Get To Know Your Keywords… And Your Competitor’s

The keyword competition One of the most complex aspects of running a site or blog is the keyword game. A little hard to understand and very tough to compete if you are not a SEO expert.

Since I’m very far from being one and the content of this blog is really intended for the business person and entrepreneur that is focused mostly on his/her business but wants to understand this game a little better, we’ll use a tool that is not only accessible to anyone but also very simple and user-friendly. In case you don’t know what I’m talking about, is KeyRow.com

You are going to discover a few things with KeyRow, starting with the keywords where your site is performing best, looking at the contenders in the category or even see who is dominating one specific keyword.

The KeyRow homepage looks like this, giving you the option to either search for a website (yours or any other site) or for a specific keyword, but let’s go step by step. This is what I recommend…

Keyrow.com Keyword Database

Your Site Keywords

First, get familiar with your best performing keywords. Search for your site (i.e. yoursite.com) and get a spreadsheet displaying the terms, your ranking position, position change and the total results. Look at the following image, it shows that the best performing keyword for SocialMouths is “getting twitter followers” in which it holds the position 9 out of 45 million results and you can also see that it hasn’t had any changes.

Your site's best performing keywords

These results will vary depending on your niche, SocialMouths is obviously competing in a saturated market.

Now click on the keyword and see who are the contenders for it, KeyRow will display the top sites for that search keyword. Following the same example in the next image you can see how DoshDosh holds the top position followed by TechCrunch and Twitip.

You have to make your own considerations when analyzing stuff like this and you are most likely familiar with these other sites in the list. In this case, DoshDosh, a very respectable and popular blog that has been around for years, then you have TechCrunch, one of the most important publications in social media and tech. Remember, this is just one search term on your site…

Your Site Keyword Results

Before moving on to other reports, go to Google and run the actual search to see how the results match with KeyRow.

You can also search for other sites and do the same process, this is the best to get familiar with your direct competitor’s best performing keywords, not necessarily to go after them but maybe to create alternate search terms and beat them in other areas.

Compare With Google Results

Search For Keywords

Now let’s move on to search for specific keywords, this will display the top sites for that term. In the following image we’re going for an obvious one like “social media”. As you can see Wikipedia holds the top position and this is not unusual, then I would expect Mashable to be second but they are barely # 6.

Why is this important? Because you will be able to see how competitive this segment is and set some realistic goals for your rankings. Is it possible for SocialMouths to get on the first page of Google for the term “Social Media”? hmm…

KeyRow.com Keyword Results

Compare Websites Head-To-Head

KeyRow also offers a head-to-head comparison between two sites, this is a great way to compare your site to your competitors. The results will show you a list of the most popular keywords and how each performs individually. In this example we’ll compare two of the favorite sites in social media, socialmediatoday.com and socialmediaexaminer.com. According to this report, smtoday ranks better on 34 keywords while smexaminer beats it in 16.

KeyRow.com Website Keyword Compare

Compare Two Sites For One Keyword

Finally, you can search for one keyword and when you get the results select two websites to compare performances for that specific term. In this image, we’re still playing with the term “social media” and then we select socialmediarockstar.com and socialmediainfluence.com to see who is doing better over time. See how these two have been on a drag race all 2010.

Compare Two Websites For One Keyword Ranking

Now It’s Your Turn…

Try to repeat the same process by replacing the players and the arena, you might be in the coffee business or the skateboarding industry, that’s not important, this will get you started and will give you a better idea on how to spread your eggs into different baskets…

Share your thoughts in the comments section and…

Happy searching!

  • nice article!

  • Thanks for stopping by Chris. Nice blog BTW…

  • Stephen Grant

    Cool article, and cool app. I undortunately, had little success. I work in the area of mobile applications for enterprise customers. When I search on “mobile enterprise applications” or even “mobile enterprise”, it comes back with no data. Yet, put the same strings in Google and you get all the top newsfeeds, forums, and thought leaders. Is there some step I'm missing?

  • I'm not sure Stephen but I'll give it a try and will let you know later. It will also help if you share your url.

    Thanks for your comment.

  • This looks amazing. I retweeted and immediately went to go play with it. But… every search is coming back with “No Data” What could be wrong? Anyone else having this problem?

  • Thanks for stopping by Chris. Nice blog BTW…

  • Stephen Grant

    Cool article, and cool app. I undortunately, had little success. I work in the area of mobile applications for enterprise customers. When I search on “mobile enterprise applications” or even “mobile enterprise”, it comes back with no data. Yet, put the same strings in Google and you get all the top newsfeeds, forums, and thought leaders. Is there some step I'm missing?

  • I'm not sure Stephen but I'll give it a try and will let you know later. It will also help if you share your url.

    Thanks for your comment.

  • This looks amazing. I retweeted and immediately went to go play with it. But… every search is coming back with “No Data” What could be wrong? Anyone else having this problem?

  • graeme fraser

    I'd love to have a go, but I'm getting no data responses for http://www.changefirst.com and change management training

  • Found this article useful and will share it with pleasure. Tried it out and was lucky (also competing in a saturated marketplace) to find results. This is an area I really need to improve on so am grateful and pleased to have found this post. May be back with questions…

  • Hello Graeme, you are right, “change management” is coming back with some results but nothing for “change management training”.

  • Any time Allen and thanks for stopping by.

  • graeme fraser

    I'd love to have a go, but I'm getting no data responses for http://www.changefirst.com and change management training

  • Found this article useful and will share it with pleasure. Tried it out and was lucky (also competing in a saturated marketplace) to find results. This is an area I really need to improve on so am grateful and pleased to have found this post. May be back with questions…

  • Hello Graeme, you are right, “change management” is coming back with some results but nothing for “change management training”.

  • Any time Allen and thanks for stopping by.

  • graeme fraser

    Any reason for this? It looks like an excellent tool.

  • I wish we knew who the developer is but it doesn't say, I don't think they provide any support for it.

    Did you try other searches?

  • graeme fraser

    Any reason for this? It looks like an excellent tool.

  • I wish we knew who the developer is but it doesn't say, I don't think they provide any support for it.

    Did you try other searches?

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  • Thank you for this very useful post on keywords. It is always great to discover another useful site like KeyRow.com .

    I am very interested in keywords and how they are performing on my site and KeyRow.com will be perfect for me to monitor which are the best for me to use or incorporate into my blogposts.

  • Glad to be of help Sandra, let me know how it goes. Thanks for stopping by.

  • This is fabulous information about keywords. I am bookmarking this page. Thanks for the great information. Keywords are something I struggle with but keep on it. Warmly, Susan

  • A little hard to understand and very tough to compete if you are not a SEO expert

  • The KeyRow homepage looks like this,
    giving you the option to either search for a website (yours or any other
    site) or for a specific keyword, but let’s go step by step. This is
    what I recommend…
     

  • A little hard to understand and very tough to compete if you are not a SEO expert.

  • amad

    Is there any competitor of socialmouths?