly as Google, this tool provides real-time results for the keyword you give it (your brand name). Kurrently won’t email updates the way Google Alerts does, but its results are immediately updated and relevant, making it worth a visit.

Online Reputation - Kurrently

5. MonitorThis

MonitorThis is a particularly interesting tool that tracks the mention of your brand name on over 20 different search engines. Simply enter your name in the search box and click the “make monitor.opml” button; the tool then generates a file to import into your feed reader. From that point forward, all mentions of your brand that come up in search results go straight to your feed.

Online Reputation - MonitorThis

Your Thoughts

Have you tried any of these free monitoring tools? What have you found? What other tools do you use to track your online reputation?

Photo credit: Constantineau

  • Sweet! what a collection. Helps fill the gap in my arsenal. Great work

  • Another one I just came across is: http://www.talkwalker.com so far so good with this alert app!

  • Guest

    Your corporate brand reputation is essential. Knowing that if you do good online, you’ll get positive reviews and mentions from other brands and/or bloggers.

  • Venchito Tampon

    Your corporate brand reputation is essential. Knowing that if you do good online, you’ll get positive reviews and mentions from other brands and bloggers.

  • One tool is missing: http://www.yasni.com/.

    Yasni is a resource to control one’s online reputation and manage what information is available about them on the Web.

  • Nice List! Monitoring Online Reputation is an important part of social media marketing, a good online reputation undoubtedly lead you to greater sales. A common dashboard where you can track everything from managing your social media strategy to online reputation monitoring really helps marketers a lot. http://www.agencyplatform.com is one such dashboard.

  • Kristof

    Another tool for getting alerts is tweettreports.com

  • Magda Floriano

    Thanks for the support Bill

  • Guest

    Great article! Thanks for posting

  • ReputationManagement

    Great Article! Thanks for posting!

  • I use Mention.com and love that it sits in my browser. It also lets me set up listening channels for competitors, too … always helpful intel to have.

  • Scott Boyher

    Excellent list! I think a lot of business are overlooking their online reputation and not taking full advantage of some of these tools..

  • Thanks for the Tweetbeep recommendation. I’m wondering if it will tell you who retweets your tweets. I signed up for it just now to check it out. I do use Mention.com. I’ve found that to be fairly reliable.

  • Thank you so much, we didn’t know about Kurrently, we do use Social Mention. We’ll test and share our oppinion!:)

    Thanks again, with regards!

  • Great of help, Thanks! A new online revolution has finally come,
    The YourPollz, An innovative website that allows individuals and businesses
    to create polls and invite others to participate. Have a look at http://www.yourpollz.com/ for you to instantly start creating and sending out polls.

  • Agreed. We prefer Mention.com to Google Alerts. Much more interactive.

  • I also use @Mention

  • Reputation management is the process of building, maintaining, and recovering the public’s perception of your business.

  • Online Rep Solutions

    These are great. Thanks for the post!

  • James

    Please connect with me: http://goo.gl/NDpFB

  • James
  • davidnagel

    Good article but Kurrently is no longer available

  • Check out http://ReviewConcierge.com for monitoring a medical practice’s online reviews.

  • reviewbalance

    People are MUCH more likely to leave online reviews when they have a negative experience… and online reviews play a big role in the buying choices customers make.its all about getting good reviews to balance out the bad. thats why reviewbalance.com was created

  • Christian Champion

    Great Article but most of the services here are no longer available or outdated. Another free service is http://www.RepArmor.com

  • I can recommend Brand24 because over 30,000 brands of all sizes trust this monitoring tool. It’s easy to navigate and presents the data in quite an understandable format – a single dashboard with good visuals. You can track mentions about your brand in real time and can quickly engage in the conversation to prevent “shitstorms” and to appreciate brand lovers.

    Brand24 is suitable for teamwork as well and the report generation will help you further analyse and plan your strategies within your team.

    One of the biggest advantages of Brand24 is that it gives you great value for the price you pay. It’s very affordable and user-friendly – with monthly plans for less than $50 and a free trial that can get you acquainted with the features better. Our support team is always there to help you get started, too!

  • SWR Drain Service Ltd.

    Just found this article as we were looking for online reputation monitoring services. Thank you. Signed up for the live sites now.

  • Md Faraaz Ahmed

    found another tool that will help in managing reputation – this is the best ….period : bit.ly/1Kuz4T2

  • Great list of tools! I know this list is about free tools, and these are great for getting started, but there are also some really low-budget options that can get you much more advanced functionality. You may have a look at our entire web and Social Media Monitoring Tool, Mentionlytics (try for free: http://www.mentionlytics.com). It has many cool features packed in a very easy to use interface and you can use it also for finding marketing leads and checking on your competitors!