Is Sentiment important for your social media analysis? Is it relevant or even accurate? There is a lot of talk about it, that’s for sure.
Sentiment is probably one of the hardest aspects to analyze in social media and some of the brightest minds in web analytics say we are not there yet. So why bother?
Well, there are a few reasons but in my opinion, being aware of your business or brand’s impact on the web is essential, both positive and negative and even though you can’t rely 100% on this data, it gives you a general idea and a starting point to adjust your strategy.
I’m listing 5 tools here to help you get your feet wet on the whole Sentiment analysis thing. Also, I will mention that I’m not including more robust platforms such as Radian6 because we are looking into basic tools. You can use these tools to track mentions about yourself or your business/brand or to get an analysis on a specif topic or keyword, perhaps your industry or even your competition.
Twitter Sentiment is very simple (no clutter here) and it has a couple of cool features:
- You can save your searches.
- It creates a chart so can visualize the sentiment over a period of time.
- You don’t need to sign up, just log in with your Google account.
Twitrratr organizes positive, neutral and negative sentiment into columns for a very visual experience. It also highlights the terms that decide the type of sentiment so it’s easy to see why a particular tweet is considered positive or negative.
SocialMention is of course more than just sentiment, it also provides analysis on Strength, Passion and Reach. Here are a couple of things you should know:
- It includes other platforms, you can get results for mentions on blogs or social networks also.
- It also gives you a breakdown of positive, neutral and negative.
- And it displays a positive to negative ratio.
UberVu has recently upgraded all their services and one of the new inclusions is sentiment. In this image you can see what they call Sentiment Evolution, which is the trend over the last 30 days. It is not the main feature of the platform, you should really consider it for more than just sentiment.
While the focus seems to go to the actual tweets on the right and taking most of the interface, what’s important is on the left sidebar. The one thing I like about Twendz is the analysis on subtopics.
TweetFeel works well if you want to look at the sentiment of a trend on Twitter. It also shows the tweets classifying them by color so you can see what’s consider positive or negative. Other than that, no much to do here.
What is important here is that you become aware of your brand’s sentiment by accessing this information, now you should determine what to consider positive and negative and make decisions based on that. One thing I can tell you is that you do have an impact online, whether you know it or not…
Finally, I will mention ViralHeat, a service I haven’t had the chance to test yet but will find the time in the next few days.
Let us know what you think or if you are using other tools.