It’s no surprise to me that one of the most asked questions I get from clients and readers is how to get content shared more and pull new traffic.
Of course we know dropping valuable content, being consistent with that content, put some focus into blog post SEO and effective social networking are some of the key elements at the top of the list. But today, in this hyper-competitive blogosphere, those things are kind of a given. Everybody does that.
That’s why sometimes focusing on the little things is where we can make a difference over our competition. One of those things is providing great sharing options, at least I know it made a huge difference for me.
There are tons of options to integrate social sharing buttons in your blog. Believe me, I have tested all of them or at least most of them. The one that really changed the game for me is the Digg Digg bar. As you can see it’s the one I’m rocking on SocialMouths right now.
Digg Digg is a WordPress plugin that has been around for a while, but it was recently acquired by the guys at Buffer and it got a pretty cool facelift and some updates in the back-end, including the addition of new sharing buttons from networks like Pinterest and of course, the already famous Buffer button.
So here are 3 simple steps for you to increase sharing of posts with Digg Digg:
1. The importance of Social Sharing buttons on your blog
Of course, first off we need to lay out why focusing on these sharing buttons really matters. I know what you’re thinking, we all know this… but do we? According to a recent research by BrightEdge, only 53.6% of the 10,000 largest websites display sharing buttons.
But they went deeper to analyse websites that featured social sharing buttons prominently on their blog, versus sites who didn’t. The results are quite mindblowing:
“Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons”
That is quite powerful considering this is supposed to be a very simple task, right?
Make sure your sharing buttons are prominent on your blog posts.
2. Setting up Digg Digg for optimal sharing
Digg Digg is as easy to install as any other plugin for WordPress. It allows you to display your buttons in different ways and positions.
Here are some of the features:
- Over 30 sharing options including the latest networks
- Supports lazy loading of buttons, to make your website load faster
- Choose to display buttons on posts/pages/categories only
- Easily adjust the floating position right from inside settings
As you can see in this image, configuring your options is a matter of minutes.
3. Optimizing button placing with Digg Digg
One thing I realized is that there are a few tips on how to place buttons that will help drive more shares. A key problem to avoid is button overload, which largely has the effect of less shares on articles I found.
In my experience I found that no more than 5 sharing options will guarantee a roughly equal use of all of them (of course I recently added the Pinterest button so I have 6 now). On top of this, the one combination I found to work best is to use both the floating bar and the “below content” option.
The reason for having the floating bar is that it shows readers the option for sharing, also displaying social proof as soon as they land on your post page. At the same time, they remain present on the screen as the reader scrolls down.
If you worry about being too intrusive, I’ll tell you that in over 8 months of using a floating bar in my blog, I only had one complaint from a person that said she felt like the buttons were following her. True story.
Buttons at the bottom of your post are probably more conventional and most people are used to them, this positioning makes a good call-to-action to share your post. It’s clear that if your reader made it all the way there is probably something they find worth sharing.
Over to you now
I know you like bloggers to share actual results so I’ll share a couple of the areas where I saw improvement when I started using Digg Digg:
- I used to get absolutely no love on LinkedIn, after using the floating bar I’ve seen posts get to nearly 700 shares
- I thought adding the Buffer button was kind of redundant since I already have the retweet button. I also didn’t know how many people were actually using it. Let me tell you that it gets lots of action
- I saw a big improvement on loading times after moving away from systems like ShareThis
Which are some of the techniques you are using to get shares of your blogposts through the roof? Let me know any thoughts you have below.