There are three main reasons why some small businesses and entrepreneurs are still resisting the idea of a Social Media strategy as part of your marketing: They are so busy with their business they are not aware of it, they think it is too much work or they think Social Media is either for brands or staying connected with your ant on the other side of the planet.
But I’ll give you 5 reasons why you should start considering it as a possibility:
- This is where you prospect/client lives. Companies never had a bigger opportunity to get to know their target.
- Conventional media like TV, print or radio have the worst ROI in history, and that has nothing to do with our current economic situation.
- It’s a great customer service tool that allows you to interact with the consumer, get their opinions and even solve their problems. When you solve a problem you gain the loyalty of that particular customer, but when you solve a problem in front of the whole world…
- Social Media is Free. It is not a walk in the park, but it does not cost you money like conventional media does, where you pay for creativity, production, strategy, placement and airtime.
- Did I mention it’s FREE?
In fact, this is a great time to start a business and leverage from all these tools. Don’t think social media is Facebook and Twitter. With social media you can network with other businesses, collaborate with a virtual team in projects, run your web PR campaign, manage your customer service, provide content, generate leads and so on… you can run your business with it.
Contact us to find out more about it.