6 Tools For Twitter Sentiment Tracking

Sentiment Analysis Social Media Is Sentiment important for your social media analysis? Is it relevant or even accurate? There is a lot of talk about it, that’s for sure.

Sentiment is probably one of the hardest aspects to analyze in social media and some of the brightest minds in web analytics say we are not there yet. So why bother?

Well, there are a few reasons but in my opinion, being aware of your business or brand’s impact on the web is essential, both positive and negative and even though you can’t rely 100% on this data, it gives you a general idea and a starting point to adjust your strategy.

I’m listing 5 tools here to help you get your feet wet on the whole Sentiment analysis thing. Also, I will mention that I’m not including more robust platforms such as Radian6 because we are looking into basic tools. You can use these tools to track mentions about yourself or your business/brand or to get an analysis on a specif topic or keyword, perhaps your industry or even your competition.

Twitter Sentiment

Twitter Sentiment is very simple (no clutter here) and it has a couple of cool features:

  • You can save your searches.
  • It creates a chart so can visualize the sentiment over a period of time.
  • You don’t need to sign up, just log in with your Google account.

Twitter Sentiment

Twitrratr

Twitrratr organizes positive, neutral and negative sentiment into columns for a very visual experience. It also highlights the terms that decide the type of sentiment so it’s easy to see why a particular tweet is considered positive or negative.

Twitrratr

Social Mention

SocialMention is of course more than just sentiment, it also provides analysis on Strength, Passion and Reach. Here are a couple of things you should know:

  • It includes other platforms, you can get results for mentions on blogs or social networks also.
  • It also gives you a breakdown of positive, neutral and negative.
  • And it displays a positive to negative ratio.

Social Mention

UberVu

UberVu has recently upgraded all their services and one of the new inclusions is sentiment. In this image you can see what they call Sentiment Evolution, which is the trend over the last 30 days. It is not the main feature of the platform, you should really consider it for more than just sentiment.

UberVu Sentiment Evolution

Twendz

While the focus seems to go to the actual tweets on the right and taking most of the interface, what’s important is on the left sidebar. The one thing I like about Twendz is the analysis on subtopics.

twendz twitter analysis

TweetFeel

TweetFeel works well if you want to look at the sentiment of a trend on Twitter. It also shows the tweets classifying them by color so you can see what’s consider positive or negative. Other than that, no much to do here.

TweetFeel Twitter Sentiment

Final Word…

What is important here is that you become aware of your brand’s sentiment by accessing this information, now you should determine what to consider positive and negative and make decisions based on that. One thing I can tell you is that you do have an impact online, whether you know it or not…

Finally, I will mention ViralHeat, a service I haven’t had the chance to test yet but will find the time in the next few days.

Let us know what you think or if you are using other tools.

  • marksysomos

    Francisco,

    A couple of other tools to track Twitter sentiment are Sysomos' Heartbeat (social media monitoring and measurement) and MAP (analytics) services. Both Heartbeat and MAP provided automated sentiment – positive, neutral and negative. More information can be found here: http://www.sysomos.com/products.

  • Thank you Mark, I'm aware of you guys and perhaps we could discuss further since we are publishing a post probably next week to showcase more professional tools on a similar topic.

  • Sure, I'd be happy to provide information about Heartbeat and MAP.

    cheers, Mark

  • Some of the results I got with quick test are quite scary actually. Some results are so bad that random approach would return better results.

    Few reasons why automated sentiment analysis for social media monitoring is such a problematic solution: http://ow.ly/1tkI5

  • Thanks for sharing your post here Mikko, good stuff…

  • laurademeo

    Hey Francisco– these are great tools that I have not even heard before. I'll have to try them out. I have used Scout Labs which is good, but it is a subscription based service. Thanks for sharing!

  • Definitely check out http://www.wefeelfine.org – created by two of the pioneers in sentiment tracking.

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  • You just keep feeding me more info and helping me out. Will start the learning curve on Sentiment! Thanks!

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  • There is a new sentiment analysis tool available : http://smm.streamcrab.com

  • Anonymous

    Try http://www.getsentiment.com . This is another twitter sentiment engine.

  • Davidm

    This area is definitly what will leads us to web 3.0

  • Sentiment is probably one of the hardest aspects to analyze in social
    media and some of the brightest minds in web analytics say we are not
    there yet. So why bother?

  • Have you tried Twitter Brand Sentiment App? http://www.youtube.com/watch?v=ZkO-RJoucOQ I found this while writing my paper about last hours of US elections 2012 on twitter. App is free and I found it quite useful and friendly.

  • Thanks so much for including uberVU, Francisco! We’re excited to be part of a list with so many other great social media tools. If I can answer any questions you or your readers have about our platform, don’t hesitate to reach out.

    Elisabeth, Social Media Marketing & Community Manager at uberVU

  • ketan

    how about this android app? it is now growing bigger and better https://play.google.com/store/apps/details?id=com.letsnurture.tweet_analysis

  • Alex

    Check out http://www.filtize.com also

  • Rawan

    Please, could anyone help me with social network sentiment analysis tools that support Arabic language ?

  • Repustate
  • The developer just came out with a Pro version. It is even better!

  • A.S

    crowdanalyzer.com

  • sushant

    The “tweetfeel” link is directed to Peanut Labs. What is shown in the image and the link are different. Is the content created for link building only. ???

  • Nathan

    I just created a new sentiment analysis site to be added to this list. It can be found at:

    http://www.wordaffects.com

  • kruger

    Very simple tool http://www.happygrumpy.com

  • Technology

    If you want to build sentiment into your app you can use http://www.buzzlogix.com/text-analysis as they have a free version and low cost plans.

  • Game On

    I have created a sentiment analysis tool that is based on twitter, bing and youtube apis

    http://www.alreadycoded.com/website-clone/social-media-sentiment-analysis-tool.html

  • balaji ap

    You should look at http://twittersentiments.com/. Simple visualization on live data with classification

  • Ahsan Mahmood

    I am working on my Final Year Project. Can you help me

  • Ahsan Mahmood

    I am working on my Final Year Project. Can you help me.

  • R Igen

    wow its good http://kiosmaya.com