The Lifecycle Of Links On Social Sites [Infographic]

The life cycle of a link in different social media sites Just 2 months ago, we were discussing here how StumbleUpon passed Facebook as a traffic generator and how it represents more than 50% of the total social media traffic.

That had a lot of different reactions, most people agreed that while StumbleUpon can generate more hits than the other social sites, the quality of that traffic is much lower. Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics.

Today, StumbleUpon comes back with more of those interesting facts, this time through a beautiful infographic designed by Column Five. Let’s take a look at the possible takeaways here:

First, let’s get passed those stats that talk about how big the service really is, 2.2 million pages added every month, 51 pages per minute, and the chart about how much traffic each social site generates.

What happens after 24 hours?

  • Twitter moves at a speed that no other social service can, that also means that the lifecycle of a link is very short, it dies almost immediately. If you pay attention to how many people retweets you after 24 hours of posting a link, you’ll notice this is rare.
  • Facebook moves much slower and people share significantly fewer updates/links. You can still see some reshares and even comments on something you posted the day before.
  • If you pay attention to your StumbleUpon counter, you’ll notice that it does not move much on the first day but it starts growing after that. In my own experience, I’ve seen posts grow faster in numbers after a few days.

Half-Life

The other interesting data in the infographic is the visualization of the half-life of a link. This is basically showing you how in 2.8 hours your link has already reached half of the engagement it will ever get on Twitter, in other words, at this point you pretty much know what’s the potential for the other half.

SU claims a link has barely reached half of its life cycle after 400 hours. That’s impressive.

What I’d like to take away from this

Is StumbleUpon better than Facebook or Twitter? No, it’s different. Should you take that traffic? Absolutely. I believe in getting the number of tools you use on the Internet to a bare minimum, specially when your real focus should be your three-dimensional business, but SU is very much still in the toolbox.

The life cycle of a webpage on StumbleUpon

Credits: Infographic Source

  • The half-life argument about the links is very interesting, as are some of the other stats. I tend to ‘stumble’ topics that interest me, not blindly.. but I’m not sure others do. So I still wonder about quality vs quantity of the reach and shares, esp. as I know try to learn the ins and outs of SU. Like you said, it’s different and can be a strong asset in the toolbox. FWIW.

  • Seems to me like the comparison to using fat for fuel vs. sugar. Sugar is akin to the phosphates on the end of a match – quick flash and then it’s gone. Fat is like charcoal – it keeps burning and burning and burning. But we can’t all out abandon sugar because our bodies still need it for certain functions.

    I believe the same can be said for Stumble and Twitter and Facebook. I’m sure it’s a great idea to maximize all three channels if possible but it seems like if you could only do one effectively, Stumble Upon would be the way to go.

    Thank you for showing me the full leverage of this tool Francisco!

  • Lindaloha

    I used StumbleUpon to find these cool singer-songwriters and they are all offering free song downloads here—>http:www.misharamusic.com/freesongs.html
    They don’t ask for any registration or email sign-up either.

  • Glad that I’ve found another very useful infographic about social networks. The ideas on the lifecycle and the half life are especially interesting. I used StumbleUpon too but never had the idea about these interesting facts.

  • Very useful information! Indeed Stumble is the one that is mostly hated by bloggers that it increase “bounce rates”. But given that Twitter tweets don’t do anything but disappear, and that StumbleUpon can still keep our links alive (and make it discoverable by people), SU wins!

  • redit had recently hit 1 Billion Page views per month, I get a lot of traffic to my website mostly from social bookmarking sites. My second source of traffic is twitter, but my strategy is not to tweet out a link once and forget about it.

  • Anonymous

    This is simple superb! While companies large and small are jumping on to creating social profiles, they aren’t too keen on exploring sites such as Redit and Stumbleupon. Thanks for sharing!

  • Many businesses make the mistake of not including social bookmarking sites as part of their social strategy.  These links hold value too and increase the likelihood that they will be shared.  It’s good for brand building too.  

  • Great info graphic. Stumbleupon is by far the best site for traffic generation. 

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  • Great info graphic. Stumbleupon is by far the best site for traffic generation.

     

  • how it represents more than 50% of the total social media traffic.

  • Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics.

  • Some people don’t like one traffic referral negatively affecting the overall numbers when they look at their analytics.

  • First, let’s get passed those stats that
    talk about how big the service really is, 2.2 million pages added every
    month, 51 pages per minute, and the chart about how much traffic each
    social site generates.
     

  • First, let’s get passed those stats that
    talk about how big the service really is, 2.2 million pages added every
    month, 51 pages per minute, and the chart about how much traffic each
    social site generates.
     

  • Let’s take a look at the possible takeaways here:

  • “StumbleUpon passed Facebook as a traffic generator” – this is something new that I have come across. 50% of the total social media traffic – sounds great. Facebook was the first is in the list of Social Sites to drive traffic, but now its interesting to know that Stumble Upon has replaced it. Anyways, thanks for the informative share.

  • Ziggy Ward

    First, let’s get passed those stats that
    talk about how big the service really is, 2.2 million pages added every
    month, 51 pages per minute, and the chart about how much traffic each
    social site generates.

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