How To Reach An Entirely New Audience For Your Blog

This is a guest post by Hector Cuevas from HectorJCuevas.com

There are a lot of reasons why your blog might not be growing, but I don’t have enough time or space in this article to get into all of them.

How to reach a new audience for your blog

What I am going to do is give you the one thing that changed it all for me. This idea, although simple in nature, is very powerful.

I don’t know where I first heard it, but I owe the success I’ve had with my blog to this one single sentence. OK. I’m done building anticipation; here it is. The best way to grow you blog is to leave it. Right about now you’re either having an “Aha” moment or you’re confused as hell.

Either way, let me explain why most people aren’t practicing this idea and how it helps you specifically.

You’re Programmed To Work On Your Blog

Yes. You are being programmed to keep your blog where it’s at right now. Most of what you see online about building a blog talks about on-page search engine optimization, writing better content, getting a nicer looking theme, and posting longer articles more frequently.

Here’s why doing this alone won’t grow your blog; everything I just mentioned happens ON your blog and no one sees it. I’m not implying that doing SEO, and writing better content aren’t important, but that advice alone gets you nowhere fast.

The best content is not going to get spread across the web if no one reads it. The nicest theme in the world is not gonna get compliments if no one sees it, and all your search engine optimization tricks is not going to start bringing in loads of free traffic if Google doesn’t see you as an authority yet.

Unfortunately, this is all we see online; with the exception of some really talented and experienced people that are putting out the right information. Francisco and I try our best to reverse this bad programming by giving people the advice they need to take their blogs to the next level.

They Won’t Find You Until You Find Them

How to find your blog audience

You can’t grow your blog by tweaking your blog, the same way you can’t make new friends by staying home. If you want to grow your network of friends you have to get out there and mingle, right?. What’s the first place that popped into your head when you read that last line?

A lounge?

A bar?

your neighborhood starbucks?

maybe you thought about that supermarket around the corner from your place.

Whatever and wherever you were thinking about, I bet it wasn’t your house. New friends are made when you leave your home and socialize, and it works the same way online. The only thing that changes are the places you meet your potential audience.

Social media can take many different forms; blogs, video, podcasts, microblogging, forums and social bookmarketing are just a few of them. So how do you leverage these forms of social media to grow your blogging audience? Simple, spend more time on the most popular sites that represent these forms.

How To Reach An Entirely New Audience

How to reach an entirely new audience

You can leverage other people’s audience through guest blogging. You can get into video marketing on YouTube, and you can build a large following on Twitter that will follow you to your blog.

But the single greatest decision I’ve ever made to grow my blogging audience in the last 10 months of blogging was starting my business blogging podcast.

There are many benefits to starting a podcast to grow your blog, here are just a few:

  • It sets you apart from your competition
  • It gives you a direct line of communication with your audience
  • It creates networking opportunities with other bloggers
  • It increases your blog’s reach – and this is the most important of all.

iTunes has a thriving marketplace with over 100 million active users and growing. If you’ve been paying close attention to everything I’ve said in this article, you know why this is important. Getting your podcast in the iTunes marketplace allows you to get found by hundreds and even thousands of people.

These are people that you would’ve normally never reached if it wasn’t for your podcast. This entirely new audience is waiting for your advice. They’re waiting for your content and your value. The best (and smartest) thing you can do right now is to give it to them.

If the benefit of getting more traffic doesn’t excite you enough, maybe more subscribers and brand recognition will; and podcasting helps you do that, too.

On To You…

Are you leaving your blog or are you still in the tweaking phase? What forms of social media are you using right now? Have you considered adding a podcast to your blogging strategy? If so, I’m releasing Podcasting For Bloggers on March 1st that will teach you all about that.

See you in the comments section…

Disclaimer: some of the links included in this post are affiliate links.

Hector Cuevas from Podcasting For Bloggers This is a guest post by Hector Cuevas – Hector blogs at HectorJCuevas.com, where he writes about lessons learned through blogging, taking fearless action and successfully building a blogging audience. He is also the host of the weekly podcast Business Blogging Podcast. You can check out his latest project at PodcastingForBloggers.com – where he’s going to teach you how to start a podcast of your own.

  • The nicest theme in the world is not gonna get compliments if no one sees it.Getting your podcast in the iTunes marketplace allows you to get found by hundreds and even thousands of people.

  • Nice man, I like your podcast, I’ve been listening to it on my iphone, I just have respect for you man. Glad you’re growing your audience.

  • I agree totally Hector that you need to get out of the house if you want to meet new friends and love your analogy with blogging. However, knowing just how easy it now is to set up a feed on iTunes and the huge proliferation of podcasts available, I have my reservations about using podcasting as the primary method of growing a blog. That said, maybe the secret is your new product. All the very best with that. I’m confident podcasting is yet to reach its peak. If your product can increase the quality of podcasts out there that can only be a good thing.

  • Good tips. I never thought of the podcast idea but definitely will consider.

  • I read Hector’s blog a lot and I know this podcasting is a great idea. I am still learning about it and listening what others are doing so maybe soon I will try to get a piece of that cake, lol

  • Courtney Cantrell

    “If you want to grow your network of friends you have to get out there and mingle, right?. What’s the first place that popped into your head when you read that last line?”

    –> Twitter!!!

    I’ve had an account for nearly a year, but it didn’t start working for me until my blog went live 8 weeks ago AND I started tweeting my posts AND retweeting others’ posts. In 8 short weeks, I’ve become a firm believer that every blogger who wants blog traffic needs to be using Twitter to promote posts at least twice a day. (But not too often, or you’ll overload your readers.)

    I haven’t gotten into podcasting at all…but maybe, just as I did with Twitter, I’ll eventually make that tool work for me, too. 😉 Thanks for the great thoughts, Hector!

  • Hmm…seems I did something wrong in posting previous comment. Hopefully, my Gravatar will show up on this one! : )

    In case it doesn’t, I’m here: http://courtcan.com

  • This entirely new audience is waiting for your advice. They’re waiting for your content and your value. The best (and smartest) thing you can do right now is to give it to them.

  • I have to admit that podcasting is old hat to me. The problem is that I know so many podcasters that it won’t help me. They are my echo chamber, so to speak.

    I guess the real issue is…if you are a podcaster already how do you get off your blog? I’m trying guest blogging as my avenue. First world problems and all that 😀

    http://allisondduncan.com

  • Nice post. 🙂

  • Right about now you’re either having an “Aha” moment or you’re confused as hell.

  • What forms of social media are you using right now?

  • Yes. You are being programmed to keep your blog where it’s at right
    now. Most of what you see online about building a blog talks about
    on-page search engine optimization, writing better content, getting a
    nicer looking theme, and posting longer articles more frequently.