Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog

Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog

You probably already read a thousand posts about how to promote your blog.

Every blog about blogging has published one and, hell, I probably have written something about it too. And yet, how to put my blog on the map is one of the most frequent questions I get from clients and friends. I don’t blame you, blogging is one of the hottest marketing vehicles nowadays (I heard).

Commenting, guest posting, free gifts, you name it. If you ask me, all good advice. I’m not about to tell you not to do those things because I truly believe they help get some visibility back to your blog. Allow me a couple of minutes to make my point.

I’m writing this considering the following concept…

If you blog you are a publisher and you do need to put that content you create in front of an audience. Hopefully the right audience. The only way to do that is by promoting your blog. We have discussed the topic of self-promotion here and how you shouldn’t feel weird about it. Content is not king if nobody can find it.

What I Didn’t Do To Put SocialMouths On The Map (Or… A Little Confession)

Before I continue, I wanna say that I don’t think SocialMouths is the ultimate blog or even one of the most popular ones in the niche, I don’t even think it has reached its full potential for several reasons. As a matter of fact, I’m one of those guys that are always thinking the grass is always greener on the other side of the fence. But it does get 60k monthly pageviews, its email list gets about 10 new subscribers a day, Twitter followers are growing at about 100 per week and the Facebook Page grows at about the same rate. So will say that it is on the freakin’ map. =)

The following are some of the things I never did to promote the blog, some of them I still don’t do. After this I’ll tell you why, which is not relevant to my point…

Commenting on Other Blogs

I rarely, almost never comment on other blogs. I do have a list of must-read bloggers that I consume every week and I also take the time to discover new ones on a regular basis. I share a good amount of this content on Twitter and Facebook and sometimes I even say something to the author on Twitter but I almost never comment even if I love the post.

Guest Posting

I have never, not once, written a post for another blog. I have contributed with small pieces when they feature several bloggers and I have done a couple of interviews but never a guestpost of my own. Okay I have written a couple for my wife’s blog which is not at all related, but that’s it. I had a couple of offers in the past from well-known blogs but I had to declined.

The Social Media Elite

I don’t chase the so-called “social media elite” to see if an influencer retweets my crap or maybe I can establish a conversation with them. I don’t even read their blogs with the exception of CopyBlogger, which I happen to think kicks some serious ass and I have tons to learn from. An ocasional tweet from an influencer could give you a little spark in your traffic and that’s it.

I don’t think there is anything wrong if you wanna talk to the human being but I’m uncomfortable with the thought of “talking to the social media elite”.

Social Media Automation

I do not use any social media automation tools. I have used them to learn from them but it is not a practice of mine. I don’t use TwitterFeed to send my posts or other people’s posts, when you see me share a post from somebody else I’m actually there and I use Hootlet. I don’t even schedule tweets. I do tweet about my own posts 2 or 3 times in the day they go live but I do it manually.

A lot of people say scheduling tweets saves you time, no it doesn’t, you’re just allocating that time at another time.


I pay no attention to content optimization when I’m writing, if you see me doing a couple of things in a post I’m usually playing by ear, like making some important lines bold or writing a meta description behind the scenes.

I don’t do any keyword analysis before or after writing the post.

Free eBook

I really feel bad about this one but I’ve never written an eBook that I can give away for an email opt-in. As a matter of fact, and this is one of the biggest mistakes I made, I started building my email list a year after I launched the blog. This should be in place even before the launch. Even today, there is no shiny eBook at the top of my sidebar.


I don’t do video because I’m troubled with my strong accent. Period. << Reminder: I should delete this line.


This is by choice, I have put it together for clients that ask for it and it’s funny but I don’t even mind when I go to my favorite blogs and I get a pop-up. I just don’t wanna have one at the moment even when other bloggers say they have increased their lists by 1,000%. Sorry!

I think you get the picture…


Glad you ask. Besides wanting to share those things with you, the reason is not the point of this post, actually, it’s pretty stupid and in most cases not valid. I don’t have enough time.

I’d love to guestpost or comment a lot and I know I will but the reality behind this blog is that I’m not a full-time blogger, I wanna get there but today I’m not. I have to run the behind-the-scenes of it which is providing services for my clients and I’m also a partner at a digital agency. Sometimes I barely have time to write a post and, on top of that, it takes me forever to write one…

Some of these things I didn’t do at the beginning out of ignorance and others are just choices I made. I’m not in any way suggesting that you do or don’t do any of these, in fact, some of them are really good advice and you should at least test them.

But like I said, that’s not the point.

But Francisco, What’s the Point?

The point is that you do not have to take all that advice you find online and make it yours, we all have different needs, different goals and different schedules. I always tell people to design a blogging strategy but, design your own. A realistic one.

Quick Story

I usually publish posts on Wednesday, I got this idea in my head that it’s the best day to do so but, last week I wasn’t ready. I had my post ready on Friday. So I decided to ask other bloggers on Twitter if they had other days or insights about the topic. To my surprise some of them said Tuesday, others said Thursday but most of them said they didn’t care. These are bloggers I respect, and they don’t care! They obviously have success posting whenever they want.

Erika Napoletano even told me that she gets an idea, writes the post right there and she publishes on the spot. Dude, this girl thinks of something and she starts throwing up beautiful words! I wish I had those mad skills.

Sorry. Got a little carried away… So what happened? Well, I went live on Friday and I didn’t get the response I usually get on Wednesday. From now on, I’ll do my best to post on WEDNESDAYS! That works for me.

I went to Google and turns out there are posts about when to publish, when to send an email campaign, when to tweet. That works for them but something completely different will work for you.

I know you’ve read hundreds of words on the topic of blog promotion in order to make that learning curve a little easier on yourself. Awesome. Now I want you to open your mind, forget all that and get ready to break all the rules. There is no one-size-fits-all here and there is no rule that says that if you don’t comment on other blogs you won’t make it.

There is one thing that got stuck with me a while back, it was @garyvee being bombarded with Twitter questions on a CNN interview, he answered “just follow your heart and you’ll be ok.”

Don’t think that if you don’t guest post or do video you won’t be able to put your blog on the map.

How About You?

Okay, I think I over shared here so… you go now and share what you don’t do to promote your own blog. Or, share your unique ideas on how to promote it.

I hope you all have a nice Wednesday, because this post is going out next Wednesday (you didn’t see that coming, did ‘ya?)

  • It’s really interesting to read how another blogger approaches their blog. AND to know that every blogger strategy is different. Just because for example, commenting, guest posting, etc. work for one blogger, it may be different for another. Thanks for sharing the perspective.

  • Francisco, I tend to agree with you. I think the key is to experiment with different approaches and find out what works for you. In the long run if you provide good content that appeals to your niche, people will find and read your blog.

  • Thank you so much for sharing your story, and letting us peak behind the curtain of your process. I have felt that being myself, and true to myself, online was the golden ticket. I love your honesty about when you post, what works for you, and how you have made the decisions about how to promote your blog.

    I am currently going through the same struggle, seeing where I could go, the powerful techniques I could apply if only I had more time. But the key that I think you hit on, is to get it out there. Do what you know to do first. Acknowledge where you are at, and that you want to get better, but you are just not there yet. Being transparent about that process builds trust (I trust you more).

    Thanks for the great post.

  • Well I have to say Francisco, love this post! I’ve been back and forth lately on what are the “right” things to do when it comes to marketing your blog and posting schedules. I just thought last night that I was going to go down to 1 post per week… didn’t realize you only do one a week as well!

    Anyway, cumulatively they have all done their job in helping me gain exposure and more blog traffic, however in the same respect they are all time-consuming tactics that often get in the way of your true goals.

    So in the end you are right and I’ve said this to many as well, do what works for YOU! No two blogs are created equal and you should always measure your own results and see what’s working and what’s not. Do more of what does and less of what’s not… quite simple when you think about it. 😉

    All the best and thanks for sharing your “confession” and honesty.

  • Ive been reading your blog for quite a while now, following your tweets etc and Ive always liked how you’ve done it all “your” way! I rarely post comments on other blogs as well….and because you made a point to tell us that, I just had to!

    ….about the accent. You may gain a whole lotta new lady followers if you give that go! You never know!

  • My rule of thumb – do what inspires me and feels good. I have a list of best practices and have done them at diff times, now I do what out of them energises me without thinking about the outcome and it works really well for me!

    These days, it’s writing on my blog, tuesday tiddybits to my email list, huge facebook fanpage activity and twitter. In the past it was blog commenting, ezine articles etc. Important thing to remember is – if it’s starting to feel draggy and chorelike, mix it up and come back to your faves later.

    The energy you bring, HOW you do it is MORE important that what you do. Almost always! Thanks Francisco x

  • Francisco, Thank you so much! You’ve taken the pressure off. I have received all kinds of e-mails telling me what I should and should not be doing. I just want to write good stuff. Thanks

  • Tia is in da house! I love it.

    And why didn’t I think of this very important point of not getting stuck in one thing? You’re right, a couple of years ago I was into submitting my content to Reddit and sites like that (never worked btw)… Thanks for bringing YOUR energy here Tia!

  • Dude, I’m with ya. I take everything these “big fish” talk about, and sure, I might take some of it for myself…but for the most part, it’s all blather to me. The same old things just said a different way. I do things pretty much the same way you do. I don’t look at my traffic, I can care less about subscriber numbers, I don’t care if you agree or disagree with what I write (although I do want to know why you agree or disagree), I just don’t put that kind of focus on my blogging.

    What I do try to focus on is my writing, voice, style, grammar, content and context. That’s where the meat is, and if that does what it should, all the SEO in the world isn’t going to matter one bit.

    I’ll take the reward when I deserve it…not when I push for it.

    Good stuff dude.

  • Hey Robin, I made you comment! I really appreciate that.

    In regards to the accent, sounds like a pretty risky move to me…

  • Hi Michele,

    Thanks for stopping by. I have played with post scheduling and frequency, at one point I was posting 3 times a week (it’s insane), then decided to go with one and now for the first time in almost 2 years I started inviting a few folks to guest post. So there is one from a guest and one of my own almost every week.

    A lot of people say frequency builds traction, the only thing that changed for me dropping from 3 to 1 was the ranking position on the AdAge list. Other than that, traffic, engagement, subscriptions, community… kept growing at the same or even faster pace.

    It was a “confession” and for a while I felt bad about not doing some of those things.

    Thanks for your comment Michele!

  • i love this blog and i love you 😉 j/k… but i totally agree on much of what you said that you dont do! Especially the ‘trying to get the elite to RT your stuff’.. spend more time on content and less time on ‘tools’ to be seen imho.

    I havent tried blogging on a certain day – hard enough to blog once a week as it is! But i will try and see what sort of response i get.

  • I love your unique voice! What you’ve hit on is the fact that we all get so wrapped around the axle with trying to do things “right” that we get paralyzed. That keeps us from actually WRITING, which is, after all, the most important thing in the whole blog process. It’s like when you’re working on your golf swing and someone is hovering over your shoulder…”straighten your shoulders, focus on the backswing, bend your knees…no NOT THAT MUCH….etc.” All you really need to do is breathe out and move the club through the ball; leave the rest to centrifugal force.

  • Wow Chris, I can’t tell you how much I appreciate your words.

    And let me tell you that, going to that struggle, I wish I had the clarity you have today. Thanks for the trust and I wish we could stay in touch and exchange ideas. Just followed you on Twitter.

    Thank you!

  • BTW, let me know when you get into Guest Posting mode ’cause I’d love to have you on SocialMouths =)

  • Nice meeting you Olga, and thanks for your comment.

  • Thanks man. Yep, I agree that your voice and writing style is way more important than optimizing your posts. Very simple, if people come and they like, you’ll have repeated business, if you drive away those visitors once, they’ll never come back no matter how good your SEO is.

    Thanks for your comment dude!

  • Ha! Thank you Donna, very cool.

    Trying to get a big fish to share your stuff is not only disturbing but it’s also a waste of time, most of them don’t pay attention to you because they think they are part of that elite. Not worth it.

    What I think is a good idea is to maybe interview a leader in your niche, something with more meat.

  • Ha! Thank you Donna, very cool.

    Trying to get a big fish to share your stuff is not only disturbing but it’s also a waste of time, most of them don’t pay attention to you because they think they are part of that elite. Not worth it.

    What I think is a good idea is to maybe interview a leader in your niche, something with more meat.

  • Yeah-yeah, great advice, I can really agree with the end of it: do it your way, take a little time to see what fits your needs and schedule the most. But here’s something that’s missing: if you want to promote your blog quickly to gain some traffic for yourself, then you need to do these.

    And you have to get informed about these tactics from somewhere, just to know which one suits you best 😉 Maybe there are way too many posts about this (I post about such things weekly), but the I try to bring some personal touch into it. Okay, we know you have to do it, and it is practical, yadda yadda yadda… But I think what’s interesting is the unique individual result – you can really learn from someone’s mistakes.

  • Anonymous

    I was doing the generic stuff to kick arse and sure, I was well known. But my career was boring and stagnant.

    Now I’m doing what the heck I want, even when people advise me to do otherwise. I wanted to stop blogging and start a pdf magazine, so I did. I wanted to create the best recommended section ever, so I did. I wanted to quote Shrek in a post. I did.

    I’m happier and people are engaging with my stuff more. It’s awesome. Money is awesome too 🙂

  • When I first started blogging and went to a blogging conference I was attending a session on writing when one of the panelists said one of the most profound things which I have truly kept top of mind over the past three years: “You Own Your Blog, no none else, just you.” Meaning you don’t what you want, when you want and if people like what you say they will com back for more. Of course there are best practices that say you should be consistent in your publishing schedule, etc. etc Plus all the other items you didn’t do above, but bottom line is exactly what you ended with….follow your heart. The right people will be there and you can’t ask for more than that.

  • I was starting to feel obsessive about all the “advice” out there awhile back and then one day had an epiphany – I’m not a full time blogger either and so I’m going to make it work for me! I hardly check my stats now, I write more of what I want and I focus on connecting with great people. The only day I really stick to now is Fridays because I love my Follow Friday spotlight series, but the rest of the time? Way more relaxed about scheduling and it feels so much better.

    I’ve decided I’m not going anywhere, meaning my blog and I will be here for a long while, so what’s the hurry? Going to enjoy the journey…

  • Haha Nicholas (Site Sketch) has been waiting for my guest posting mode for a very long time now – he gets first dibs 😉 Along with a few others. LOL. Seriously though, thanks for the offer my friend, when I do decide to guest bIog would be more than honoured to post here!! Wow! Thanks!

  • Even though last week I wrote a guest post on how to promote your blog – I agree with all that you said here!

    There is all different kinds of advice out there on how, when, where and why to do your blogging. There is no way I could do all of it unless I had no life, no offline commitments, and didn’t sleep.

    Then I could post 7 days a week, respond to all of my comments in a timely manner, comment on 50 posts a day, make videos, put together a podcast, send out multiple mailings to my list each week, guest post weekly…

    A different combination of all of the above plus more is going to work for everyone. I do what works for me and add something new in here and there to see if I can find something else that works for me. If it works, great. If not, at least I tried.

  • Helen Butler

    This is similar to what I tell my clients about posting on Facebook. These are all tools for marketing and if it doesn’t work, don’t do use it. Although, I also tell them if they do not try to learn how to use these tools, where will their business be in five years when social marketing has morphed on to the next few phases.

    Great information and look forward to your blogs. Have just started following you and this is my first post ever to a blog. Kind of the same philosophy as you on posting comments on blogs. Thanks!

  • Cool post, Francisco. Definitely some good advice… or would this be considered non-advice?

    Keeping the fact that everyone and their schedules are different in mind, I think it’s a better practice to find a handful of promotional tactics that work for you and give them your all. Rather than spreading yourself too thin trying to do it all.

    I’ve been using Twitter and a bit of guest posting (as you know) to promote myself, and the occasional comment when I feel it’s worth it (this is the part where you feel really special). But that’s it. And am I having real success? If you define success as getting more paying clients, then yes.

    Thanks for keepin’ it real.

  • Even though i have been a follower of your blog but i have never comment in it. I do now because this post really touches me. I don’t do pretty much of the things you listed above but i totally enjoy myself while blogging. In fact i don’t even have an email list.

    I love the advice from Gary. “Just follow your heart and you’ll be ok” That’s what i am doing now.

    Thanks Francisco for the inspiring post. It really brightens up my day.



  • Francisco don’t worry about your accent, go ahead create your videos, it will only help to make you stand out from the crowd!

  • Great post! So true – each person should do what they’re comfortable with because it shows if you’re mechanical vs real.

  • Great post Francisco. There’s always a day when you stop reading advice about how to blog and you start really blogging.

  • Just awesome Francisco! One of the biggest challenges I have faced is digesting the incredible amounts of information available out there. When you’re first starting and not feeling very confident, you can almost get obsessed with trying to remember what experts said that you should do, and the next thing you know it’s taken you a day to get one blog post up, as you question and scrutinize every little thing. “Follow your heart” is definitely my marketing motto. Your business is your own, so own it! Find what works for you, ditch what doesn’t. And relish the journey 🙂

  • “… the reality behind this blog is that I’m not a full-time blogger, I wanna get there but today I’m not. I have to run the behind-the-scenes of it which is providing services for my clients and I’m also a partner at a digital agency. Sometimes I barely have time to write a post and, on top of that, it takes me forever to write one…”

    So true! Hats off for this one! I believe that people who are right in the middle of the action (read: work in the industry that they blog about, so they have to keep up with trends as part of their daily job) don’t have time to write a long quality post every day (because one having a full time job, one can’t be blogger full time and research, organize, write/publish 2000 3smart words each day, right?).

    I run a small marketing company and, as you said, I have to be there for my clients… my business – that puts bread on the table. I love to write, when I have time 🙁 and I won’t publish something until I’m 100% satisfied, which means that one post cooks for a few days and usually gets a bit longer than 200 words. I believe that many people feel this way – writing when time allows, compromising with the feeling of guilt that they don’t publish as often as they would want. I know that there are people who deal with this in a more ‘pragmatic’ way (key word – outsourcing). But, this is what actually makes a difference. If you don’t have much time, better do it only on Wednesdays and deliver quality posts, rather than haphazardly every day or have it outsourced just to have one every day. I don’t want somebody else writing blogs that I sign and I don’t want somebody else twitting from my account.

    Keep up the good writing!


  • I LOVE Erika Napoletano’s raw style!!!

    And man, if she just publishes on the fly like she told you, I’m in even MORE awe of her.

    One of the idea’s I just picked up from Deb Micek is the concept of doing a mini-launch on Twitter for your posts. Something like “I’m working on this blog post about what behaviors people think are the most douchey on Twitter. Watch out for it.” about 3 hours before you publish… then when you’ve finished it and clicked publish say “How to not be a douche canoe on Twitter” is ready for you to indulge, go see it here…”

    This can REALLY help you get those 15-30 views you need right away too on your youtube videos so that you don’t end up being invisible to Google.

  • what do you attribute your success in blogging too?

  • I think that once a blog is established and has a following that it’s not necessary to participate in all of the strategies that you mentioned on a consistent basis (but you still should when you can). However, if you are just getting started it’s absolutely necessary. Blog readers don’t magically appear, you have to work hard to get them.

  • Thank you Jade, you are definitely one of the people I admire for being a rule breaker. You said at the beginning of the year how you were planning on changing stuff around and now we’re seeing all those changes come to life.

  • Well Nick, the point was that I never followed any of these practices in order to put my blog on the map. Of course it is hard work, I agree with you there but commenting on other blogs or guest posting are not “absolutely necessary”.

    I think you can compensate with other things.

  • Fair question Antony, maybe that should be the next post, huh?

  • Thanks for your comment Mika. Not having the time to write with more frequency is not really my concern, I made the switch a while ago from 3 to 1 post per week and I didn’t see any negative impact on either traffic or engagement.

    I’m more concerned about ideas dying on my lap (it has happened before) while I see some of my fellow bloggers taking their game to the next level.

    Thanks for your comment.

  • Great point Martina, I remember that at the beginning I used to be attached to many of those things experts have said before, you end up turning advice into the “rules” of the game. That’s when it stops being fun.

    For example, I read once that when you’re writing on a blog you should replace the “I” for “You” (who know where I got this…), while trying to do this I failed to add my personal spin on things because I didn’t want to say “I”. After a while I started using “We”, as if you (the reader) and I were sitting together sharing the same point of view and what happened was that I felt so comfortable using it that I didn’t care anymore if it was acceptable or not.

    Thanks for your comment!

  • Great point, when you put pressure on yourself to follow all that advice so perfectly you run the risk of sounding like a robot.

    Thank you Ana!

  • I guess it is non-advice, why didn’t I think of that for the headline? damn!

    Paying clients is good man, love the honesty!

  • I don’t think you over shared at all here Francisco. Actually, for folk like me reading this was a relief. Your see, I am a relative newbie to this scene. Been blogging for just over a year and initally was overwhelmed with the “do it this way, do it that way” brigade.

    I love the follow your heart thing you mention. I have been doing that a bit but it clashes with what a lot of the “experts” say. But do you know what? Your post has inspired me to do what feels right. It is still important for me to listen and learn what folk in the industry are advising as there is always good stuff to learn but I am going to then trust my gut on what bits are right for me.

  • This is so refreshing! I stopped reading all those articles on promoting your blog when I realised that promoting took me way longer than creating…and I wasn’t having fun! So now I try to follow my instinct and only follow advice that resonates with me.
    Thank you for sharing 🙂

  • Nice man. Taking advice is great, but learning what works for you is best. I have and do a couple things on your list, but they work for me, that is why I do it… not because I was told it’s the next best thing.

    What people don’t get is we all have different readers and we all have different blogging personalities.

    What works for me may not work for you and vice versa.

    So take advice, test and tweak it to fit you and your readers.

    Oh and Erika is great.. Luv the Bitch Slap lol

  • Sounds like Francisco through and through. 🙂

    My question to your is though how long did it take for your blog to “get on the map”?

    I don’t think it just “happens” for most of us; I know I had to work my buns off to get my Traffic Generation Cafe to where it is right now and I wasn’t willing to wait for a couple of years. 🙂

    So you are right: one size doesn’t fit all. However, I don’t think that your size will fit many either.

    How about a guest post for my blog? 🙂


  • Hey Francisco! I’d love to know. Best always, Tony

  • Of course it doesn’t just happen, you’re a successful blogger and I have seen all your hard work over the last year.

    I think there are a few things I did in exchange of the ones I didn’t. I guess it would be fair to write about those things too and also how long it took.

    How about a guest post for MY blog? =D

  • Really candid and honest and truthfully I follow much of this myself, as a part time blogger I don’t have time to write many guest articles (I have done a few and had some feedback but it fades rapidly unless you constantly produce guest articles). I do think writing 30 articles for your site is better than writing 10 and publishing 20 guest articles elsewhere in my opinion. I do have a few favorite blogs I read often and contribute comments to, and sometimes use blogsearch/social media to find new bloggers just to get outside my “box” of regulars.

    Follow your heart is the truest advice, write with passion, intention and engage your readers. Spark someone to want to leave a comment or share the article and it will grow along with your site.

  • Well, you publish every Wed so thats when everyone expects something new 🙂

    You really can train an audience when to expect new stuff, as for me, i’m still playing around with schedule. I never want to over extend myself and get into a spot where I publish because it’s Wedseday.

    Publishing just to publish won’t work, and yea, you need to go find readers! It’s about getting to that 1000 visits a day, 1000 subscribers, that point where you start to grow much more organically.

  • I really find it hard to believe that an audience, no matter how big your blog is, will be aware of your editorial calendar and expect your Wed post. I mean, do you know when Rolling Stone is published every month?

    But we’re getting off topic, the point here was to encourage folks to create, without thinking that they could fail to promote their blogs if they don’t… comment on other blogs for example. It works, I just visited your blog and liked it btw, but is not the only way.

  • And we also have different circumstances, you could get involved in a new project that will take a chunk of your time for a couple of months and you need to adjust your blogging and promotion strategy.

    Erika (@redheadwriting) is one of my favorite writers but I think whatever tool she uses to monitor her brand is broken (or she’s just ignoring me…), let’s see if she picks up on that one!

    Thanks for your comment John =)

  • Dwmatty

    I have read so many posts about the right and wrong way to blog, much of it contradictory, that I’m slowly drawing the conclusion that it comes down to just what you said here. Each person has to decide for themselves what’s right for them. Within the past two days, I’ve read three different blogs with an article about how often you should post.

    My response went something like this: I’m not a professional blogger, and I have no interest in running ads and making money. My relationships are with other like minded people…..we just have personal blogs.

    I have found that the more often I post, the less comments I get per each post. I might be wrong, but I attribute that to people being busy. Meaning, that when they visit my blog, they only read and comment on the MOST RECENT post. And then they’re off to the next blog. They generally don’t go deeper into my blog and read the one before since their last visit. I usually wait more than 3-4 days before posting again, because I know from experience that it takes some people that long to get around to my blog. If I have a post that I really, really want people to read, then I have to refrain from putting up another post or when they get here, they see the new one and don’t bother with the first one. Make sense?

    At any rate, the lowest number of comments I ever got on my posts was one week last summer where I posted on a Monday, Wednesday and Friday. I got about 10 comments per each post, when on average I get anywhere from 40-60 or more.

    I don’t disagree with your theory about posting often to generate traffic, but then it’s at the expense of exposure for your individual posts.

    So as you can see Francisco, THAT is what works for me. Sure, perhaps I’m not driving traffic to my blog the way they describe, but at least I’m getting the per post exposure I’m looking for. And that’s what matters to me.


  • Truly funny, Francisco. The oddest thing is that there wasn’t a pingback that came through! I check those daily. Dammit to the Nth degree!

    I can haz broke moniturning toolz now. BLAST!

  • Thanks for that post, really! I am a new blogger and after reading this I feel a bit less pressure to crank out posts. That’s not to say that i’m not going to work hard to make this thing fly, but your article smoothed things out mentally a bit for me, thanks again.

  • I haven’t a clue about blogging. I only started about two weeks ago I think! I have followed your posts because I like them. Bloggers are like surfers to me. Some are professionals like Laird Hamilton, some are in it as a way of life, and some just want to ride waves.
    I want to share my journey as I seek to build a small business for my “retirement” years.
    This blogging is a whole ‘nuther things altogether.
    I appreciate the chance to say this. So thanks!

  • Anonymous

    Talking about posting specifically on Wednesday – there’s one blog I know and the author writes the post the night before so that it goes live first thing in the morning (this is 9am ish her time – I catch it around 2ish here in the UK) I know that post is going to be live in the morning so some days if it’s not hit my RSS reader I swing past and read straight off the blog 🙂

  • ‘Just follow your heart’ – best advice, because that way your blogs will be authentic. If you do everything that you SHOULD do it could become too mechanistic. Basically readers know when a blogger is trying too hard. I like your blogs because they speak to me and are down to earth. Thanks

  • I can’t keep up with all the eBooks, downloads, freebies, READ THIS READ THIS READ THIS for success. I just want to write, post, and connect with people. At the end of the day we’ve got each other, our integrity, and a virtual ‘stack’ of eBooks unread.

  • Great advice. That’s the good stuff that makes you want to break into a radio station and broadcast it for the world to hear.

    Pop-ups rub me the wrong way without even paying for dinner.

  • Therese Pope

    I don’t necessarily agree with all your tips and tactics, but I do agree that the rules don’t apply to everyone and different industries/niches have different social media marketing needs. As I tell my clients, what works for one company/business won’t work for another. It’s refreshing to see social media information presented in an unconventional way as I tire of all the blah-blah-blah mindless ‘one-size-fits-all’ drivel that floats around cyberspace. Thanks for sharing.

  • Thanks, Francisco. In this post you discussed the things you didn’t do to find online success. I am curious to know what you think did contribute to your online success.

  • Fantastic information. Just when I was starting to get overwhelmed, it’s nice to know instinct still trumps.

  • Really an impressive post…Taking advice is great, but learning what works for you is best. I have and do a couple things on your list, but they work for me, that is why I do it… not because I was told it’s the next best thing.

  • You probably already read a thousand posts about how to promote your blog.

  • If you blog you are a publisher and you do need to put that content you create in front of an audience.

  • I got this idea in my head that it’s the best day to do so but, last week I wasn’t ready. I had my post ready on Friday.

  • And yet, how to put my blog on the map is one of the most frequent
    questions I get from clients and friends. I don’t blame you, blogging is
    one of the hottest marketing vehicles nowadays (I heard).

  • Commenting, guest posting, free gifts, you name it. If you ask me,
    all good advice. I’m not about to tell you not to do those things
    because I truly believe they help get some visibility back to your blog.
    Allow me a couple of minutes to make my point.

  • you’re not allowed to make a comment like this without a link back to your site or pdf magazine. this sounds awesome. we want to support you! 

  • Michael Bian

    I completely agree with you that if you blog you are a publisher and you do need to put that content you create in front of an audience.

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