Do you ever wonder if the positioning of the elements on your website are really making any sense? I mean from the visitor’s point of view.
Most people in this DIY world of us approach the design of a website from a visual standpoint. We immediately jump into trying to figure out color schemes, fonts and graphics to the point of putting business objectives in the backseat.
Are you guilty?
Do you know how important your homepage is? Well, it’s usually the main point-of-entry to the site and as you know, you only have a split second to grab those visitors and make them stay a few more seconds, who knows, maybe even a few minutes. Sites that have a negative first impact most likely never have a second chance.
The second point, assuming you grabbed the visitor’s attention, is to communicate what to do next. If the end-user doesn’t know what to do, he/she will probably leave without taking any action.
All these things and much more depend on the site’s layout and positioning of the elements in order to communicate your message.
One of the first steps in the process of designing a website or a blog is the creation of wireframes, a very plain visual idea of how you plan to position different elements of the site, again, based on your business objectives.
And I sometimes find that clients have a hard time understanding the concept, mostly because they want to see the final design. That’s why I love this infographic KISSmetrics published a couple of days ago. It not only covers what the best practices are when it comes to your homepage’s layout but it also gives you the reasoning for each element.
I propose you head over to your site and ask yourself this simple question: How effective is my homepage?
I think this infographic will be useful if you are on the client side or you are the designer. Enjoy!
How far is your website’s homepage from making sense to your visitor? Do you see areas of improvement? Share your thoughts or ask questions.
Thanks for stopping by!