Facebook Pages: Schedule Posts, Admin Roles, Manager App And Other Fancy New Features

Facebook Page new features In the last few weeks, Facebook has been slowly rolling out a series of new features specifically targeted to help small business manage their Pages better.

Since this wasn’t a big announcement but a gradual roll out, you might have missed some of them. So we’re here to go over each one of these features and make sure you’re not just adapting but, making the most out of them.

In other words… I’ll lay it out for y’all to play it out.

Let just say this before we get started, while these new features might seem small to you, some of them are really changing the way you manage your Facebook Page.

So don’t underestimate this stuff.

Page Posts Metrics

This is huge. Facebook has added instant Reach metrics to the bottom of each posts on your Page. While this data is available on your Facebook Insights, there is nothing like getting a quick glance at your performance during your day’s activity.

Let’s face it, most people don’t spend 15 minutes a day looking at Insights data to see how they’re doing. If you want to get a quick visual of the metric, just hover over the links. Here is the screenshot:

Facebook Page - Instant Reach metric

On the left, you can see exactly how many people saw this specific post.

  • Organic is the number of people who saw YOUR post, either on the News Feed, the Ticker or on the actual Page
  • Viral is the number of people that saw the post from a friend. This is important because they are users you do not have access to. In this example, 140 people that are not SocialMouths Fans saw the post

On the right image, you have the percentage of how many of your likes were reached by this post. A simple formula:

Number of people that saw your post (Organic) / Total number of Likes = Your Reach

I’m not sure if this is official, but these metrics are not showing on posts published from a third-party app.

Promoted Posts

Promoted Posts are a bit controversial. Everything that requires an investment seems to be, which pisses me off.

I’m not recommending that you put your cash into this, don’t get me wrong, what I want you to do is this:

If it makes sense to you to put down $15 to reach a certain amount of people, then test it. If it doesn’t, don’t.

Facebook Promoted Posts

Let’s do some quick math. If you reach 3,300 people and 1 person turns into a buyer (which is a conversion rate of 0.03%) and your product or whatever you sell has a profit of $20, then you are already on green numbers dude!

Don’t be so quick to rant about stuff like this just because everybody else is.

Now, if you are planning to post a photo of your cat performing ninja tricks, that’s a different story.

Page Manager App

Everybody is saying this is the Community Manager dream come true but, I think this is even more important for the entrepreneur that’s always moving.

This App, which is only available for iPhone at the moment, let’s you access, manage and post to your Page without having to deal with your personal account. If you are Admin to more than one Page, you can also access them here (I made them blurry on the image but you get the point).

Facebook Page Manager App

Besides that, and more importantly, you can view Insights at Page level and even at Post level.

This means you can post something and then look at its performance right from your iPhone. Life is good.

Facebook Page Manager Insights

The 2 images on the left are showing Insights at post level and the one on the right at Page level.

Schedule Posts

This is also kind of a game changer. Until now, the only way to schedule a post on Pages was through a third-party app but now Facebook has baked that feature into its system.

You can post content for 6 months in advance, I really don’t know anybody that would that but…

Facebook Scheduled Posts

Click on the little clock icon on the left to set the time for your post. The only thing is, I can’t believe how many clicks it takes to schedule a post. Hey Facebook, what ever happend to simple calendars? This is supposed to be available for all now.

Admin Permission Levels

I’ll give you an example of why this is important. In some of the Pages where I act as administrator, I only care about looking at analytics but since I’m an admin, I get bombarded with every single activity that happens in the front-end.

With this in place, I only have access to Insights. Thank you.

Or it can be the other way around, you might have a member of your team that moderates activity but you don’t want him to have access to manage Admin Roles. Now you can make sure he’s not gonna get drunk, hate on you, and lock the rest of the team out… It happens!

Facebook has launched 5 different levels for administrators. Here is the official breakdown and rights each one of these roles includes:

Facebook Page Admin Roles

Final Word

As I said at the beginning, not highly publicized updates but very important in how you manage your Pages. I hope this clears the view a little but if you still have some questions, feel free to use the comments section.

Happy Friday!

  • omnibeat

    Great post Francisco. We have started using the Facebook Scheduled Post tool and have had trouble when scheduling a post with an uploaded photo. On all occasions it has either error-timed out or published the post with photo instantly. Have you experienced this issue? ~Nate @GoOmnibeat:twitter 

  • Great quick guide, Francisco.  Hadn’t heard about the page management app until now and didn’t know too much about the admin permission levels.  Appreciate the guide.

  • Daliburgado

    Hi Francisco, Thank you for breaking this down. I am an analytics geek, so anything involving performance and metrics, I am all over.

  • Jspagnualo

    It would be better if they allowed you to custom build Admin permissions.  We would like to add permissions for people to post/reply only and not do insights or admin privileges. Oh well, next update.

  • Jspagnualo

    Just an FYI… if you set someone up as a Content Creator, they will no longer have to switch over to use as page. However, they will not be able to post to the page as themselves. Not sure how much of a problem this will be, or at all, but we shall see.

  • Oh I do like stats to my iPhone with the new pages app that’s cool!! But what I don’t like is my wife yelling at me over dinner “GET off that Bloody I phone” lol

  • Facebook has been slowly rolling out a series of new features
    specifically targeted to help small business manage their Pages better.

  • Julie Clarke

    Great info! I learned a lot. I’d love for you to do a summary of “tagging” on facebook pages. I need help figuring out how to tag other pages on my page. For example, my travel agency (http://www.facebook.com/ReefRainforest ) would love to tag a resort when we’re talking about them on our FB page. Sometimes it works, sometimes it doesn’t. Sometimes I can tag them in photos, but not on updates. It’s a complete mystery that needs solving, and I think you do such a good job of the “lay it out so we can play it out” that you can make it understandable. Thanks!

  • What a coincidence! I was just noticing some of the things you’re talking about at this moment. This is very big insight for business owners. I love the fact that you can see how your posts are performing. Big ups to Facebook!

  • Julie, I wish I had the answer for that. It bothers me mainly because I can’t give proper credit to the author when I’m posting somebody else’s content.

    It’s been like that for some time now but I thought it was me. Good to know I’m not alone…

    Thanks for your comment!

  • Joan Hayes

    Thanks so much for putting all this information together! Change isn’t bad, it just takes a little time to learn the curve. You’ve made that easier for me. Shared, Pinned and following you now. Can’t wait to see what other info I can find to make my life a little easier!

  • Richard Leivdal

    Thank you so much for showing me these new updates!  I wasn’t even aware that I didn’t even NEED HootSuite anymore!  haha!  Now I’m just waiting for a fully functional Android App for Facebook.  

  • Francisco this is a great review of the newest features on Facebook.  Keeping up with all the social platforms can be tough on those business owners that don’t have the time or a social manager to keep them up to date.  Your information is easy to read and understand.  Will be happy to share!

  • Promoted Posts are a bit controversial. Everything that requires an investment seems to be, which pisses me off.

  • Awesome post Francisco! The problem is that I can’t see any of those features on my Facebook page yet. Neither can find the iPhone App on the App Store. Maybe is because I’m in Spain an the features are only released for USA users??? Do you knok anything about that?

  • Eli Langer

    This is a really good write-up. Humor, helpful, graphical and to the point. Thanks.

  • Jspagnualo

    Julie, I’ve found that I’ve had the best luck by-  1. first liking the target and 2. when tagging them in a post, use the @ symbol  before their name. If they have been liked by the page, it should pop up and drop the tag into the post (without the @).

  • Melonie Dodaro

    At times, we don’t really see the value of the new changes that is being introduced to us.  It can even be chaotic at times.  Maybe it just needs some getting used to it until we have learned to fully maximize those changes.  Great post!

  • Pennie

    So happy that they finally added a SCHEDULE function… until I tried to use it! Nightmare! I think I’ll stick with Hootsuite for now, until they can sort out their calendar!

  • With the IPO Facebook really needs to start catering to the businesses that use the site.  Measuring the effectiveness of a Facebook campaign can be difficult, so it’s great to see that Page owners now have quick access to this data.  

  • BBeckwith

    Francisco, on the Admin thing, I was just sent a login to a Facebook page for one of my company’s clients. It seems to have been created without a personal profile, and it’s not letting me ad any admins to it. it doesn’t even have the top search bar within Facebook, home or anything. Just Settings and Log out. Weird. I can’t figure it out! I’m trying to merge this page without another one to transfer Likes. Any idea what I can do?

  • Let just say this before we get started, while these new features might
    seem small to you, some of them are really changing the way you manage
    your Facebook Page.

  • So we’re here to go over each one of these features and make sure you’re not just adapting but, making the most out of them.

  • Let just say this before we get started, while these new features
    might seem small to you, some of them are really changing the way you
    manage your Facebook Page.
     

  • This is huge. Facebook has added instant Reach metrics to the bottom
    of each posts on your Page. While this data is available on your
    Facebook Insights, there is nothing like getting a quick glance at your
    performance during your day’s activity.
     

  • Julia

    This is invaluable information for someone who uses facebook as an integral part of our marketing.  Thanks for sharing.  (rudy and the dodo – http://www.rudyandthedodo.com.au)

  • Finally Facebook released this long expected feature. With their stocks plummeting to the ground it was about time they focus a bit more on the business area! 

    Facebook Brand Pages Update and Post Scheduling

  • Post Scheduling has definitely been a huge time-saver. I haven’t quite got the budget to hire out my social media posting, so I’m still doing it all on my own.  It takes up way more time to go into FB every time I want to make a post, and it’s so much more efficient to just write ten or fifteen at once and have them update on auto.

  • Excellent post Francisco! I have been already taking advantage of the post performance, but the scheduled posts is something that will save a lot of running around!

  • Great article, providing us brief info on Facebook Pages.

  • Some amazing new features! Our favourite is being able to schedule posting. Also looking forward to offers which only seems tone currently available for selective Facebook pages

  • Cool features. But i didn’t notice the scheduling icon. Thanks for sharing the details.

  • Let just say this before we get started, while these new features
    might seem small to you, some of them are really changing the way you
    manage your Facebook Page.
     

  • This App, which is only available for iPhone at the moment, let’s you
    access, manage and post to your Page without having to deal with your
    personal account.

  • There is nothing like getting a quick glance at your performance during your day’s activity.

  • These features and make sure you’re not just adapting but, making the most out of them.

  • Gucci Reyes

    Since this wasn’t a big announcement but a gradual roll out, you
    might have missed some of them. So we’re here to go over each one of
    these features and make sure you’re not just adapting but, making the
    most out of them.

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  • Selene Fierro

    Let just say this before we get started, while these new features
    might seem small to you, some of them are really changing the way you
    manage your Facebook Page.

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  • phil

    I want to delete my facebook account but I’m the manager and creator of a local business page. How do I transfer my page to a successor so that I can delete my personal facebook account and keep the business page going? Thanks.

  • Abby Clairee

    Why won’t it let me add admins on my page I own?

  • I want to use the scheduling feature, but nothing happens when I click on the icon. I’ve tried logging on multiple browsers. Anyone else have this problem?

  • Thanks for sharing! It is a good day when things get easier, isn’t it? It’s great that businesses can now manage admin roles.

  • This is an awesome piece of information. It is indeed great
    to know that Facebook Pages can now set five different roles for their admins.

  • MarlaH

    I really enjoyed. But anyone knows the real reason why it is so hard to define?

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