Valid question, and I’m usually opposed to using too many things. I also enjoy the time I spend on the actual sites, but in this case, I will give you 10 reasons why I love HootSuite and why you should give it a try.
I have only one rule about technology usage. I play with most toys because of what I do (and because I’m a guy…), but to actually implement it into my daily action , it has to simplify instead of complicate. I think this provides a good starting point, to the list now…
Nothing to download or install, which also means that you don’t have to launch it and wait for it to load on your machine. Pretty simple, anything web-based is just more convenient.
2. Multiple Accounts
Not only you can manage multiple Twitter accounts in one place but with just one click you have total visibility of the next account. You can also post a tweet to a specific account, to more than one or to all your accounts at the same time.
HootSuite has its own URL Shortener so you don’t have to setup any preferences for that or get an API from. Again, make my life easier… You can also use Ow.ly as a separate tool and you just need to sign in with your Twitter account.
The other cool feature about Ow.ly is that you can post pictures and file sharing, and video is coming soon. Of course you can enjoy these items also on HootSuite.
4. Facebook, LinkedIn And Others
The latest update is the integration of other social networks including Facebook (Profiles and Fan Pages), LinkedIn and Ping.fm, which should take care of the rest. You can update your status and send it to the networks of your choice the same way you post to Twitter.
Also, you have access to viewing the Facebook news feed, your Fan Page wall and your LinkedIn Network Updates without ever leaving the application. Very useful for a quick look.
As long as you are using the Ow.ly shortener, HootSuite tracks all the clicks and creates very useful charts to analyze your performance.
This is a great tool to visualize how many times followers click on an specific link, referral and regional stats and the most popular links you have posted. This last one helps you determine what kind of content is your tribe digging the most so you can follow that trend.
Hootlet is the little browser plugin that adds a button to your bookmark toolbar and lets you share content from anywhere on the web. This means that you don’t even need to go to the website when you find something worth posting.
Also, installation is as easy as dragging the button to the bookmark toolbar.
7. Schedule For Later
HootSuite also lets you schedule your Tweet or Status to be posted later, this way you can plan your social activity and also makes changes before they go live. Think about this for a second, what if you have a post that’s scheduled to go live on your blog tomorrow morning, you could also schedule the links to publish automatically on Twitter, Facebook and other platforms just after that. Now you can sleep until noon (just a thought…)
Have your own personal setup. The use of columns, which I should say it’s not exclusive, is a great way to visualizing all your Twitter activity without having to navigate to other pages. Again, less clicks. This is something you can customize to your needs, you can display the feed, your own Tweets, direct messages, mentions, really whatever you want and in the order you want.
Everything is accessible within one click, whether you want to look at a different account or a different social network.
9. Twitter List
With new features like Twitter Lists, the possibilities of adding other columns have also been included to the interface. Sometimes it’s hard to keep up with information if you follow a lot of people, Twitter now helps you classify information into groups called “Lists”. HootSuite has now added the feature and you can separate these lists into columns.
10. iPhone App
Not out yet, but it’s coming very soon. You will be able to manage multiple accounts, schedule your social activity and more from the palm of your hand. There is your location independence baby…
So To Wrap It Up…
There are other applications and it really comes down to what works for you. If you prefer a desktop app or if you are looking for other features, what matters is that it simplifies your day.
What are you using? Share your thoughts…