Who Is More Likely To See Your Posts On the Facebook News Feed? [Infographic]

Who Sees Your Posts On the Facebook News Feed?

PostRocket revisits the Facebook Algorithm to understand why we are predetermined to see some posts on the News Feed and, more importantly, who is more likely to see yours.

Let’s start by stating the obvious, Facebook’s EdgeRank is complicated and it will be nearly impossible for any business to lay down an accurate projection of what is going to happen with each post published to the network.

While that could be a huge waste of time, having a basic understanding on how Facebook determines why some people sees your posts and others don’t is very important.

There are many factors playing a role in this mumbo jumbo that goes from previous affinity between the source and the recipient to the impact each piece of content generates and even negative feedback. All these items are directly affecting your Facebook Reach on a post-by-post basis.

The Infographic breaks down Facebook’s News Feed algorithm in 2 categories, which helps understand this better:

  1. Personal Interaction, which includes affinity with the author and type of post
  2. Network Reaction, which of course means engagement, positive or negative.

One last thing I’ll mention before leaving you is this, the News Feed is the single most important element of Facebook, you should understand how it works. In 2012, 40% of the time spent on the site goes to the News Feed, compared to 27% the previous year.

Who Is More Likely To See Your Posts On the Facebook News Feed?

Infographic courtesy of PostRocket.

  • We got supposedly some of the smartest people in the world working at Facebook, and they waste their time inventing this absurdly complicated way to hide stuff from the people that want to see it…..

  • OK so maybe the reason there is more time spent in the newsfeed is because of people like me who are trying to get to the stuff that I really care about without spending time hiding and changing permissions on the stuff I don’t care about!

  • I don’t think it works, ;-)! I get lots of stuff I don’t want to see and miss stuff I signed up to see. There’s something wrong with it and no rhyme or reason, imho, lol!

  • Good Analysis. I guess this is not totally foolproof as Facebook has not officially rolled out how the news-feed works but we should always try to figure out how it works and experiment with our posts accordingly. This info-graphic gives a good detailed explanation one can rely on this.

  • Now that Facebook has re-organized how profiles look (yet again) it is really important to make sure that your content is visible and isn’t getting lost in the shuffle. One key point that social media marketers need to remember is the “the more you engage, the more likely your posts will be seen.” In addition to continually posting content on your social sites, you need to engage with your followers. Active Facebook relationships create better awareness of your content.

  • Great visual representation of edgerank. I think this infographic would be helpful to many, understanding how it works (versus a text representation).

  • Exactly, that will also improve affinity between the page and the user. The more you engage, the higher the chances of that person seeing your posts.

    Thanks Nick!

  • Hey Dave, you’re absolutely right, nothing is official and I don’t know that it will ever be as clear as we wish, specially for entrepreneurs that need to run a business and can’t really dedicate themselves to figure out exactly how Facebook works but, the basic understanding this provides is probably enough to go out and, as you say, experiment.

    Thanks for your comment. =)

  • Yup, I think @postrocket has done a great job not only with infographics but also with the use of data to provide best practices.

    Thanks for stopping by Ann, always appreciate your input!

  • I hear ‘ya, I do sometimes stare at the news feed with a big question mark on my forehead…

  • Even bigger question mark when they are showing something you do want to see in the little sidebar ticker thing that one of your friends or pages just posted, but they refuse to show it in your feed. I understand they are trying to make money by doing this and requiring businesses to pay for people to see their posts, but come on.

  • This is an amazing infographic explaining the EdgeRank theory really simply. However, it is only a theory and the practice is often very different. If only it worked as it’s supposed to, that’d be great.

  • Kapil Jekishan

    Hmm this is an interesting look at EdgeRank and I’d have to agree with most of the audience that their algorithm isn’t quite polished. I generally spend more time now trying to locate the material I’m really after as opposed to what someone ate for breakfast. One of the core elements of EdgeRank is their dislike for links on a post – why would they reward you for sending visitors off their platform (unless it’s a sponsored post)?

  • Writing Services

    So few users of Facebook really understand how their posts are ranked in the newsfeed. The biggest failing of Facebook as a marketing medium is the uncertainty that business pages have about how many people will see their posts. This makes it almost impossible to know if you are hitting your targets and casts doubt on the validity of Facebook as a marketing medium. It matters little that there are 1 billion users on the site if your messages aren’t getting to any of them.

  • Great post! Thanks, Anyway, A new online revolution has finally come,
    The YourPollz, An innovative website that allows individuals and businesses
    to create polls and invite others to participate. Have a look at http://www.yourpollz.com/ for you to instantly start creating and sending out polls.

  • That post are good and informative like as that are given as some of the smartest people in the world working at Facebook, and they waste their time inventing this absurdly complicated way to hide stuff from the people that want to see it.
    Education Information

  • Michael Tracy

    Franciso, great post! Do all 4 factors get weighted equally? Also which one(s) would speak to time decay?

  • Krystyna Debicki

    I don’t like it at all! I’ve “liked” certain pages for the reason I like to see their posts on my news feed, no matter if I interact with their content or not. I limited my friend list to the number that I’m actually interested in each of my friend’s posts, not only the ones that are popular or the ones I interacted with in the past. Please give ME the choice what I want to see. I’ll ignore, scroll through what does not interest me, but show me all that goes on and do not add to my news feed pages that I have not chosen to like! It should be enough that you advertise on the sides, don’t push the stuff that, according to your “numerical, mathematical” judgement should interest me, PLEASE!