Yep, it’s that time of the year when we publish and consume an unusual amount of best of and top 10 list. And who am I to change the tradition?
So today I’m delivering a compilation of the Top 10 posts of 2010 right here at SocialMouths. In case you missed something…
Also, there are a couple of things I want you to read at the end of this post =)
But before I start with that I have a quick…
A Thank You Note For My Readers
I want to do this now because I know the last week of December is very slow as many of us disconnect to be with our families.
I can’t deny that this has been a great year for SocialMouths in terms of the things you can measure. I’m at about 50k monthly pageviews, bounce rate is insanely low, the subscriptions are at a growth rate that I didn’t expect and I could keep going… I’m thankful for that because it means some of you like what I’m putting out there.
But I’m mostly thankful for the great connections I have been able to establish as clients, fellow bloggers, readers or just friends. The focus for 2010 was to try to deliver as much as possible without asking for anything in exchange but I was definitely able to also receive so much awesome sauce from you guys that I feel I need to come back in 2011 with much more. So that is the intention!
I don’t wanna put you to sleep so… Thank You. Thank You. Thank you!
The Top 10 Posts Of 2010
Instead of building this list based on traffic only I took some of the engagement measurements from PostRank, which provides me with a better understanding of how you guys interact with the content, inside and outside the blog. Let’s see what came up:
This week we’ll look at a topic that might seem basic for some. For other people, specially new visitors, this might feel like “been there done that”. Yes, there are too many blog posts out there that have discussed the topic but I’ll promise you this: In the usual SocialMouths style, we’ll go over the why, the what and the hows of building a landing page for your Facebook Page. Why is it important? What do we need to consider? and…
A guide to building a basic Facebook landing page. Yes, step-by-step, with screenshots and everything! You already know how I love to be very visual.
Being successful online requires that you beat a pretty long learning curve and while I try to contribute with my 2 cents, there are amazing bloggers out there that you should be reading on a regular basis.
These people put their amazing talent and knowledge into blog content and deliver it to their online communities week after week.
I have to advise you that if you see that I’m not going with the obvious is for 2 reasons, one because I like helping you discover stuff that you might have missed (there is just too much content out there…) and two, not that I don’t occasionally read the usual suspects, but this is the stuff I visit frequently. Also let me say that this is not a ranking so don’t pay attention to the order.
The answer is simple: Hell Yes
But before the photography, the name, the design and all the cool stuff that goes on the front-end, there has to be a solid foundation. As Seth Godin calls it in his last book, you need to become a Linchpin. I wanted to say that because the 7 people I’m showcasing in this post are the real deal, they are not just a cool image.
The outside perception meets the inside reality. I like setting expectations straight, you do not become a brand by looking good online. The web is an amplifier, be careful with what comes up to the surface.
Okay, I understand this post is not for everybody. I wanted to write it anyway because I’ve had a few people ask about my own experience, so I decided to share some of the things I do.
Twitter can become your blog’s best friend when it comes to traffic. I’m not suggesting that you use it for that purpose only but, if you run a blog and feel like you could be getting a little more love from it, perhaps you should adjust your strategy and integrate some of these tips.
There are some basics that we are going to skip, like having a good descriptive bio, link to your blog, take advantage of the real estate on the background, etc.
These women are either providing great content online or leading the industry into new concepts or technologies. The truth is that they are leaders worth following online.
Two things to mention before going on the list:
First, There is no specific order, this is not a ranking, I just listed 20. And…
Second, of course there are many more that I probably left out but it’s your turn to add your favorite divas in the comments section of this post.
Then we usually go and start worrying about how to make that content easy to share, how to provide valuable information, how to engage readers and so on to make it even harder.
How do you write your content? There are just too many things to consider…
In the last couple of weeks I was asked a few times on what are the things I consider when writing a post, so I thought of putting a list or items together which then turned into this post. I hope it can of help to you.
I will also ask you to participate by adding to the list or simply discuss the recommendations I’m posting.
If you take conscious steps and then observe the reactions, you become responsible and completely aware of how you control those results.
Awareness = Control
If you think you can’t control what happens in social media, perhaps you should try taking a look from a different angle. Just looking at the pretty charts on Google Analytics or the number of Retweets on your posts won’t be enough to actually gain control over the results.
One of the things I love about blogs like ThinkTraffic is how they publish monthly reports, mostly on how they grow blog traffic. They turn themselves into a case study as a way of teaching people with their own experience.
Are you feeling like you are the only one that doesn’t get any results from social media? Are you getting nothing but frustration while everybody else and their grandmas are talking about monetizing, getting prospects and all kinds of success stories?
Questioning your strategy is a good start. Here is a list of items that might be damaging your personal brand or preventing you from achieving those hard to get goals…
Your Content Is Self Centered
I said it before and it doesn’t sound very nice but nobody cares about you or your product. People care about how your product can provide a benefit or cover their needs. Turn it around and think about others. How you can be of help and provide value to your potential prospect. A good exercise to get started is to not allow yourself to write in first person.
There is a lot of noise on both sides, people telling you that numbers are important are usually trying to sell you some kind of software and people telling you they’re not, have 50k followers and get retweeted like crazy. So which one is it?
I’m going to tell you when and why numbers are important, or not.
Let’s take it step by step…
The problem with doing your initial promotion post-launch is that at that point you have already develop a new series of activities such as content management or front-end interaction. These tasks will considerably reduce your time and resources.
What if you could instead create buzz around your blog even before its launch and before you drop a line of content in it? In this post I’ll share with you a few ways you can build hype about your launch and go live with traffic already coming in your door.
Top 10 Social Media Blogs
It is also time to vote for your favorite social media blog at the Social Media Examiner “Top 10 Social Media Blogs” contest. If you enjoy reading SocialMouths head over there and nominate it (it takes a couple of minutes, really). Go VOTE. Thank you!
In Tree Houses Magazine
It was a great week for me in terms of exposure, I was featured in two different venues that not only are kick-ass but I also consume religiously. The first one is the In Tree Houses magazine by Thom Chambers that went live and is now available for download. If you’re not familiar with it I strongly recommend it. It focuses on how to reach your 1,000 true fans and it always features great individuals. The magazine is loaded with freakin’ awesomeness and it is completely free.
The second one is the interview I did with Srinivas Rao for BlogCastFM in which we discussed the creation of compelling personal brands, building small communities and spending less but more meaningful time on your Google Analytics among other things. This is another one of those sources of great content I never miss and what I love about it is that it is based on audio interviews with the most relevant bloggers, online marketers and digital entrepreneurs around.
So thank you both Thom and Sniri, you guys inspire me.
Over To You
One more thing, so I’m able to deliver more in 2011, I wanna ask you to tell me what topics you would like to read about on SocialMouths. What kind of questions do you have that I can hopefully help you with. Use the comment section below, go crazy!
I’m not done this year but, like I said at the beginning, the last couple of weeks of December are slower so I wanted to do this now.
Hope you enjoy the posts!