In the last few weeks, Facebook has been slowly rolling out a series of new features specifically targeted to help small business manage their Pages better.
Since this wasn’t a big announcement but a gradual roll out, you might have missed some of them. So we’re here to go over each one of these features and make sure you’re not just adapting but, making the most out of them.
In other words… I’ll lay it out for y’all to play it out.
Let just say this before we get started, while these new features might seem small to you, some of them are really changing the way you manage your Facebook Page.
So don’t underestimate this stuff.
Page Posts Metrics
This is huge. Facebook has added instant Reach metrics to the bottom of each posts on your Page. While this data is available on your Facebook Insights, there is nothing like getting a quick glance at your performance during your day’s activity.
Let’s face it, most people don’t spend 15 minutes a day looking at Insights data to see how they’re doing. If you want to get a quick visual of the metric, just hover over the links. Here is the screenshot:
On the left, you can see exactly how many people saw this specific post.
- Organic is the number of people who saw YOUR post, either on the News Feed, the Ticker or on the actual Page
- Viral is the number of people that saw the post from a friend. This is important because they are users you do not have access to. In this example, 140 people that are not SocialMouths Fans saw the post
On the right image, you have the percentage of how many of your likes were reached by this post. A simple formula:
Number of people that saw your post (Organic) / Total number of Likes = Your Reach
I’m not sure if this is official, but these metrics are not showing on posts published from a third-party app.
Promoted Posts are a bit controversial. Everything that requires an investment seems to be, which pisses me off.
I’m not recommending that you put your cash into this, don’t get me wrong, what I want you to do is this:
If it makes sense to you to put down $15 to reach a certain amount of people, then test it. If it doesn’t, don’t.
Let’s do some quick math. If you reach 3,300 people and 1 person turns into a buyer (which is a conversion rate of 0.03%) and your product or whatever you sell has a profit of $20, then you are already on green numbers dude!
Don’t be so quick to rant about stuff like this just because everybody else is.
Now, if you are planning to post a photo of your cat performing ninja tricks, that’s a different story.
Page Manager App
Everybody is saying this is the Community Manager dream come true but, I think this is even more important for the entrepreneur that’s always moving.
This App, which is only available for iPhone at the moment, let’s you access, manage and post to your Page without having to deal with your personal account. If you are Admin to more than one Page, you can also access them here (I made them blurry on the image but you get the point).
Besides that, and more importantly, you can view Insights at Page level and even at Post level.
This means you can post something and then look at its performance right from your iPhone. Life is good.
The 2 images on the left are showing Insights at post level and the one on the right at Page level.
This is also kind of a game changer. Until now, the only way to schedule a post on Pages was through a third-party app but now Facebook has baked that feature into its system.
You can post content for 6 months in advance, I really don’t know anybody that would that but…
Click on the little clock icon on the left to set the time for your post. The only thing is, I can’t believe how many clicks it takes to schedule a post. Hey Facebook, what ever happend to simple calendars? This is supposed to be available for all now.
Admin Permission Levels
I’ll give you an example of why this is important. In some of the Pages where I act as administrator, I only care about looking at analytics but since I’m an admin, I get bombarded with every single activity that happens in the front-end.
With this in place, I only have access to Insights. Thank you.
Or it can be the other way around, you might have a member of your team that moderates activity but you don’t want him to have access to manage Admin Roles. Now you can make sure he’s not gonna get drunk, hate on you, and lock the rest of the team out… It happens!
Facebook has launched 5 different levels for administrators. Here is the official breakdown and rights each one of these roles includes:
As I said at the beginning, not highly publicized updates but very important in how you manage your Pages. I hope this clears the view a little but if you still have some questions, feel free to use the comments section.