Social Friday: Facebook Likes, Tracking Campaign Links, And A Special #FF

Social Friday by SocialMouths I thought about doing a weekly series for a while and this week I finally decided to give it a go. Hope you like it!

A couple of things I want to say before we jump into this:

First, the main reason for a series like this is that sometimes I feel like sharing stuff with you (the reader) that is not necessarily material for a whole post but it’s longer than 140 characters, this is the perfect format to touch on a few things I find online.

I also would love to share other people’s work in a way that is more meaningful than a simple link on Twitter. Today for example I’m sharing with you the 4 posts I liked the most on the Internet this week.

Lastly, I know there are a million people that do this kind of weekly mashups on their blogs but I feel the need to say that my inspiration is Kikolani’s Fetching Fridays, so thank you Kristi for publishing such a great series week after week.

So let’s do this thing:

Awesome Posts this Week

These are some of the most interesting and useful posts I found navigating the interwebz this week and I thought of sharing them with you:

How to Pimp your Facebook Page

Erica Napoletano (@RedHeadWriting) tells you how to customize your Facebook Page by adding all kinds of cool tabs like a Blog RSS, Twitter feeds or even an email signup box using NorthSocial. She also shares how much she’s paying for the service, pretty cool stuff.

How to Track an Online Campaign by Tagging your Links

This post at Traffic Generation Cafe is great because it explains in plain English (it really makes it super easy) how to track your campaigns by simply adding a tag at the end of your links. What’s the point you ask? Well, can you tell how much traffic a specific tweet or email generates? exactly! Learn how to tag your own link in a couple of minutes using the Google URL Builder and tracking your campaigns on Google Analytics.

Is Generosity Killing Your Business?

I loved this one because believe or not, this happens to a lot of us bloggers. The post couldn’t have better timing for me, I rarely send any offers to my email subscribers and this week I decided to do so and I immediately saw the unsubscribers in my inbox. Felt pretty bad for a moment, you know, after writing completely free for 2 years… but this post made my day, I highly recommend it. Hard to understand but generosity can actually kill your business. Thanks to Chris Garrett for writing it!

More Facebook Likes for your Website

Sure this is a little technical but Kristi (@kikolani) turned this post at Kissmetrics into a step-by-step guide that anybody can follow. This is about fully integrating Facebook into your site to get more Likes by using the Facebook Javascript SDK. She takes you through creating your own Facebook App for your site, installing the Javascript and all the rest of the Fb components. I always say, Facebook is only the biggest website in the planet, you should take every opportunity they offer to make your site Facebook-friendly.

The No Nonsense Guide to Talkers

The no non-sense guide to talkers by Jade Craven If you spend some time in the blogosphere chances are you know Jade Craven, if you don’t, let me just say that she is one of those individuals you need to know and follow if you want to do any kind of work online, specially if you are trying to sell products.

The No Nonsense Guide to Talkers (not an affiliate link) is her most recent ebook. She shares all her knowledge about getting people excited about your work and how to connect with people that loves sharing and promoting stuff online.

I’ll just add that Jade is exactly the person that needed to write this book, she’s got mad skills when it comes to connecting people online. is a cool app that lets you search relevant keywords within your Twitter followers and you can filter the results by specific individuals or by type of media (link, video, image, etc). As you can see in the following image, I did a quick search for the term “socialmouths”. On the left column you see that there is a total of 116 Twitter users that have mentioned the term and you can then filter by each one of them.


At the top of the stream you can also narrow down your search, let say you’re only looking for videos or links on a topic.

Look at this way, it is a good option to get quick access to what your tribe is sharing on Twitter on a specific topic.


Emailwear email newsletter templates EmailWear is a service that sells very cool html templates to use with your email campaigns. Why would you need that? Sometimes email marketing providers have some basic templates or they give you the power to design something on your own, which means that you can end up with something too basic or spending a lot time trying to learn their system and designing something decent.

EmailWear lets you buy a template and take it to whatever service you use.

A Special #FollowFriday

The intention of this little section is to recognize cool people doing great work online and at the same time introduce them to you (okay… it’s also good karma). So here goes the first one:

Jonathan Wondrusch

Jonathan Wondrusch from bybloggers Jonathan is the author and Head of Awesome over at ByBloggers, he’s mission is crystal clear: share knowledge that will help you transform your digital products and show you how to deliver insane quality without braking the bank.

ByBloggers also offers ebook creation services (you should check that out) but the main thing you should know about Jonathan is that he’s a very nice guy that’s always open to offer his help and advice. Follow him on Twitter and subscribe to his blog.

Dude, keep rockin’ hard!

And that my friends, was Friday, see you all next week!

P.S. Make sure your “To Do List” includes something like “Dancing under the rain” in it, and if it’s not raining where you are, have somebody hold a water hose in ther air for you =)

  • Love it, hope this becomes a Friday tradition.

  • That’s the intention Ben, I’m glad you liked it.

    Thanks for stopping by.

  • I know it’s hard to compete with Kristi, isn’t it? 🙂

    You did a great job though, Francisco, especially by mentioning one of my posts – how could you go wrong with that?

    Much appreciated.

  • I really liked the post Ana, it was a great job making the process super simple.

    Thanks for your comment!

  • Thanks for putting this together. I want to check out the Facebook post by Kristi and implement some of that.

    Well done! Will look forward to more.


  • I like what you’ve done Francisco! I’m always on the look out for great articles and new sources of info. It can get overwhelming though with so much available. Getting recommendations from someone I like and trust makes it easier 🙂 I also appreciate the descriptions – helpful for making a quick decision about whether the info is something relevant to me.

  • Great write-up Francisco, I’m impressed (even though you didn’t link to me, heh). In regards to Kikolani’s post on using the Facebook Like on your site… I think it’s an important element. Not just for your blog posts, but for your content, product pages and landing pages. I’ve had some trouble integrating it on a few sites that I launched (the Like & Send buttons). But man, the easier you make it to share content, the better. And it’s the ultimate social proof. When someone new lands on your site and see’s all those Tweet’s, Like’s, etc. they’re more inclined to connect with you, engage with your content, and share. 

  • I thought about doing a weekly series for a while and this week I finally decided to give it a go. Hope you like it!

  • A couple of things I want to say before we jump into this:

  • EmailWear lets you buy a template and take it to whatever service you use.

  • A couple of things I want to say before we jump into this:

  • Facebook is only the biggest website in the planet, you should take every opportunity they offer to make your site Facebook-