Since I’m very far from being one and the content of this blog is really intended for the business person and entrepreneur that is focused mostly on his/her business but wants to understand this game a little better, we’ll use a tool that is not only accessible to anyone but also very simple and user-friendly. In case you don’t know what I’m talking about, is KeyRow.com
You are going to discover a few things with KeyRow, starting with the keywords where your site is performing best, looking at the contenders in the category or even see who is dominating one specific keyword.
The KeyRow homepage looks like this, giving you the option to either search for a website (yours or any other site) or for a specific keyword, but let’s go step by step. This is what I recommend…
Your Site Keywords
First, get familiar with your best performing keywords. Search for your site (i.e. yoursite.com) and get a spreadsheet displaying the terms, your ranking position, position change and the total results. Look at the following image, it shows that the best performing keyword for SocialMouths is “getting twitter followers” in which it holds the position 9 out of 45 million results and you can also see that it hasn’t had any changes.
These results will vary depending on your niche, SocialMouths is obviously competing in a saturated market.
Now click on the keyword and see who are the contenders for it, KeyRow will display the top sites for that search keyword. Following the same example in the next image you can see how DoshDosh holds the top position followed by TechCrunch and Twitip.
You have to make your own considerations when analyzing stuff like this and you are most likely familiar with these other sites in the list. In this case, DoshDosh, a very respectable and popular blog that has been around for years, then you have TechCrunch, one of the most important publications in social media and tech. Remember, this is just one search term on your site…
Before moving on to other reports, go to Google and run the actual search to see how the results match with KeyRow.
You can also search for other sites and do the same process, this is the best to get familiar with your direct competitor’s best performing keywords, not necessarily to go after them but maybe to create alternate search terms and beat them in other areas.
Search For Keywords
Now let’s move on to search for specific keywords, this will display the top sites for that term. In the following image we’re going for an obvious one like “social media”. As you can see Wikipedia holds the top position and this is not unusual, then I would expect Mashable to be second but they are barely # 6.
Why is this important? Because you will be able to see how competitive this segment is and set some realistic goals for your rankings. Is it possible for SocialMouths to get on the first page of Google for the term “Social Media”? hmm…
Compare Websites Head-To-Head
KeyRow also offers a head-to-head comparison between two sites, this is a great way to compare your site to your competitors. The results will show you a list of the most popular keywords and how each performs individually. In this example we’ll compare two of the favorite sites in social media, socialmediatoday.com and socialmediaexaminer.com. According to this report, smtoday ranks better on 34 keywords while smexaminer beats it in 16.
Compare Two Sites For One Keyword
Finally, you can search for one keyword and when you get the results select two websites to compare performances for that specific term. In this image, we’re still playing with the term “social media” and then we select socialmediarockstar.com and socialmediainfluence.com to see who is doing better over time. See how these two have been on a drag race all 2010.
Now It’s Your Turn…
Try to repeat the same process by replacing the players and the arena, you might be in the coffee business or the skateboarding industry, that’s not important, this will get you started and will give you a better idea on how to spread your eggs into different baskets…
Share your thoughts in the comments section and…