10 Tips To Drive Twitter Traffic To Your Blog

How to drive Twitter traffic to your Blog - SocialMouths Do you wanna drive Twitter traffic to your blog like it’s 5pm in Los Angeles?

Okay, I understand this post is not for everybody. I wanted to write it anyway because I’ve had a few people ask about my own experience, so I decided to share some of the things I do.

Twitter can become your blog’s best friend when it comes to traffic. I’m not suggesting that you use it for that purpose only but, if you run a blog and feel like you could be getting a little more love from it, perhaps you should adjust your strategy and integrate some of these tips.

There are some basics that we are going to skip, like having a good descriptive bio, link to your blog, take advantage of the real estate on the background, etc.

I promise you two things with this post:

  • While I can’t promise specific results, I can tell you that if you follow this advice, you should be able to at least start moving the needle
  • And I will not use the word “Viral” =)

We’ll start with the most basic items and build up to the juicy stuff…

1. Be Twitter-Friendly

This is a given so let’s get it out of the way first. Your blog needs to be Twitter-friendly, I mean at least having the Retweet button visible at the top of your post. The reason is that people will not go out of their way to tweet your post, unless you are Seth Godin (and if you are… thanks for reading my blog Seth).

2. Kick-Ass Headlines

Write Kick-ass Headlines - SocialMouths

The only piece that makes the 140 characters is your headline. It will make people click or ignore your Tweet in less than a second. Allow some extra time to craft an awesome headline that:

  • Is descriptive – Don’t mislead people, you will piss them off
  • Is short – You only have 140 characters and need to include your Twitter name, link and leave room for Retweets
  • Gets people’s attention – Don’t be a smarty pants but write something fun, different, clever
  • Includes keywords – Without sounding like a robot

Another thing that you should consider is that, as I said on my previous post “Social Media: So, Are Numbers Important Or Not?“, a percentage of those Retweets are done without even reading a single line of your post. People feel the need to share stuff but don’t have the time to read it all. Is this bad? Maybe that person didn’t even click on your link so you don’t get the traffic but let’s focus on the positive, at least you get expose to his/her network.

3. Repeated Tweets

You need to promote your own content. There is nothing wrong with it. Of course if you don’t do anything else on Twitter but promote yourself, you will not get any love. Again, you are not Seth Godin.

In this case I want you to kick it up a notch, remember we are talking about driving Twitter traffic to your blog. Tweet you content more than once. Depending on how much you Tweet in general, find a nice balance and try to post your own content 2 or 3 times on the same day your post goes live.

4. Tweet Previous Posts

You can’t do this on a daily basis but every now and then on a day that you are not publishing anything, Tweet one of your previous posts. Look for a popular post, one that has generated a good response in terms of traffic, comments, Retweets and clickthroughs. A post that has proven its performance.

In my experience, a good tool to measure the life of a post is PostRank. It allows you to visualize how a previous post can get a second air and bring in a nice amount of extra traffic.

5. Higher Activity

You decide how much time you spend on Twitter or social media in general, nobody can really tell you what is appropriate or what will give you better results. What I can tell you for personal experience is that being active on the days you publish posts can make a difference. Basically… show up.

There are different ways to be active on Twitter, I do 2 things:

  • Before self-promoting your stuff, you should start the day by sharing other people’s content. I usually travel the blogosphere before I kick start the daily grind, that gives me some inspiration and helps me find stuff to post on Twitter. After sharing some good stuff and getting people’s attention, you can post your own
  • During the day of the post, I take time to interact with people, reconnect or connect with new folks. Higher activity and interaction will result in an increase of RT’s and clickthroughs

6. Smart Scheduling

I should start this point by saying that I completely disagree with automatically sending blog posts to Twitter. I think you should have full control of when to send out a Tweet and hopefully get as much exposure as possible.

Some of the best times are said to be when people get to work, lunch time or the end of 9 to 5. Of course you also should consider timezones, if you Tweet at noon PST, you are hitting the east coast at 3pm. I’ll share the times that have given me good results but you should know that this could be different in your case. I post around 9 or 10am, then at 3pm and then at the end of the day, usually 5 or 6pm. I’m Pacific time.

Also remember, there are no rules. Experiment.

7. Who To Follow

Twitter smart and targeted following

One of the most important aspects of social media marketing is how your target market makes itself visible to your eyes, it’s just obvious. Identifying who is interested in what you have to offer or at least in what you are publishing is easier than ever. Twitter gives you the opportunity to follow those that are Retweeting your content. You tell me, what is more targeted than that?

So here is the scoop, after your post has been published and sent out to the Twittersphere, look for those people that have Retweeted it and follow them. If you do it in a timely manner, they are most likely to know exactly who you are, follow you back and who knows, maybe there is even room for some interaction. That is what I call quality following.

There are 2 ways to find these individuals:

  • The visible Tweets are those who have credit the source by adding your Twitter name to their Tweet. You can find these folks right on your “Mentions”. Easy!
  • Invisible Tweets on the other hand, are those that don’t include your name, they don’t show up on your mentions. You can find them by doing a search for the title of your post on Twitter Search. You can also use other tools like UberVu and even set up email alerts for this

8. Get Some Influence On Your Corner

The point here is to get exposure but also to get people to click through. A great way is to have one of those big names in your niche to retweet you, you know, an influencer. Not only you get huge exposure but you get to ride on their trust. Let me explain, these individuals are trusted sources, their followers consume what they share.

One of the things that help SocialMouths get on the map last year was a Retweet by Guy Kawasaki. Yes, a simple tweet took the post from 150 RT’s to almost 700 in a matter of days. It can be that powerful. In this case it was casual, I didn’t expect it or asked for it but you can totally make this happen by interacting with those leaders in your industry.

Start by sharing their content, comment on their blogs and initiate conversations on Twitter to get their attention. If you are dropping kick ass content on your blog, they will eventually notice you.

9. Reciprocity

This is important.

Reciprocity is huge. I promote you and you promote me. I’ve had people asked me directly to support each other, via email or DM, but most of the time reciprocity happens by establishing unspoken agreements. Creating relationships with other bloggers, even if they are in the same niche. I have several relationships based on this, we interact, promote each others content and sometimes even collaborate.

This is the kick start of your Twitter traffic every post you publish. Tier 1. You’re getting exposure on all their networks on a weekly basis without asking.

Make this happen organically.

10. Build Reputation

As I mentioned before, there are individuals that become trusted sources and people not only listen but click on their links all the time. You know they will not post trash. You need to become one of those individuals. Share stuff that is relevant to your network.

Becoming a trusted source of information takes time, I’m talking about the content you create and the one you share on Twitter from other people.

# 11 Is Yours…

There are many other ways to help increase your traffic from Twitter, I’m sure you have a couple of tips and, I’m asking you to share them with the rest of us. What’s your experience? What gives you results? Share in the comments section.

Also feel free to ask questions or… to disagree with me!

Happy twittering!

  • Great advice on the headline. I always make sure my posts are less than 140 characters (substantially less – it needs space for links, RT: @firstfound and all that sort of stuff)

    About the “who to follow” though – I've not seen your Twitter address anywhere! ๐Ÿ˜‰

  • Great ass post Francisco.. I agree with everything. 3-4-8

    Tweeting your new post every 5 hrs will get you in front the most eyes. Since people hit twitter at different times

    I have a post with the results of tweeting out oldr posts.. HUGE difference in traffic.. such a simple thing, with big beniis.

    As far as influence in your corner, I have to say this is the biggest boost you can have. Having power Twitter friends, will make a huge impact in the amount of RTs and traffic you will get. I have seen this first hand the past few months.. its powerful.

    All this is great,, BUT like you mentioned, you need to be careful with your tweets ratio.. to many you and not enough others will make you fail before you even get started.

  • Very nice points, you sum up everything needed to start and lay down a more than effective Twitter strategy.
    Thanks for sharing!

  • marenhogan

    I appreciate your tone. There are a lot of articles that take the tone

    “Don't be THAT GUY” or “You're a douche if you…”

    You take some simple steps, state that they've worked for you, and show how some easy steps sans automation make your content easier for others to notice.

    Just wanted to say good job.

  • Thanks for this great post. I'll be sharing it and bookmarking it. If I write a post based on a conference session or about an upcoming conference, I'll use the conference hashtag in the tweet. A lot of people RTed a series of posts I wrote about preparing for a recent conference. That resulted in lots of blog traffic and, even better, new friends I got to meet while there.

  • Thanks so much! I needed some tips, and also to hear that what I'm currently doing is the right thing!

  • Good tips Francisco.

    I find my traffic caries hugely because of my preference to post “smas and trash” in my blog, rather than dedicate it solely to my business sector. I do this to humanise and personalise, as well as satisfying my desire to write on any topic that tickles my fancy.

    I think I have a small but loyal core of readers, who are supplemented sporadically with new visitors.

  • oligardner

    Rock solid Francisco.

    I like #5, sort of like pouring some water down the slip 'n' slide before diving in.

    For #6 I follow a similar approach to timing my tweets to find the slack times in the work day:

    PST
    9am – people are getting to work and doing the croissant & coffee (also corresponds to 12pm lunchtime in NYC and 5pm in London)
    12pm – lunch is starting, time to slack off again (relax) and do some socializing
    5pm – end of day. People need something to do until the manager leaves and they can go home guilt free – so they spend time on Twitter and Facebook, naturally

    Always enjoy your posts.
    Cheers
    Oli

  • oligardner

    Head for the T at the top of the page ๐Ÿ™‚

  • Francisco, another excellent post. I admire your work and appreciate the thoroughness of the content you share. #Justsayin'. ๐Ÿ˜‰

    Another tip people are using (and can use) is to append the #blogchat hashtag at the end of their tweet. #Blogchat, moderated by @MackCollier (Sunday nights at 9PM CST) is a fast paced and thoroughly helpful Twitter chat about all issues relating to blogging and the people who participate are often very interested in reading other people's blog posts.

  • Hi Francisco,

    That's awesome that your tweet got picked up and retweeted by Guy Kawasaki. Mostly because, like you described, there is power in that corner and you got to leverage some of it without even asking.

    One thing that's really nice about Twitter traffic is that, at least in the case of BizChickBlogs, it tends to be quality traffic (multi-page visits, low bounce rate) as opposed to traffic from sites like StumbleUpon.

    Tweeting your own content is must, too. Well-said!

    Cheers,
    Tia

  • I guess that we are all pretty lazy. I can understand what you are saying because I am bad about that , too. I can not wait to put this to work for me because I could use alot more traffic on my site. I will try to put my page real estate to better use like you have suggested. It seems so hard until someone like yourself touches that right button and makes it seems so simple.

  • Well, thank you David for the kind words. I hesitated about writing a post like this but like I said, a few folks have asked me in the last couple of weeks and I thought I'd share what I do. Glad it can be of help.

    Thank you!

  • Thanks for stopping by Tia. We all know about the possibilities of Stumble traffic, mostly a high bounce rate, but I've seen different scenarios when it comes to Twitter traffic, the good results you are getting could also be because of the quality content you provide, you can do a good job driving it to your blog but if people don't like what they see… they'll bounce in a second too.

  • Hey Allen, it's been a long time…

    Thanks for adding a great tip, I'm familiar with #blogchat but haven't really participated.

  • Thanks for sharing Oli, I was reading a couple of articles today about this and it looks like 9am is an absolute must.

  • Thanks for stopping by Stephen and for sharing your tips. I agree with you, we need to be as human as possible and try not to fall into just aggregating content.

    Also, small and loyal is always better.

  • Glad to deliver my 2 cents Courtney. Hope to see you here again.

  • Great tip too Deirdre, thanks for sharing. I have also seen the impact of hashtagging an event.

  • Maren, this really makes my day. It's rare to get recognized for something like this, so simple but so powerful. I want you to know I truly appreciate your words.

  • The previous post concerning LinkedIn was very useful as well as this one.

    Iโ€™m new to this blog but now Iโ€™m checking it a few times a day. It has a flow of a very useful info.

    Thanks for sharing

  • What a great bunch of tips, Francisco! I always learn something from you, thank you so much.

    I will certainly implement as many as I can on a regular basis. I am also on PST, so I will try out your time schedule to see how it applies to my network.

    Darcy

  • Lida Citroen (@LIDA360)

    Great tips here! Thank you. Above all, I appreciate your emphasis on authenticity and genuineness. There are so many blogs about “Get 1,000 followers in a day…” and it's often disingenuous advice. Yours is spot on!

  • Saadi Merouane

    I'm from belgium and I like your blog realy good quality content ! keep on going

  • therealkazia

    Awesome post! Thank you!

    I recently started my own small business marketing blog and have been getting great feedback and support but of course, I want to reach more people. I've started implementing some of your tips this morning so fingers crossed that Guy Kawasaki RT me ๐Ÿ˜‰

  • Now days, people do not want to share how they are making it. I can understand why they don't but, when you read close enough, you can pick up a little bit here and there from everyone. I like that you have shared this with us. I learned a little from you, too.

  • Francisco, great blog article. I couldn't stop reading it and it does give so great points for twitter. I took the liberty of posting some highlights for my readers and then directed them back over to socialmouths.com

  • Ameenia

    You should use http://www.socialkik.com to buy Twitter followers … we purchased 10,000 Twitter followers from them and we're quite satisfied with the results. It was the best marketing and adverting expense that we spent to date. Sales are going through the roof simply because we have a 10K audience on Twitter.

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  • Thanks for a great post. I’ve used some of these points as part of the Code of Conduct for our SoMe strategy! ๐Ÿ™‚ -gustavo zaera

  • This is really great. I am going to check it out. But will it really work out? But I have used
    http://www.boosttwitterfollowers.com to get more twitter followers. It really worked !

  • It’s wonderful & I use Twitter many time…

  • Very valuable article. What about buying targeted followers? Its fast and less painful. What do you think about that?

  • Anna

    Nice blog. Thanks for sharing.

    get twitter followers

  • A post that has proven its performance.

  • Twitter can become your blogโ€™s best friend when it comes to traffic.

  • Amit K. Gupta

    Thanks! for sharing this great “wealth of knowledgeโ€. So many great tips. I am pleased to say!
    that this blog raises the belief of those reading it. I, for one, am really astonished.
    g8 work. Keep it up!

  • Wow thanks, most of your points I’m doing, but I have admit #7 hadn’t registered un my brain. That’s rectified now and I’ll be thanking diligently from now on

  • Very good information!! Thank you for posting!

  • Hi Francsico Great work man,

    But here i have Great tip to improve website traffic using # tag in every single news feed. Obviously there will be more views using hash-tag ๐Ÿ™‚