3 Lessons We Can Learn From Big Brands In Social Media

3 Lessons we can learn from big brands in social media

This is a guest post by Kristi Bergeron from Kravetz & Company Public Relations.

Social Media campaigns and contests can add a lot of excitement to brand pages.

If you’ve spent anytime looking around the social web, big brands have been known to go to great lengths to create engagement amongst fans and followers. No matter the size of your business or brand, some of these ideas have some very useful takeaways we can all learn from.

The three brands outlined here will give you a little creative inspiration to bump up engagement on your social media pages.

Not all big ideas need to be complicated

Orangina on Facebook

Recently Orangina, that adorable little Orangina soda bottle everyone loves, underwent a social media re-brand. Bulby, the new mascot, has been given full reign of their Facebook and Twitter pages. The unique thing about this campaign is that the brand didn’t go overkill execution. Instead, they took the little orange bottle everyone loves and sent him on an adventure. Bulby, is so simple in design anyone can mimic him and create their own version of his story. The story, usually in the form of a photo, can be uploaded to the Facebook page.

Chances are, you aren’t pushing a soft drink on social and you don’t necessarily need a mascot for your brand or business. However, keep in mind when you are coming up with your next “Big Idea” for your social media channels, it doesn’t have to be complicated. Simple ideas that create big engagement are the best. Pick a strategy, but don’t over complicate it. Just make sure it’s something that your fans and followers can and will engage with.

Create content that drives your fans and followers to action

Tide on Facebook

When it comes to big-brand engagement, Tide has a great track record of giving their fans and followers a reason to like, share and interact. If you visit their Facebook page you will see some amazing content, coupled with tons of great contests and causes. All of these things drive interaction and engagement.

Giving your fans and followers a reason to act is one of the easiest ways to guarantee engagement on your social channels. Simple calls to action work: “like this…” “Tell us…” “RT…” etc. However, sometimes going beyond simple commands and suggesting a real course of action will take your engagement to the next level.

Don’t be afraid to highlight your history

M&M on Facebook

Like advertising Social Media is dominated by storytelling. A big part of telling your story is showing off your history. There are several amazing brands who have found some creative and innovative ways to do this via social media. M&M is one of my favorites. If you look over their Facebook page, you can trace the history of deliciousness all the way back to its launch in 1941!

Your history may not be 70+ years in the making, but it doesn’t mean you can’t share your story with your fans and followers. Blog about it, commemorate special days and don’t forget the importance of filling out your Facebook timeline.

How about you?

What have you learn from big brands in social media that you have been able to implement in your social media strategy? Do you know of any other ideas that small businesses that get inspired from?

Share your thoughts!

  • Hey Kristi,

    I love that preach the idea of streamlining your communication in your first suggestion here.

    One of favorite sayings when it comes to generating a compelling selling concept is…

    “Strong ideas, simply presented.”

    This is a theme Carl Ally stood on. His ad agency is the one who launched the big brand Fed-Ex with the strong and simple to understand idea of “When it absolutely, positively has to be there overnight”.

    If anyone is hard pressed to find examples of strong selling ideas, look no further than the front pages of the magazines that grace your grocery store’s check out counter.

    These professionals are so pressed for headline space that they are forced to live and die by “Strong Ideas, Simply Presented” if they want to stay in business.

    So with this being the case, it seems to me that stalking the cover pages of magazines and modeling the selling ideas for their content and carrying that over to your core selling concept or the selling concept of your content or products is a wise move. 🙂

  • Justin

    Great read. Thank you for sharing.

  • Great insights. Yes, simple brands do better. They’re more consistent and easier to understand. Many companies overwhelm consumers with multiple social endpoints — too many places to follow.

  • Thanks, you are so right. Simple ideas are social media gold!

  • Thanks!

  • So true. I manage those endpoints for brands and too many can be very overwhelming for everyone. It also reduces the amount of quality content being produced!

  • And we can learn from their mistakes too.

  • The same strategies work for small businesses, as well. Keeping it simple and straightforward is the easiest way to communicate brand in an overcrowded market. The beauty of social is that the small business can compete on a more level field because on the other end of the screen, everyone looks the same.