This is a guest post by Dave Gallant.
With over 70% of web users curating content instead of creating it, digital curation can be a powerful way to increase your overall influence across the web.
In this post, I’m going to share a few unique techniques I’ve discovered to increase your influence using digital curation. But before we jump into the “how”, you need to be certain the content you’re curating is exceptional.
Here are a few questions to ask before sharing someones else’s content:
- Does their industry align with the message I want to convey?
- Are they influential in their industry, spark conversations, and get retweeted?
- Do they frequently create content and does the quality of their content fluctuate?
Once you have answered these questions, lets move on to the “how to” section.
First, create a twitter list of the influencers you’ve chosen from the above questions. Then create a second list of those who may not be influencers but write amazing stuff. I would say to have a minimum of ten individuals selected per list. So for example, here’s a list I’ve created. This will come in handy later.
Next, you’re going to curate your influencers content . I’ve had real success using the methods below, as it has helped raise Klout score 22 points (not that klout is the ultimate authority :/ ), has almost doubled the amount of lists I’m mentioned on, and has consistently increased interactions (retweets and mentions) and overall growth of my Twitter following.
1. Create your own Paper.li Publication
If you’re on Twitter, chances are you’ve seen Paper.Li. It’s an online curation tool that enables you to create your own newspaper using content from your Twitter followers, influencers, lists and keywords. It’s a cool way to treat your readers to fresh news daily. But, here are two different ways of using it:
Don’t tweet out the publication when it updates. Instead, use it as a repository of great articles relevant to your industry, and schedule your daily tweets from the content populated in the publication. The beauty of this is it self-updates, reducing the time it takes to find relevant content on the web.
Another way, is to do a search for key influencers in your industry who have a Paper.li publication (for example, let’s use The Brian Solis Daily). Because Brian is an industry thought leader and shares compelling content, I review the articles found in his daily publication, then incorporate the most relevant ones as part of my own daily scheduled tweets, mentioning of the content creator (e.g. @ is the Universal Sign of Engagement via @briansolis http://ht.ly/5sZ6M ). This typically covers half of my daily tweet content.
2. Use the HootSuite Contacts Section
Another way to curate content and retweet others at the sametime, is to use your Hootsuite Contacts section.
Click on the Hootsuite “contacts” tab, and select the influencers list you’ve created. Then click on one of those influencers, view their timeline, and scroll through to see what they’ve tweeted. You can select an interesting tweet, review the content and then schedule a retweet. This may sound time consuming, but really only takes a few seconds to do, and you can break it up throughout the day. Here a screencast for a better explanation.
3. Build a Tribe on Triberr
What is Triberr? Well basically, every time you publish a new post, those in your tribe will tweet it out to their followers automatically, and vice versa. And, if you don’t like the fact that it tweets automatically, just set it on manual and only approve those tweets that you want. Also, your reach is multiplied on Twitter. For example, I have a potential reach of 412,000 twitter followers that may see my blog post.
But here’s what makes Triberr a great curation tool. Once you get an initial invite, create a tribe using only those people that you trust and know write compelling content. For example, I’m in a tribe called “Birds of a Feather” (I know, crazy name). These tribe members are always publishing interesting articles that get plenty of retweets, and typically spark conversations with my own followers.
4. Send Content Out With dlvr.it
dlvr.it is a great curation tool that I’ve just started to tap into. I’d say it’s even better than twitterfeed. The beauty of dlvr.it is that it allows you to go one step further when using your rss feeds. It gives you full control over the exact time that the feed posts, so you can set own schedule. Plus you have full customization options.
Pick five to ten influencers, then import their blog feeds into dlvr.it. Schedule them throughout the day, allowing them to “trickle” through or set a “window” of when they can post. The trick is to stagger the times that you check and post from their blog feed. I recommend doing some trial and error on a dummy account first, until you get the hang of it.
These are just a few ways to curate content. There are many others, like Scoop.it for example, that allow you to curate in unique ways. How do you curate content?
PS: Just want to send a quick thank you to @newraycom for sharing his insight while I wrote this post.
This is a guest post by Dave Gallant – Dave is a social media consultant and author of davegallant.ca where he blogs about all things social and the world of online marketing. You can also connect with Dave on Twitter or Facebook where he talks to his fast growing community.