If you know anything about me you know that I have a tendency to look for people with interesting stories. I think social media fame is ridiculous and I could care less how many followers you have on twitter. I never even check how many followers I have on twitter. It’s no secret that I believe metrics and measurements limit your potential.
I believe there’s a tremendous power in reaching out to people because you have a genuine interest in them. The problem is we approach too many things with a “what am I going to gain from this mind set?” What I’ve realized that every single conversation you have with a person whether it be via tweets, emails, facebook comments or anything else creates new possibilities and opportunities in your life.
About a month back I started hanging out at a bar here in Tamarindo, Costa Rica that had a really interesting vibe unlike anything else I’d ever seen. It was a sense of community that no other place seemed to have. As I made some new friends and got to know the patrons I learned that many had made over 15 visits to Costa Rica and always stayed there at the hotel that was attached to the bar. The place was called Witch’s Rock Surf Camp and was owned by a guy named Joe Walsh. My natural tendency these days is to go and check out what people are up to online because I’m a blogger and I live and breathe content creation on a daily basis. It turned out the owner Joe Walsh had a blog called the The Joe Walsh Project. I figured if there was another blogger here in Tamarindo I should meet him because it would be somebody else I could talk about blogging with. It didn’t hurt that his passion for surfing was what brought him to Costa Rica in the first place. Needless to say we had a few things in common. We finally met up for drinks to talk about his blog and I shared a bunch of things I knew about blogging with him while we threw back a few beers.
A few weeks went by, and I went to NYC for my Blogworld speech. When I got back I ran into Joe at his bar and when we sat down to talk he asked me if I’d be interested in helping him with social media. It’s funny because I used to joke with friends that an ideal job would be to work on social media strategy for a surf travel company. But what’s interesting about this is that our conversations didn’t start with the intention of doing business together. They started because of an interest in his story and his blog. I also want to encourage you to become a fan on Facebook because I’m in the process of putting together an all expenses paid trip to surf camp in Costa Rica contest for two bloggers.
We live in a world today where relationships are more important than anytime in history. We’re also fortunate that amazing and interesting people are accessible to us like never before. Stop trying to work the room when it comes to social media and you’ll realize quickly that what social media has done is given us access to a global network of inspiring people. Embrace them, connect with them, take an interest in them and you’ll find that social media will do far more for you than just grow your business.
As some of you may know already, a few days ago I launched my Relationship Marketing Ebook where I go into explicit detail about how I’ve built incredible relationships online. I’ve shared just a few of the amazing things that have happened to me because of relationship marketing:
- How another Blogger Bought me a Brand new Suit for Blogworld
- The Free Place to Live in Costa Rica because of a relationship with a reader
- How Relationship Marketing Can Drive High Quality Traffic to Your Blog and Much More
Relationships are the most valuable asset you can build because they extend beyond the life of your blog.
Editor’s Note: I was very lucky to get a review copy of Srini’s new ebook Relationship Marketing a couple of weeks ago. I loved it, and the reason I did is because while this is not at all a technical book it still gives you the insights that you can implement in a more human way. Great job Srini!
[The link for the Relationship Marketing ebook is an affiliate link]
This is a guest post by Srini Rao – Srini blogs at The Skool Of Life and is the Co-Founder of BlogcastFM, one of today’s most recognized Blogging podcasts where he interviews some of the biggest names in the blogosphere. If he’s not surfing you can find him hanging out onTwitter and Facebook.