5 Social Tools To Help You Spread Your Awesomeness Outside Your Site

tools When I write posts I always have in mind that I’m writing for people that, more than entrepreneurs, are following their passion and somehow working on a life’s project, putting their work out there. I also assume that I’m able to provide a little help with advice on something that is not their expertise, for example, I think that a life coach, an artist or a web designer should focus on enriching his/her career and that there is little time to learn about other aspects of the business like marketing or accounting. I’m hoping to provide a little value to those people.

Now, talking about how to market your business, I think it should be pretty clear by now that there is no other tool with such potential as the internet. Having a website or a blog is not even a discussion anymore, but that is just the first step. I have said before that you can’t just throw a website out there, you need to promote it.

One of the books I read recently is “Change The Way You See Everything”. Following the whole concept of Asset-Based Thinking, I found this quote which I have made a principle of how I conduct my marketing efforts. The funny thing is that it no longer feels like an effort…

“You always have something of value to add. Always. Identify your assets, never doubt them, put them out there for the right people to see and watch what happens.

So this is a list of 5 things I recommend you consider using around your site or blog to promote your work outside. Your site will always be the final destination for your visitor, but these tools allow you to come out and play:

tumblr 1. Tumblelogs

You can consider Tumblelogs to be in the middle of blogging and microblogging. The beauty of this platform is that you can share different media formats like text, quotes, audio files, photos or video while in microblogging you can only post a link to the actual file making it a 2-step process.

Also, platforms like Tumblr and Posterous are known for making the whole process very simple, so posting a YouTube video for example is as easy as just posting text. My suggestion is that you use this platform to add and share other people’s content that you wouldn’t post on your blog and sharing other resources that are relevant to your followers. It is a way of adding value to what you’re already creating as original content.

While I prefer Tumblr, I have to admit that Posterous has a much easier process for posting by using email, you can send a link to a video or attach a bunch of pictures in an email and Posterous will turn it into a post. Here is my Tumblr and my Posterous if want to take a look at them.

tw 2. Microblogging

You might be more familiar with the concept of Microblogging because of Twitter‘s popularity. Text posts of a max of 140 characters are a great way to share your content and drive some traffic to your site. If you are a Twitter rookie or your thinking of giving it a try, there are things you should know, especially regarding etiquette. A great place to start is my post “Best ‘How To Use Twitter’ Resources For The Overwhelmed Beginner” where you’ll find all kinds of resources.

Besides Facebook, Twitter is probably the place where you’ll get the most exposure and if I have to give one advice to go on to a good start, it will be to really interact with others, or it will feel like your performing a monologue at an empty stadium… Seriously. Here’s my Twitter if you care to exchange tweets with me.

digg 3. Social Bookmarking

That famous quote from Field Of Dreams “If you build it, they will come” will not do the trick here. Social Bookmarking sites such as Digg, Mixx or StumbleUpon are great traffic generators but you need to do your share of work. Now, if you are working on your passion and building your life’s work whatever that is, wouldn’t you want people to see it? If you don’t hustle promoting your work, your site or blog will feel like… exactly, an empty stadium.

Social bookmarking is not just a way of throwing a backlink out there and hoping that people will follow it, did you notice the word “Social” on social bookmarking? Yes, you can also build a community of friends just as if you were on Facebook, as a matter of fact, sites like Digg can connect to your Facebook profile as a seamless sharing tool. You can join me on Digg too by the way.

fb 4. Social Networking

No, of course I’m not going to explain social networking, but I will say that If you are not using this platform to promote your work, business, project or whatever you are working on, then you are wasting the number one marketing tool out there. It is important to mention a couple of things:

  • You don’t need to be on every single network to increase your visibility, you will only be successful at one or two of them and the rest will become a royal waste of time and energy…
  • Understand your target market, MySpace and Linkedin are not hangouts for the same crowds.
  • If you really think Facebook is only to connect to your ant on the other side of the planet, you need to take another look at it.

vimeo 5. Other Media

Other media such as video or photography are proven tools to engage your visitor, they make your site or blog more attractive and give the end-user an alternative to text. Believe me, a word count of 1,500 in front of you feels like forever after a long day of work…

But what I’m suggesting is that you centralize these content formats in alternative properties, in other words, if you post a lot of your own photography, consider having a Flickr account that you can link to your site. If you produce video, start a Vimeo or a YouTube channel.

Just to be crystal clear on this one, I’m not saying you should not post your videos on your blog, but have an alternative channel where your visitor can get them all at once, of course linking back to your site… Here’s an example of what I did with my Mini-Tutorials, you can watch them here on my blog or you can go visit my Vimeo Channel and get all the juice in one place.

So what I’m saying is…

Find simple ways to spread your awesomeness around. Create a web marketing portfolio with these tools, just remember that that’s all they are… tools.

The product is the king, and that my friend, is YOU.

If you are using other social media tools, share them with us…

  • deborahdrake


    Your clarity and succinctness are always appreciated. Another great post.

    Today I surveyed the pool of attendees at the Washington Holistic Chamber meeting I was facilitating and discovered that:

    Nearly 100% had websites but not all!
    Only 30% had blogs and only 1/3 of that 30% were actively and consistently blogging
    Basically none present were sold on or comfortable with Social Media and Networking as a medium to enhance their businesses.

    One veteran corporate copyeditor and writer declared that Facebook downright overwhelmed her.

    These holistic service professionals are now looking forward to my forthcoming presentation on how to ease into the new media and get comfortable with it.

    Like coaches, many alternative healers and counselors are so referral based and relational in their work that technology is not as readily embraced? Is this just my imagination?

    I will be borrowing from your fine ideas and hoping to coax some talented individuals into the realm of New Media for the tool it is, to make 2010 a fine year for them. And I will of course sing your praises as the resource you are for helping people fine tune and integrate their personal branding and presence.

    Thanks for your consistency and helpful posts!

  • Thank you Deborah, great comment and great statistics you were able to gather. Let's continue the conversation and who knows… maybe in 2010 we end up collaborating at some point.

  • I like the feel of your blog Francisco, and this particular post is right up my alley. I like “tools” and I really like the picture you chose for this write up. What can I say, I'm a tool fanatic. I used the Gigya toolbar below to become a fan of your page. Slick.

    In my past, I worked my tail off, and in my own right feel I am a darn good builder, carpenter and designer. I've used lots of hand and power tools to deliver high end products to my clients over a 20 year period.

    As keen as I've always been in my bricks and mortar business, I picked up a few Adobe books about 5 years ago and now converted full time into digital architecture, my real love since the early eighties. We're talking a slightly different strategy, and the learning curve mighty steep, but the payoff is amazing.

    You asked above what “tools” folks are using socially. I may be about 6 months early with what I've got, but even on the internet, change is like the wind, and people duck a little when they see the true bleeding edge. Maybe we could confer on this. Kudos to you, on a great, functional and good looking blog here sir.

    Stuart Liedtke

    Oh yeah, the shameless links:

    Widget in the “Raw” – http://bit.ly/1z6KHQ
    and my Gigya enabled development site. http://12flat.com/pro-custom/

  • Hey Stuart,

    Thanks for your comments, I'm glad you like the site. I'm already following you on Twitter and will spend some time on your site later this afternoon…

  • My pleasure Francisco. Nice to meet you on face book and twitter too.

  • Hey Stuart,

    Thanks for your comments, I'm glad you like the site. I'm already following you on Twitter and will spend some time on your site later this afternoon…

  • My pleasure Francisco. Nice to meet you on face book and twitter too.

  • wow this blog is extremely helpful! i think that what i am realizing is that i need more TIME and EFFORT if i'm going to be social networking efficiently and effectively. thanks for all of your help, i will come back.

  • Suzettech

    This could be a very cool thought. Thanks, I really enjoyed.