Using Curation To Increase Your Influence

how to curate web content This is a guest post by Dave Gallant.

With over 70% of web users curating content instead of creating it, digital curation can be a powerful way to increase your overall influence across the web.

In this post, I’m going to share a few unique techniques I’ve discovered to increase your influence using digital curation. But before we jump into the “how”, you need to be certain the content you’re curating is exceptional.

Here are a few questions to ask before sharing someones else’s content:

  • Does their industry align with the message I want to convey?
  • Are they influential in their industry, spark conversations, and get retweeted?
  • Do they frequently create content and does the quality of their content fluctuate?

Once you have answered these questions, lets move on to the “how to” section.

First, create a twitter list of the influencers you’ve chosen from the above questions. Then create a second list of those who may not be influencers but write amazing stuff. I would say to have a minimum of ten individuals selected per list. So for example, here’s a list I’ve created. This will come in handy later.

Next, you’re going to curate your influencers content . I’ve had real success using the methods below, as it has helped raise Klout score 22 points (not that klout is the ultimate authority :/ ), has almost doubled the amount of lists I’m mentioned on, and has consistently increased interactions (retweets and mentions) and overall growth of my Twitter following.

1. Create your own Paper.li Publication

paper.li create your own newspaper

If you’re on Twitter, chances are you’ve seen Paper.Li. It’s an online curation tool that enables you to create your own newspaper using content from your Twitter followers, influencers, lists and keywords. It’s a cool way to treat your readers to fresh news daily. But, here are two different ways of using it:

Don’t tweet out the publication when it updates. Instead, use it as a repository of great articles relevant to your industry, and schedule your daily tweets from the content populated in the publication. The beauty of this is it self-updates, reducing the time it takes to find relevant content on the web.

Another way, is to do a search for key influencers in your industry who have a Paper.li publication (for example, let’s use The Brian Solis Daily). Because Brian is an industry thought leader and shares compelling content, I review the articles found in his daily publication, then incorporate the most relevant ones as part of my own daily scheduled tweets, mentioning of the content creator (e.g. @ is the Universal Sign of Engagement via @briansolis http://ht.ly/5sZ6M ). This typically covers half of my daily tweet content.

2. Use the HootSuite Contacts Section

hootsuite contacts

Another way to curate content and retweet others at the sametime, is to use your Hootsuite Contacts section.

Click on the Hootsuite “contacts” tab, and select the influencers list you’ve created. Then click on one of those influencers, view their timeline, and scroll through to see what they’ve tweeted. You can select an interesting tweet, review the content and then schedule a retweet. This may sound time consuming, but really only takes a few seconds to do, and you can break it up throughout the day. Here a screencast for a better explanation.

3. Build a Tribe on Triberr

What is Triberr? Well basically, every time you publish a new post, those in your tribe will tweet it out to their followers automatically, and vice versa. And, if you don’t like the fact that it tweets automatically, just set it on manual and only approve those tweets that you want. Also, your reach is multiplied on Twitter. For example, I have a potential reach of 412,000 twitter followers that may see my blog post.

But here’s what makes Triberr a great curation tool. Once you get an initial invite, create a tribe using only those people that you trust and know write compelling content. For example, I’m in a tribe called “Birds of a Feather” (I know, crazy name). These tribe members are always publishing interesting articles that get plenty of retweets, and typically spark conversations with my own followers.

4. Send Content Out With dlvr.it

dlvr.it content delivery

dlvr.it is a great curation tool that I’ve just started to tap into. I’d say it’s even better than twitterfeed. The beauty of dlvr.it is that it allows you to go one step further when using your rss feeds. It gives you full control over the exact time that the feed posts, so you can set own schedule. Plus you have full customization options.

Pick five to ten influencers, then import their blog feeds into dlvr.it. Schedule them throughout the day, allowing them to “trickle” through or set a “window” of when they can post. The trick is to stagger the times that you check and post from their blog feed. I recommend doing some trial and error on a dummy account first, until you get the hang of it.

These are just a few ways to curate content. There are many others, like Scoop.it for example, that allow you to curate in unique ways. How do you curate content?

PS: Just want to send a quick thank you to @newraycom for sharing his insight while I wrote this post.

Dave Gallant on SocialMouths This is a guest post by Dave Gallant – Dave is a social media consultant and author of davegallant.ca where he blogs about all things social and the world of online marketing. You can also connect with Dave on Twitter or Facebook where he talks to his fast growing community.



  • Interesting article!

    I use a great curation tool as Scoop.it and I just put your article into my topic here http://bit.ly/q0yJ5v 

  • What an excellent collection of tools Dave.  I read many paper.li, but may just jump into creating my own.  I find their content (from the right influencer) really great.  And.. as A fellow member of Triberr, I can attest that is not only helps your influence, but you build really great relationships too!

  • Anonymous

    Funny you should mention Scoop.it. I actually requested a beta invite last week.  Didn’t have time to test it out yet though..

    Thanks for the comment!

  • Anonymous

    Thanks Laurinda,

    I agree. Paper.li is an excellent tool for sharing out content directly as well as aggregating content to share as individual tweets. I typically use it more for it’s aggregation purposes though.

    And Triberr has been a wonderful experience so far. Maybe it helps that I’m in an awesome tribe 😉

  • @davergallant:disqus ,

    Very groovy post – well done!

    First, thank you for including me on your list of influencers – I’m touched and honored.

    Second, a few tools you list there I need to hop in and give a whirl – thanks for sharing your resourcefulness!

    Third, I use Paper.li.  I’ve used it similarly to how you mention, but I publish it automatically to my Twitter feed, and will post content from it to Facebook.

    Now, about the mentioned tribe name……………

    As the chief, I think it is inventive, appropriate, and even…Twitter-ific.  In fact, there is even a 90s song I’ve re-phrased to fit, and I’ve grooved while composing BOAF emails.  Don’t you just funk with clandestine blue feathers??

    I’m laughing completely out loud and take no offense.  Should the group opt to change the name, I’m game and support the collective wish.

    ~Keri
    aka Pocahontas

  • Preston D Lee

    Imagine the possibilities with Google+ now too!

  • Anonymous

    Thanks Keri.

    Glad you enjoyed the post. And I like the name just the way it is…. even if it is a bit weird 😛

  • These are great resources! I was not familiar with all of them. I’ve experimented with Storify and Keepstream as well but primarily for aggregating content and embedding into a blog post!

  • These are great resources! I was not familiar with all of them. I’ve experimented with Storify and Keepstream as well but primarily for aggregating content and embedding into a blog post!

  • Anonymous

    Definitely one that I’ll hang on to as I’m trying out a couple of your suggestions.
    I haven’t used Paper.Li yet, but I do use Flipboard and Zite on my iPad.  Since you can link your Facebook, Twitter and Google Reader feeds to them, they update with all of the great content that comes from all your great influencers. (Oh, and my pleasure :-))

  • Anonymous

    Storify is another great one. I can’t say that I’ve tried Keepsteam, but I will now. 🙂

  • Great ideas here, Dave! I’ve used Paper.li to create dailies based on Twitter lists and I used to tweet them out periodically (I didn’t like the automatic feature); but never thought to just grab content from them to tweet individually. Scoop.it and Storify are ones I’ve experimented with as well.

    What I usually do is take some of the interesting content I’ve come across over the course of a week and publish them in a “What We’re Reading” blog post on Fridays. It’s a great way to repurpose all that great content we’ve curated into more content for our blog!

  • Interesting post Dave. Even though I’m not too crazy about auto anything (because I really enjoy adding my little messages to my tweets, among other things) you had lots of good stuff in here. That Paper.li is some interesting stuff huh? ! When I look at the majority of the millennial generation, I know they’re not going to be reading The Morning Call or the USA Today, in paper form. All digital baby. Sweet post either way bro.

  • Anonymous

    Thanks Ryan…

    Paper.li is pretty neat. It has been a real time saver for me.

  • Anonymous

    Thanks Kari.

    I’ll have to keep an eye out for your “What We’re Reading” post this Friday. Feel free to let me know when you send it out on Twitter, I’d like to check it out 🙂

  • Well said, Dave. I’m a particular fan of Hootsuite and with their new Publisher interface its easier than ever to share great content over time without being online every moment. I’m always cautious about automated content but never hesitate to schedule things at a pace my audience can absorb.

  • This is really great. In current trends of internet, everyone are busy with social media websites. Sometimes, It’s too hard too manage multiple profiles with specific data or get connected on all platforms.

    If we have such a great influence with data so, it will help us to raise our daily engagement with busy social network people.

    There are too many applications to get it done. But, I found some new one over here. I hope it will help me lot to get it done!! BTW: Thanks to share great data & list to increase influence.

  • Curation leads to uniqueness. We can add a personal touch to the content and that’s how we can stand out from the crowd. Curating content is also important for our own good – like developing essential skills and so on.

  • Anonymous

    Glad you enjoyed the post Anand!

  • Hi Dave, thank you for sharing this article. So as the CEO of Internet Billboards we are aiming to build a large community of content curators. Do you have any tips on finding other people to get involved in content curation? I think collaboration among curators can really be key in developing success with it. 

  • Hi Dave, thank you for sharing this article. So as the CEO of Internet Billboards we are aiming to build a large community of content curators. Do you have any tips on finding other people to get involved in content curation? I think collaboration among curators can really be key in developing success with it. 

  • Hi Dave, great article and I enjoyed the screencast too. I’m a visual learner, so for me a good screencast makes all the difference. I admit that I’m an avid HootSuite user but never looked at the contacts feature, so I’m glad I found your post here. I was pleasantly surprised when I went to your Twitter account and discovered that you are following me already so I quickly followed back and added you to a list. 
    I have quite a few Paper.li’s set up and I use them just as you suggested and also take them a step further by altering the content before I send out the tweet. Here’s the screencast I recorded to show how to fine tune your Paper.li http://www.youtube.com/watch?v=9Kw0DN5rT_8
    One thing I’d like to ask is what are the advantages of using Dlvr.it over using Twitterfeed? I’m happy with Twitterfeed but I’m always looking for new Twitter tools. 
    Thanks Dave! I’m looking forward to your Tweets.

  • Anonymous

    Hi Ileane, 

    Nice tutorial. Glad you pointed out those features on Paper.li. I am a visual learner as well, so screencasts definitely have their place.  

    Dlvr.it has more custom scheduling options over Twitterfeed. What I’ll do is write a blog post doing a comparison of the two side by side, and will discuss the specifics. 🙂

  • Anonymous

    My pleasure Tom.

    In regards to tips on finding other folks to get involved, let me throw a question back at you first. What is your current strategy to find them? What tools are you leveraging? 

    I have several tips come to mind to discover them, such as using hootsuite keywords and Klout to discover curators, list directories, etc.  I’ll write these tips in an upcoming post for you. 🙂

  • Similar to dlvr.it you also have http://tarpipe.com which let’s you customize a lot where and how to publish something. It supports a wide range of services, you should try it out.

    And for manually collecting content over the web, besides the already mentioned Storify, Scoop.it and Keepstream, I’m working on Bundlr (http://gobundlr.com) which we believe is easier to use.

  • Thanks for your post, Dave. Lots of good suggestions, some of which are new to me. I’m not familiar with Dlvr.it, but will be checking it out.

  • Anonymous

    Hi Tom, 

    I’ve written a blog post in response to your question above.

    “4 Social Ways to Discover Your Target Market Online”
    http://davegallant.blogspot.com/2011/07/4-social-ways-to-discover-your-target.html

  • Hi Dave,

    Thank you for your excellent post here in response to my question.
    This is a really well thought out and impressive answer. I am glad I asked
    the right man the right question. I thought some viewers on our site
    might also appreciate this http://bit.ly/mTqa6o

  • Really great stuff here.  I’ve been trying my hand with lots of different curation tools.  I tried Buffer and wasn’t too impressed, though the people behind the platform are great..  It seems it’s only worth it if you pay but I wouldn’t know that from the free product, which is a shame.

    Thanks to you, I’ve given HootSuite another go..  It reminds me of TweetDeck in many ways.  The web version of the platform is way better than the mobile version, so I think the combination of UberSocial and HootSuite will work out nicely.  Thanks, bud!

    I think I’ll give Dlvr.it a try now. 8)

  • Thanks
    for a great post, Dave. What I appreciate most is that you show that while
    a great number of people use all manner of social media outlets, not all of
    them really look deeply into knowing all the ins and outs of those
    tools.

    Reading about these opportunities will undoubtedly inspire some to look
    further into different applications that they themselves use and find ways to
    use them more efficiently as well.

    Pawan Deshpande
    getcurata.com

    CEO, HiveFire (creators of content curation solution Curata)
     

  • With over 70% of web users curating content instead of creating it,
    digital curation can be a powerful way to increase your overall
    influence across the web.

  • Work on making your blog a bit more personable, and your readers will find it easier to connect with you.

  • With over 70% of web users curating content instead of creating it,
    digital curation can be a powerful way to increase your overall
    influence across the web.

  • In this post, I’m going to share a few unique techniques I’ve discovered
    to increase your influence using digital curation. But before we jump
    into the “how”, you need to be certain the content you’re curating is
    exceptional.

  • Once you have answered these questions, lets move on to the “how to” section.

  •  So for example, here’s a list I’ve created. This will come in handy later.