How Effective Is Your Homepage? [Infographic]

How effective is your homepage? Do you ever wonder if the positioning of the elements on your website are really making any sense? I mean from the visitor’s point of view.

Most people in this DIY world of us approach the design of a website from a visual standpoint. We immediately jump into trying to figure out color schemes, fonts and graphics to the point of putting business objectives in the backseat.

Are you guilty?

Do you know how important your homepage is? Well, it’s usually the main point-of-entry to the site and as you know, you only have a split second to grab those visitors and make them stay a few more seconds, who knows, maybe even a few minutes. Sites that have a negative first impact most likely never have a second chance.

The second point, assuming you grabbed the visitor’s attention, is to communicate what to do next. If the end-user doesn’t know what to do, he/she will probably leave without taking any action.

All these things and much more depend on the site’s layout and positioning of the elements in order to communicate your message.

One of the first steps in the process of designing a website or a blog is the creation of wireframes, a very plain visual idea of how you plan to position different elements of the site, again, based on your business objectives.

And I sometimes find that clients have a hard time understanding the concept, mostly because they want to see the final design. That’s why I love this infographic KISSmetrics published a couple of days ago. It not only covers what the best practices are when it comes to your homepage’s layout but it also gives you the reasoning for each element.

I propose you head over to your site and ask yourself this simple question: How effective is my homepage?

I think this infographic will be useful if you are on the client side or you are the designer. Enjoy!

The Anatomy of an Effective Homepage
Source: The Anatomy of an Effective Homepage Infographic

Your Thoughts?

How far is your website’s homepage from making sense to your visitor? Do you see areas of improvement? Share your thoughts or ask questions.

Thanks for stopping by!

  • More important than ever in this day and age, many folks have no other image of your business than the homepage. If it is an all or nothing”positioning” moment it better wow them, inform them and most of all inspire to action. I often wonder if what the author wants to convey to me is actually what I “see”?  It is difficult to view things from the average consumer once we know all that we know about OUR subject. Anyhow, good piece.

  • This was so helpful!  Thank you for posting.  I have much work to do on my home page at http://www.CandlesOffMain.com

  • Gr8 article.. will definitely try something on my blog. Have a look!!

  • Jo

    This is really helpful.  I am fairly new to blogging and I have noticed that some readers aren’t looking beyond my homepage so I will be looking closely at this now.  While I was reading your second paragraph I was thinking “that’s me”!! 

  • Great infographic. Simple and streamlined, but with a lot of great information. 

  • One of my favorite concepts I ever came across in terms of something that should be on the main page of a blog site is to have one of your most popular posts that connects with what your site is about right in the top fold.

    Most people have their most current content first and this is understandable knowing people love “Fresh”. But what’s important to existing fans is not so much new to a stranger who’s trying to get a feel for this new land they’re in.

    Raving fans usually come in from their feeder or your emails. Not just randomly stopping by. And if they are loyal raving fans, they’ll see what you’re doing and come and scroll down knowing the new stuff is beneath the fold.

    Now your proven evergreen,”Sticky” post you put up that was ultra popular with audience wouldn’t need a date on it. Sure put a date on everything else to let the person know you’re alive and posting frequently but this concept is something that lets you lead with your best foot.

  • Great Article Francisco!

  • Great graphic and great points!  Its too easy to get lost in the design and forget about the message

  • I love the simplicity of this infographic. Too often some bloggers get caught up with the extravagant look of the blog and fail to focus on the simple effective things. Thanks for sharing this. 

  • This is a fantastic infographic and really informative.

    Pretty much every non-techy (for lack of a better word) person I have spoken to has said that the first thing they want in their website is for it to “look good” and that is 99% of the job. Functionality, navigation, all the stuff which really matters isn’t thought about enough. 

  • Love the infographic. I believe it could really help users in determining what exactly the objective is and thus promote a good user experience. An effective homepage can tempt visitors to stay longer and even come back more often. Thanks for a very helpful post. Excellent information. 

  • Its hard to find informative and accurate info but here I found the suitable information about designing thanks mate 

  • Michael Kapoustin

    Your research work will definitely help me alot. I have a website for mobile application development (exdeus.biz) but I wasn’t satisfied with the design, so I asked my designed to redesign it. However, I will definitely implement all those factors mentioned in this infographic. This will help me alot to create a stunning for the visitors.

  • Larry

    Seems like good information. m I’m going to try it.

  • It not only covers what the best practices are when it comes to your
    homepage’s layout but it also gives you the reasoning for each element.

  • homepage’s layout but it also gives you the reasoning for each element

  • Functionality, navigation, all the stuff which really matters isn’t thought about enough.

  • We immediately jump into trying to figure out color schemes, fonts and
    graphics to the point of putting business objectives in the backseat.

  • Do you ever wonder if the positioning of the elements on your website
    are really making any sense? I mean from the visitor’s point of view.

  • All these things and much more depend on the site’s layout and positioning of the elements in order to communicate your message.
     

  • The second point, assuming you grabbed
    the visitor’s attention, is to communicate what to do next. If the
    end-user doesn’t know what to do, he/she will probably leave without
    taking any action.
     

  • Sites that have a negative first impact most likely never have a second chance.

  • I mean from the visitor’s point of view.