How Relationship Marketing Helped Me Land A Dream Client

Relationship Marketing helped me land a dream client This is a guest post by Srini Rao from The Skool of Life

If you know anything about me you know that I have a tendency to look for people with interesting stories. I think social media fame is ridiculous and I could care less how many followers you have on twitter. I never even check how many followers I have on twitter. It’s no secret that I believe metrics and measurements limit your potential.

I believe there’s a tremendous power in reaching out to people because you have a genuine interest in them. The problem is we approach too many things with a “what am I going to gain from this mind set?” What I’ve realized that every single conversation you have with a person whether it be via tweets, emails, facebook comments or anything else creates new possibilities and opportunities in your life.

About a month back I started hanging out at a bar here in Tamarindo, Costa Rica that had a really interesting vibe unlike anything else I’d ever seen. It was a sense of community that no other place seemed to have. As I made some new friends and got to know the patrons I learned that many had made over 15 visits to Costa Rica and always stayed there at the hotel that was attached to the bar. The place was called Witch’s Rock Surf Camp and was owned by a guy named Joe Walsh. My natural tendency these days is to go and check out what people are up to online because I’m a blogger and I live and breathe content creation on a daily basis. It turned out the owner Joe Walsh had a blog called the The Joe Walsh Project. I figured if there was another blogger here in Tamarindo I should meet him because it would be somebody else I could talk about blogging with. It didn’t hurt that his passion for surfing was what brought him to Costa Rica in the first place. Needless to say we had a few things in common. We finally met up for drinks to talk about his blog and I shared a bunch of things I knew about blogging with him while we threw back a few beers.

Relationship Marketing

A few weeks went by, and I went to NYC for my Blogworld speech. When I got back I ran into Joe at his bar and when we sat down to talk he asked me if I’d be interested in helping him with social media. It’s funny because I used to joke with friends that an ideal job would be to work on social media strategy for a surf travel company. But what’s interesting about this is that our conversations didn’t start with the intention of doing business together. They started because of an interest in his story and his blog. I also want to encourage you to become a fan on Facebook because I’m in the process of putting together an all expenses paid trip to surf camp in Costa Rica contest for two bloggers.

We live in a world today where relationships are more important than anytime in history. We’re also fortunate that amazing and interesting people are accessible to us like never before. Stop trying to work the room when it comes to social media and you’ll realize quickly that what social media has done is given us access to a global network of inspiring people. Embrace them, connect with them, take an interest in them and you’ll find that social media will do far more for you than just grow your business.

As some of you may know already, a few days ago I launched my Relationship Marketing Ebook where I go into explicit detail about how I’ve built incredible relationships online. I’ve shared just a few of the amazing things that have happened to me because of relationship marketing:

  • How another Blogger Bought me a Brand new Suit for Blogworld
  • The Free Place to Live in Costa Rica because of a relationship with a reader
  • How Relationship Marketing Can Drive High Quality Traffic to Your Blog and Much More

Relationships are the most valuable asset you can build because they extend beyond the life of your blog.

Editor’s Note: I was very lucky to get a review copy of Srini’s new ebook Relationship Marketing a couple of weeks ago. I loved it, and the reason I did is because while this is not at all a technical book it still gives you the insights that you can implement in a more human way. Great job Srini!

[The link for the Relationship Marketing ebook is an affiliate link]

Photo Credit: Guilherme & dmitri_66

Srini Rao from The Skool of Life This is a guest post by Srini Rao – Srini blogs at The Skool Of Life and is the Co-Founder of BlogcastFM, one of today’s most recognized Blogging podcasts where he interviews some of the biggest names in the blogosphere. If he’s not surfing you can find him hanging out onTwitter and Facebook.

  • funny how great things come together either at the bar or on twitter

  • Jody

    It’s amazing how much just building relationships for the sake of building relationships will do for your life. These relationships go beyond the blog :).

  • Fantastic post!! 

    Starting a personal relationship is key first to starting a business relationship. Having a genuine interest in that person is far more important than selling whatever it is you do.

    Congrats on landing your dream gig! This will definitely show us that it’s about personalizing first, selling later. 

  • I love this story. It’s so much more rewarding to fill our lives with the kind of experiences you’ve described here. And, you’re right. When you’re just being yourself, being passionate about things that interest you, and making friends and connections with like-minded people, unexpected rewards can appear.

    I haven’t gotten much “work” done today — but I’ve had rich and meaningful conversations with a client and a student. Some of it was invoiced for, some of it wasn’t. But my enthusiasm was the same whether I was being financially rewarded or not. I love that feeling of losing myself in the joy of the connection. 

    Wonderful post and congrats on your new e-book. I’ll be over to Skool of Life to check that out.

    ~ Milli

  • Yeah absolutely. That was probably one of the most valuable lessons I learned from the experience. The thing is people are often so busy trying to sell their stuff they forget that they’re dealing with people on the other end.

  • Hey Milli,

    Th amount of unexpected rewards that have showed up my life purely because of relationships couldn’t even fit into this post.  I think there’s something magical about clicking with people in the online world. So many of my online friendships have also translated to meeting in person. The beauty of our world today is that we have access to people we’d never otherwise meet.

  • I often feel a bit defeated that things for my business are not accelerating as quickly as I had hoped, but blogs like this inspire me to continue to take action, so thank you for that!

    Being a ‘new guy’ (ie. I am not an A-Lister and have not been around for 5+ years) it’s difficult to gain traction, and I have been primarily taking a relationship marketing approach. It helps to be re-assured that this type of marketing is something that truly works.

  • Youre absolutely right. My biggest client, and probably the one which (with no intention) pushed me in the direction my professional life has taken came about purely because I lent him my water bottle when we were at the gym! 

    I don’t think much about it on a day to day basis but then sometimes it really hits me how much my life and my career would have been different, and probably worse off, if I didn’t have that water bottle with me!

  • Amazing!!!

    My passion is relationship building and relationship marketing is am amazing way to focus marketing efforts on personal relationships that help you to reach your biz goals 🙂

    Very inspiring process… LOVED the post title…makes me wat to cultivate a member 🙂

    Thanks for sharing…Sharel

  • Srini, so many wonderful points. Every dream client and partnership I’ve gotten to date has been because I pulled back my “make a sale right now” training and led with my “how can I serve” energy. And Francisco is a perfect example of relationship marketing. Even if I’m looking at someone ELSE’s Twitter page, because of the way he treated me when we first became Twitter acquaintances, I always stop what I’m doing and follow any link that mentions @socialmouths:twitter . Congrats on your new client, Srini.

  • Tinu, thanks for the kind words, it really means a lot.

    To me the best thing about relationship marketing is that it has a twist of law of attraction, it has blessed me with very cool individuals turning into clients, almost as if I was choosing the projects I want to work on.

    Good to have you stop by, thanks for your comment =)

  • Funny you should mention the law of attraction. When I’m properly aligned, I get into this flow where I completely understand when and how to act, with most of my energy spent on just keeping myself in the right frame of mind, then letting the flow of creation build things around me. I know that sounds very  mystical. But despite my naturally skeptical nature, it seems as if the simple laws of physics apply to our lives as well.

    See you again soon!

  • Srini it was great to visit with you recently and I look forward to reviewing your book!

  • Thanks Stephanie. You too 🙂

  • Sharel,
    I’m glad you enjoyed the post. It’s funny because I had always just looked for an opportunity to connect with interesting people. That’s why I think I took so well to anything social media related. I like people 🙂

  • It’s funny how that works out. We don’t think much on a day to day basis how we meet the people we meet. WE take it for granted. I think even in the world of networking there is too much emphasis placed on what we think people can do for us. We should forget that and always see how we can help them.

  • I think you’ll find that relationship marketing seems like the slow route in the short term. But when it starts to pay off, it pays off in ways you never imagined and go far beyond growing your business, your traffic or your blog.

  • That makes the 2 of us 🙂 

    This is our passion… building meaningful personal relationship 🙂

    10 4 the reply,
    Sharel

  • This is so true! social media is an effective tool to get exposure and for creating brand awareness. the best part of social media is that you can have others opinion about your product.. Congrats for your new client…
     

  • I absolutely love this Srinivas! Shifting from a focus on things like being productive, ROI, earnings to my higher purpose (why I’m doing what I’m doing and how I’m here to help people) has completely changed my work life. I have way more fun and feel so much more energized.  When you love the journey, that’s when you’ve found success.

  • Hey Srini, 

    I love this concept of optimizing your ability to cultivate connections with people you’re naturally drawn to. Why work with people who don’t intrigue us and enhance our existence? We shouldn’t and I’m glad to see you contributing to waking people up to this reality and showing steps to move towards this enriched reality!  

    Thanks for sharing your Costa Rica story here! I’m always happy when learning via people’s interesting life experiences. 

  • Lewis,

    It’s interesting what happens when you decide to connect with people you find interesting. It’s unlike anything else. You end up getting do work with you love with people who area awesome.

  • It’s a really different world we live in today. When people take on a more spiritual approach to business something powerful happens. WE not only grow on a personal level, but we grow on a professional level at the same time. You can’t put a price on that.

  • I couldn’t agree more on what you said about the law of attraction.  As part of the business sector, our mind can play a great role in attracting our dream client.  You will realize that people you have just met are often the ones who will open you with awesome opportunities.  Glad you had that wonderful experience as an entrepreneur.

  • Solid stuff, Srini. It’s always been this way, huh? In the Army, it was who you knew, and were cool with, that determined… well.. a lot of things. 

    It’s the same way in business. I’m in love with how social technologies make this happen at such a ridiculously massive rate. It’s no secret that most really successful business people are extremely people centric. Good job getting yourself to the point where people ask you to come speak at Blog World. That’s huge bro! 
    R

  • Solid stuff, Srini. It’s always been this way, huh? In the Army, it was who you knew, and were cool with, that determined… well.. a lot of things. 

    It’s the same way in business. I’m in love with how social technologies make this happen at such a ridiculously massive rate. It’s no secret that most really successful business people are extremely people centric. Good job getting yourself to the point where people ask you to come speak at Blog World. That’s huge bro! 
    R

  • Thanks for the awesome reminder not to get caught up in metrics. If we focus on quality content and creating value in our relationships, everything else will come together. This is an awesome post!

  • If you know anything about me you know that I have a tendency to look for people with interesting stories.

  • I think social media fame is ridiculous and I could care less how many
    followers you have on twitter. I never even check how many followers I
    have on twitter.

  • I never even check how many followers I have on twitter. It’s no secret that I believe metrics and 

  • What I’ve realized that every single conversation you have with a person
    whether it be via tweets, emails, facebook comments or anything else
    creates new possibilities and opportunities in your life.

  • I have on twitter. It’s no secret that I believe metrics and measurements limit your potential.

  • What I’ve realized that every single conversation you have with a person
    whether it be via tweets, emails, facebook comments or anything else
    creates new possibilities and opportunities in your life.

  • It be via tweets, emails, facebook comments or anything else creates new possibilities and opportunities in your life.